Event Issue 1 eBook 2013

7/30/2019 Event Issue 1 eBook 2013

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The

Africas Leading Meetings Industry Magazine

E ventIssue 1 2013

EXHI

BI

TIONS

EVE

NTSCONFER

ENCES

Whats Ahead in 2013Expo Summit PreviewAfrican Tourism


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www.theevent.co.za THE EVENT | 01

DISCLAIMER:Opinions expressed in The Event do not necessarilyrepresent the official viewpoint of the editor or thepublisher, while inclusion of adverts/advertisingfeatures does not imply endorsement of anybusiness, product or service. Copyright of thismaterial is reserved. While every effort has beenmade to ensure the accuracy of the informationcontained in this publication, The Event and/or itsemployees may not be held liable or responsiblefor any act or ommission committed by anyperson, including a juristic person, referred to inthis publication. It and they furthermore accept(s)no responsibility for any liability arising out of anyreliance that a reader of this publication places onthe contents of this publication.

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Publisher: Lance Gibbons

[email protected]

Executive Editor: Maya Kulycky

[email protected]

Business Manager: Taryn Fowler

[email protected]

Sales Manager: Rhoda Webb

[email protected]

Sales and Marketing Assistant:

Robyn-Lee Malan

[email protected]

Head of Design:

Jess Novotna

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Editorial Assistant:

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The

Africas Leading Meetings Industry Magazine

E vent CONTENTS16

20

13

2. SA Tourism Appoints New Chief Marketing Officer

3. InterContinental Hotels Group Shifting Focus

4. IT&CMA and CTW

6.Global Connectedness

10. Regional Spotlight Kwazulu-Natal

12.AIME introduces New Initiatives

13. Two SA Fair Trade Tourism Destinations Certified

14.Australia Acquires Meetings App

16.Country Spotlight Kenya

18. Events

20.Whats Ahead in 2013

24.African Forecast Year in Review and 2013 Forecast

27. SANCB Attends EIBTM

28. Expo Summit 2013

30.Association Spotlight

34.Opportunities36.Directory Listings


4/4002 | THE EVENT www.theevent.co.za

NEWS

South Arican Tourism has announced the ap-

pointment o Janine Hutton to the position o

Chie Marketing Ofcer (CMO), eective rom

February 2013.

For an ambitious marketing organisation

such as SA Tourism, the CMO position is ab-

solutely critical in driving the organizations

marketing and trade work at Head Ofce and

our increasing number o country ofces and

target markets around the globe. In Janine, we

have ound an extremely competent and capa-ble candidate to lead our companys marketing

eorts, as we seek to continue to be innovative

and eective in driving the growth o tourist ar-

rivals to our country and in keeping pace with

global trends aecting tourists behavior and

travelling patterns. We are extremely excited

about Janines appointment and we are con-

vinced she will be very adept at managing the

considerable challenge o heading up the team

responsible or SA Tourisms marketing opera-

tions and strategies, said SA Tourism Chie Ex-

ecutive Ofcer, Thulani Nzima, in announcingHuttons appointment.

Janine has over 15 years o senior manage-

ment experience and is currently the co-ound-

er and owner o the successul online market-

ing company, Social Act. She is also a Partner

at leading destination consulting company Ivy

South African Tourism

In Janine, we have

found an extremely

competent and

capable candidate tolead our companys

marketing efforts, as

we seek to continue

to be innovative and

effective in driving

the growth of tourist

arrivals to ourcountry

- Thulani Nzima

AppointsJanine Hutton as Chief

Marketing Ofcer

Leagues Arica ofce. Janine has previously

been a Director at The Nielsen Company, a

Managing Director and EXCO Board Member

at Ogilvy Interactive. She was also previously

Managing Director at computer sotware com-

pany Immedia. During her career she has spe-

cialized particularly in online digital marketing.

Janine takes over the position o Chie Mar-keting Ofcer rom Roshene Singh, who retires

at the end o this year ater being with SA Tour-

ism or nearly 10 years.

Roshene has been a rock at SA Tourism

and is widely respected by all in the tourism

industry or her achievements. She oversaw

the extremely successul tourism growth

strategy, putting in place structures, trade and

marketing relationships. She has let a good

oundation and Janine inherits a solid ship on

a good ooting. We hope Janine will continue

the good work and to bring her experience,skills, expertise and acumen in modern inte-

grated destination marketing to this pivotal

position, Nzima added.

I am a results-driven person who prides

mysel in converting complex concepts and

innovative ideas into protable businesses,

which I think will be very benecial or a re-

search and target-driven organisation such as

SA Tourism. I am very excited at the oppor-

tunity and looking orward to the challenge.

In the changing marketing environment and

business world, I believe the best way toachieve success is with an integrated market-

ing approach, including all aspects o relevant

digital channels, to positively inuence lead

generation, increase brand awareness and

drive tourist arrivals to our country, Janine

said o her appointment.


5/40


NEWS

InterContinental Hotels Group (IHG), the

worlds largest hotel company by room count,

has added two senior leaders to Asia, one of

whom is responsible for Asia, the Middle East,

and Africa (AMEA). Having relocated from

IHGs headquarters in Denham, UK, Vice

President of Global Brand Marketing for the

InterContinental brand, Simon Scoot will now

helm the brand out of Asia in Bangkok, while a

newly-appointed Vice President, Food & Bev-

erage (F&B), AMEA also joins the groups re-gional management, driving F&B performance

and protability.

IHG currently has 86 InterContinental ho-

tels and resorts in Asia Pacic and the Mid-

dle East, making up for more than half of the

InterContinental portfolio globally. 83% of the

brands global pipeline is also spread across

the region, with the upscale resorts segment

InterContinentalHotels GroupIncreasing Focus onAsia, Middle East, andAfrica

on the rise. Scoots relocation ensures he

is now as close as possible to the hub of the

brands growth. Having rst joined IHG in 1992

and having had a diverse amount of experience

across all functions within the brands opera-

tions, Scoot will also focus on IHGs global

strategy in the resort segment, whilst steering

the InterContinental brand globally out of Asia.Newly-appointed Phil Broad, also based in

Bangkok, becomes Vice President, Food & Bev-

erage, AMEA, a region where F&B makes up

approximately 40 per cent of IHGs revenue.

With both food and beverage being crucial to

the guest experience in delivering and dieren-

tiating each brand, Broads goal will be to drive

performance and protability across its portfo-

lio, as well as to develop the organisations ex-

isting F&B operators and leaders. He will also

oversee concept design and development, an

area in which he specialises.Aside from owning and operating his own

business in the UK, including the franchise

for Outback Steakhouse, Broads career has

spanned world renowned brands like Star-

bucks, TGI Fridays, Tescos and Pizza Hut.

Most recently, Phil was Managing Direc-

tor of Jumeirah Restaurants, the restaurant

division of the Jumeirah Group, where he

was tasked with setting up branded concept

restaurants for the Group globally, including

franchise expansion.

Scoot and Broad will report directly to the

regions Chief Executive Ocer, Jan Smits, who

leads the wider AMEA region from Singapore.

Managing a historic, global brand out Asia

will enable us to continue elevating the Inter-Continental brand globally but in a way that is

also best suited to the growth opportunities in

this region, said Smits.

This is not just a rst for us, but for the

industry and I am condent that Simons ex-

pertise in luxury travel, operations and brand

management will give us a fresh winning edge

in the upscale segment. I am equally excited to

have Phil on board and am looking forward to

the changes he will make in how we develop

and conceptualise brand-dening F&B experi-

ences across our region.IHG currently has 227 hotels across Asia,

Middle East and Africa, with 115 hotels in the

pipeline. To add to this, there are 181 hotels

in Greater China, with 160 more to come. In

AMEA, IHGs hotel brand portfolio includes

InterContinental, Crowne Plaza, Holiday Inn,

Holiday Inn Express and Staybridge, with Hotel

Indigo to be introduced in the near future.



Procuring new,

quality buyers is

something we strive

to do every year, with

a good degree of

success.

ADVERTORIALNEWS

The landmark 20th anniversary of

IT&CMA and 15th anniversary ofCTW Asia-Pacific, held from 2 to 4

October 2012, was underlined by an

air of celebration as delegates descended upon

Bangkok Convention Centre at CentralWorld

Bangkok, for business, education and network-

ing opportunities.

Held across 5,800 sqm of exhibition

space, it featured some 16,500 business ap-

pointments between 325 Exhibiting Compa-

nies and 497 MICE Buyers and Corporate

Travel Managers.

This year, a whopping 63% of all buyerswere new participants at the event. Said Mr.

Darren Ng, Managing Director of TTG Asia

Media, Procuring new, quality buyers is some-

thing we strive to do every year, with a good de-

gree of success. We consistently achieve about

50% new participants annually. This year how-

ever, our focused buyer engagement efforts

have yielded 63% new buyers at the show.

This has positively impacted business gen-

eration at the event with more than 85% of ex-

hibitors expecting orders up to USD 750,000

in value, six to 12 months after the event. Saidexhibitor, Ms. Tammy Piatti of OPTIMUM Thai-

land, The event went very well; It is definitely

worthwhile being an exhibitor here. Ms. Piatti

was one of 850 attending exhibitors that hailed

from 36 countries.

Attending buyers and corporate travel man-

agers also expressed their satisfaction with the

show, with 90% of them rating IT&CMA and

CTW Asia-Pacific 2012 a top quality exhibition.

Recurring buyer Mrs. Agnieszka Kaminska,

Project Manager of Impuls Travel, Poland, said

,I am very satisfied with the numerous newcontacts I made at the event as well as new

ideas and knowledge on destinations gained.

Ms. Leena Andrews, APAC Travel Manager

at Juniper, India said the event was a truly

great experience with loads of networking, al-

lowing me to connect with industry peers and

discover insights of representing countries.

Exhibitors that have taken advantage of

the early bird registration and already signed

up include NTOs such as Malaysia Conven-

tion & Exhibition Bureau (MyCEB), Macau

Government Tourist Offi ce (MGTO), KoreaTourism Organisation (KTO), Seoul Tourism

Organization (STO), Department of Tourism

Philippines, Egyptian Tourism Offi ce, Tai-wan Tourism Bureau, Singapore Association

of Convention and Exhibition Organisers and

Suppliers (SACEOS), Ministry of Tourism and

Creative Economy - Republic of Indonesia and

the Hong Kong Tourism Board.

Corporate exhibitors include Dusit Interna-

tional, Marco Polo Hotels and Phothalai Con-

vention & Event Centre amongst others. Look-

ing to attract the new luxury buyer contingent

at the show, Phothalai CEO, Mr. Lars Londal

said, We are looking forward to meeting qual-

ity luxury buyers at the event who will definitelyappreciate our product offering. Phothalai

Convention & Event Center is a 6-star MICE fo-

cused venue that will give meetings and incen-

tive buyers sprawling meeting spaces, incom-

parable breakout areas, modern amenities, a

golf course and world class spa, all this in the

heart of Bangkok.

Corporate Travel World (CTW) Asia-Pacific

Unparalleled Business Opportunities at20th IT&CMA and 15th

CTW Asia Pacific Attracts Strong Registration for 2013 Event

has also attracted interest from exhibitors

around the world.Among the early registrations is first time

exhibitor, ADAC Ambulance Service, the

medical assistance wing of ADAC Group,

one of the leading European enterprises for

world-wide medical transportation. Mr. Rob-

ert Glck - Director of Marketing and Sales of

Medical Care at ADAC said, It will be our first

exhibition at this specialised market segment

of Incentive and Corporate Travel and we look

forward to meeting the right contacts and de-

cision makers in this market.

More than 90% of attending delegateshave pledged to return to the show in 2013,

TheEventw

ill

bedistribute

d

atIT&CMA

andCTWAs

ia

Pacific201

3

effectively consolidating the events position as

an effective business and networking platform.

About IT&CMA and CTW Asia-Pacific 2013

1 to 3 October | Bangkok, Thailand

Incentive Travel & Conventions, Meet-

ings Asia (IT&CMA) and Corporate

Travel World (CTW) Asia-Pacific is The

Worlds Only Doublebill Event in MICE

and Corporate Travel. Both events have

been co-locating since 2004, offering its

delegates a valuable platform to do busi-

ness, learn and network. Since 2012, the

event has incorporated Luxury Travel in

its ambit. 2013 will see the 21st and 16th

instalment of IT&CMA and CTW Asia-

Pacific respectively. Established in 1993,IT&CMA is the leading international

MICE show centered in Asia, offering the

largest collection of Asia-Pacific MICE

suppliers. IT&CMA brings together

MICE suppliers as well as regional and

international buyers in a 3-day exhibi-

tion showcase coupled with intensive

business appointments. Exhibition fea-

tures include destinations, products,

services and solutions relating to meet-

ings, incentives, conventions and events.

Launched in 1998, CTW Asia-Pacific is aconference and exhibition on Travel &

Entertainment (T&E) management for

the Asia-Pacific region.

Influencers, planners and decision-

makers of Corporate Travel functions

in their organisation attend the annual

conference to keep themselves abreast

of the latest trends and knowledge that

enable them to get the most out of their

T&E decisions. IT&CMA and CTW Asia-

Pacific is organised by TTG Events, a

business group of TTG Asia Media.


7/40



NEWS

Sub-Saharan Africa (SSA) has seen the

largest increase in global connected-

ness according to the DHL Global

Connectedness Index (GCI), a com-

prehensive analysis of the state of globaliza-

tion around the world. The report, drawing on

over one million data points from 2005 to 2011,

concludes that the world today is less globallyconnected than it was in 2007 but that SSA has

bucked that trend.

The DHL Global Connectedness Index

documents global connectedness, measured

by international ows of trade, capital, infor-

mation and people. DHL is the global mar-

ket leader in the logistics industry including

international express, air and ocean freight,

and road and rail transportation services. It

has a global network of more than 220 coun-

tries and territories and about 275,000 em-

ployees worldwide.The GCI grew robustly from the reports

baseline year of 2005 to 2007, and then

dropped sharply at the onset of the nancial

crisis. Despite modest gains since 2009, glob-

al connectedness has yet to recapture its pre-

crisis peak.

However, while the world as a whole expe-

rienced only a very modest increase in global

connectedness from 2010 to 2011, some in-

dividual countries had large gains. These in-

cluded Mozambique, Togo, Ghana, Guinea

and Zambia all of which are located in Sub-

African CountriesShow the LargestIncreases in...

Globa

Cnectednes

Saharan Africa. While this region remains the

worlds least connected, it averaged the largest

connectedness increases from 2010 to 2011.

The Netherlands retained its 2010 position

as the worlds most connected country. Of

the top ten most connected countries in 2011,

nine of them are located in Europe. This is the

worlds most connected region.

Charles Brewer, Managing Director for DHL

Express in Sub-Saharan Africa says that the

GCI also reveals that in 2011, intra-Africa trade

continued to lag far behind its European andAsian counterparts. If we want to improve this

interconnectivity, we need to look at the ease

of doing business across borders in the region

and work towards regional trade agreements,

customs improvements and border ecien-

cies, to name just a few.

Brewer says that from a global perspective,

the GCI 2012 indicates that todays volatile

and uncertain business environment bears

the lasting impact of the nancial crisis. In

this period of slow growth, its important to

remember the tremendous gains that globali-zation has brought to the world and recognise

it as an engine of economic progress. It is cru-

cial that governments around the globe resist

protectionist measures that hinder cross-bor-

der interactions.

The GCI grew

robustly from the

reports baseline

year of 2005 to2007, and then

dropped sharply

at the onset of

the fnancial

crisis. Despite

modest gains

since 2009, global

connectedness has

yet to recapture its

pre-crisis peak.


9/40www.theevent.co.za THE EVENT | 07

NEWS

Along most dimensions, theworld is less than 20% globalized

often even less than 10%

Of the international flows thatdo take place, 50-60% occur within

regions

The worlds center of economicgravity shifted thousands of kilom-

eters to the east in the past decade,

and continues to do so

The most connected country, theNetherlands, is hundreds of timesmore connected than the least, Bu-

rundi

The world today is less globally connected than it was in 2007. Global connectedness was

hit hard at the onset of the financial crisis and despite modest gains since 2009 has yet to

recapture its pre-crisis peak.

Capital markets are fragmenting and services trade is stagnant. While merchandise trade

has recovered robustly since 2009 and information flows continue growing, capital connect-

edness is on a declining trend and the intensity of services trade has not risen since 2009.

Global connectedness is also weaker than is commonly perceived, which softens and evenreverses some widespread fears about globalization.

Distance and borders still matter even online. Most international flows take place within

rather than between regions. Even online connections are mainly domestic and decline with

distance.

Europe is the worlds most globally connected region: a reminder of what EU integration

has managed to achieve and what its fragmentation might put at risk. The Netherlands

retains the top rank on this years DHL Global Connectedness Index, and 9 of the 10 most

connected countries are in Europe.

Sub-Saharan African countries averaged the largest connectedness increases. Sub-Saha-

ran Africa remains the least connected region, but the top 5 countries in terms of connected-

ness increases over the past year were all in this region.

Potential gains from boosting global connectedness can reach trillions of dollars. As globalgrowth slows and much of the world struggles with its debts, increasing global connected-

ness can accelerate growth.

Every country has untapped possibilities to benefit from more connectedness. Even in

the most connected countries, most activities that could take place either within or across

borders are domestic, not international.

Countries domestic and international policies can help them connect more. This report

identifies a broad array of policy levers that have been shown to deepen connectedness.

The worlds shifting economic center of gravity reshapes industry connectedness, with

significant business implications as shown in this reports analyses of the mobile phone, pas-

senger car, and pharmaceutical industries.

1

2

3

4

5

6

7

8

9

Ten Key Take-Aways from the GCI 2012:

10

Surprising

Factsfromthe

CGI2012

Ghana, a country with an increase in connectedness

Netherlands, the most connected country Zambia, a country with an increase in connectedness



PROGRAMME

Monday, 18 February 2013EVENT TIME VENUE: SCC ATTENDEES

Event Greening Forum 08h30 12h00 Committee Room 4, SCC Open to all

SAACI Special General Meeting 12h45 15h00 Committee Room 4, SCC Open to all

Followed by Educational Speaker

ICCA Africa Chapter Meeting 15h00 17h00 Committee Room 5, SCC Open to all

Followed by Educational Session

Association Forum 09h00 17h00 Bill Gallagher, SCC By Invitation Only

IMEX-MPI-MCI Future Leaders Forum Africa 09h00 14h00 Boardroom 1/2/3 By Invitation OnlyLocal Corporate Hosted Buyers Brieng 15h00 16h00 Venue TBC By Invitation Only

Gala Dinner 19h00 24h00 Ballroom 1/70 Tickets Available for Purchase

Tuesday, 19 February 2013EVENT TIME VENUE: SCC ATTENDEES

SITE AGM Followed by Educational Session 08h00 10h00 Bill Gallagher Room Open to all

Registration for Meetings Africa opens 9h00 Entrance foyer, Hall 1, SCC Open to all

Meetings Africa Opening Ceremony 10h00 11h00 Hall 1, SCC Open to all

Meetings Africa Exhibition 11h00 17h00 Hall 1, SCC Open to all trade

Hosted Buyers & Media Lunch 12h00 14h00 Bill Gallagher, SCC Hosted Buyers & Media

Decision Makers Forum 11h30 16h00 Committee Room 4, SCC By Invitation OnlyMeetings Africa Stand Awards 17h00 18h30 Hall 1, SCC Open to all

Followed by Networking Function

Hosted Buyers Dinners 18h30 24h00 O site By invitation only

Wednesday, 20 February 2013EVENT TIME VENUE: SCC ATTENDEES

CNBC-BRICS Debate 08h00 10h00 Boardroom 2/3 By invitation only

Registration for Meetings Africa opens 09h00 Entrance foyer, Hall 1, SCC Open to all

Meetings Africa Exhibition 10h00 17h00 Hall 1, SCC Open to all trade

Government Buyers 10h00 17h00 Hall 1, SCC By invitation only

Hosted Buyers & Media Lunch 12h00 14h00 Bill Gallagher , SCC Hosted Buyers & MediaEducational Session 15h00 16h00 Hall 1, SCC Open to all

Exhibitor Stand Drinks 16h00 Hall 1, SCC Open to all

Thursday, 21 February 2013EVENT TIME VENUE: SCC ATTENDEES

Meetings Africa Golf Day 08h00 19h00 Randpark Golf Course



REGIONAL SPOTLIGHT

The South African province of Kwa-

Zulu-Natal, on the shores of the In-

dian Ocean, is home to the city of

Durban and a fusion of East, West

and Zulu motifs.

Tourism KwaZulu-Natal (TKZN) was the

first Destination Management Organisation

(DMO) in Africa to be accredited as a United

Nations World Tourism Organisation (UN-

WTO) Best DMO, and to receive the prestig-ious UNWTO Ulysses Award for Innovation in

Tourism Governance.

The KwaZulu-Natal Tourism Authority,

which operates under the name Tourism Kwa-

Zulu-Natal, is responsible for the development,

promotion and marketing of tourism into and

within the province.

The vision of Tourism KwaZulu-Natal is to

position the province of KwaZulu-Natal as Af-

ricas leading tourism destination, nationally

and internationally. The mission of this organi-

sation is to initiate, facilitate, co-ordinate andimplement strategic tourism marketing, and

demanddriven tourism development pro-

grammes which grows tourism to achieve the

transformation of the tourism sector within the

province, providing economic benefits to all

stakeholders and the province.

KwaZulu-Natal -

T Z Kngd

Business

TourismShows

that

TKZNparticipa

tesin:

-MeetingsAfric

ain

Johannesburg

-IMEX-Frankf

urt

-IT&ME-Chicago

-EIBTM

...a fusion of

East, West and

Zulu motifs...


13/40www.theevent.co.za THE EVENT | 1 1

REGIONAL SPOTLIGHT

Highlights of the KwaZulu-Natal

Tourism Calendar:

INDABA 201311 - 14 May 2013, Albert Luthuli Convention Cen-

tre (Durban ICC), South Africa

INDABA is one of the largest tourism market-

ing events on the African calendar and one ofthe top three must visit events of its kind on

the global calendar.

It showcases the widest variety of Southern

Africas best tourism products, and attracts

international visitors and media from across

the world. INDABA is owned by South African

Tourism and organised by Witch & Wizard

Creative (Pty) Ltd.

For two years in a row, INDABA has won

the award for Africas best travel and tourism

show. This award was presented by the Asso-

ciation of World Travel Awards.INDABA attracts well over 13000 delegates

from the travel tourism and related industries.

Comrades Marathon02 June 2013, Pietermaritzburg

The Comrades Marathon, 89 kilometres long,

is a South African institution, internationally

recognised for the challenge it poses and the

camaraderie it fosters among its thousands of

participants. Run between the capital of Kwa-

Zulu Natal, Pietermaritzburg, and the coastal

city of Durban, the race alternates annually be-tween the up run from Durban and the down

run from Pietermaritzburg.

Venue Highlight

Durban International Convention Centre

The Durban International Convention Centre

(ICC) is one of the most advanced conference

facilities in the world. As well as being named

Africas Leading Conference Centre for the 11th

year by the World Travel Awards, the ICC Dur-ban has been voted amongst the top 20 con-

ference centres in the world by the AIPC.

The Durban ICC is purpose-built, fully air-

conditioned and comprises six convention

halls that are interlinked, but separate. Halls

1-3 are classic convention and meetings spac-

es whilst halls 4-6 double as convention and

meetings spaces and as the flat floor space for

the ICC Arena, the leading indoor sports and

entertainment venue in Durban which accom-

modates up to 8 000 spectators.

The ICC Arena has full technical capacityfor live broadcasts as well as house lighting

suitable for TV production filming. The Centre

is fully wi-fi enabled and there are two on-site

generators which can fully power the centre in

the event of power disruptions.

POPULATION FIGURES:

KwaZulu-Natal is home to 10.2 million

people with a rich cultural mix. Addi-

tional statistics can be acquired from the

Statistics South Africa site.

OFFICIAL LANGUAGES

There are eleven offi cial languages in

South Africa. In KwaZulu-Natal, English

and Zulu are widely spoken.

GDP

KZN Contributes 16% of total SA Gross

Domestic Product (GDP) (2nd largest

contributor)



NEWS

Asia-Pacific Incentives & Meetings

Expo (AIME), the regions leading

meetings and events trade show,is taking place on 26 and 27

February, 2013 at the Melbourne Convention

and Exhibition Centre (MCEC). Organizers

will be introducing a range of new initiatives

including actively targeting the business

travel industry for the first time, in addition

to introducing a new US Pavilion and a

dedicated space for event industry suppliers.

US organisations will have the opportunity to

share dedicated space on the exhibition floor

with the new US Pavilion. Ranked by Australians

as the second most popular destination to place

business (with 48 per cent of Hosted Buyers at

AIME 2012 looking to North America for their

conferences and events) the US Pavilion willbecome a one-stop-shop for buyers looking

to book events in America. Exhibitors already

signed up include San Francisco Travel and Los

Angeles Tourism & Convention Board.

In 2013 AIME is partnering with Australian

premier event industry guide, the A LIST Guide,

to bring a new exhibition concept to the show

floor, the A LIST Open House. This will be adedicated area where visitors can meet with new

event suppliers and venues to gain inspiration

for special events and functions. This face-to-

face business area will bring the brands, seen in

the Guide, to life and will provide an interactive

experience for show attendees.

With almost 50 per cent of AIME Hosted Buyers

responsible for organising business travel, the

organisers are now actively targeting exhibitors

in the business travel industry for the 2013 show.

AIMEintroduces new initiatives to the 2013 show

NEW US PAVILION

AIME PROVIDED EXCLUSIVE

DETAILS TO THE EVENT:

NEW OPEN HOUSE

EXHIBITION CONCEPT

BUSINESS TRAVELLERS

WELCOMED AT AIME 2013

1

2

3

Forthelatest

AIMEnewslike

AIMEonFacebo

ok,

followAIM

EonTwitter,

Pinterest,AIMEsLinked

Ingrouporvisit

www.aime.com.a

u

formore

information.



Kwaggas PrideDinokeng Game Reserve

Kwaggas Pride

NEWS

Certified in South Africa

TWO FAIR TRADE TOURISM

DESTINATIONS

F

air Trade in Tourism South Africa

(FTTSA) has recently certified two

businesses in the Dinokeng area;

Kwaggas Pride and Kwalata Game

Ranch. These two businesses are expected tobe the first in a long row of businesses in the

area working toward FTTSA-certification as part

of a campaign by Gauteng Tourism Authority

(GTA) called Travel with a Conscience. This

campaign is aimed at positioning Dinokeng as

a responsible tourism destination. Dinokeng

includes the three hubs of Dinokeng Game

Reserve, Roodeplaat Dam and Cullinan.

FTTSA certification is an independent

endorsement of fair and responsible tourism

practice in South Africa. It is based on adherence

to specific criteria including fair wages andworking conditions, fair distribution of benefits,

ethical business practice, and respect for human

rights, culture and the environment. Certification

is offered on a voluntary basis to providers of

tourist accommodation, activities and attractions.

Situated in the Kwaggas Drift Conservancy,Kwaggas Pride believes in promoting local

development. This is achieved through purchasing

from local and small suppliers in the surrounding

towns where possible, and by mentoring local

artisans as well as own staff to improve their

skills. Says owner Johan Prinsloo, Kwaggas

Pride is privileged to be a part of such a dynamic

organisation as FTTSA, which will be of great value

for our business in the future. We will strive to offer

a sustainable service to our guests, the community

and tourism.

Kwalata Game Ranch, situated in theDinokeng Game Reserve, is owner-managed

and has established itself over the last 18 years

as a leading designation in Gauteng. The

Kwalata Initiates focuses on social investment

in the neighbouring communities. This initiative

supports already existing entrepreneurs, schoolsand day care centres. Owner Charl Pretorius

commented, Being FTTSAcertified is a great

encouragement for the investment Kwalata has

made in our staff, community and environment!

Being part of this initiative leading to sustainable

growth in South Africa is great.

Kathy Bergs, FTTSA General Manager

(and project manager for the Dinokeng Fair

Trade Tourism initiative), added, We are

very excited to be partners in GTAs inspiring

approach to making a whole destination more

responsible, and hope that it will encourageother destinations to follow suit.



This offers

a value add

worth up

to $5,000

depending on

the size of the

event.

- Sue Hocking

NEWS

African competitors to Australias

meeting industry should be awarethat down under they are boast-

ing of the acquisition of a new

meetings app.

Australias newest convention centre,

the Royal International Convention Centre

(RICC) in Brisbane, will open in March with

the technology.

Currently under construction at the RNA

Showgrounds, the RICC will become the first

venue in the country to offer a personalised

mobile app to event organisers, exhibitors

and visitors.The free interactive app will allow users

to view event information, exhibitor and

sponsor profiles, request meetings with

exhibitors, rate and review program sessions,

collect brochures and receive alerts about

upcoming events.

RNA General Manager of Venue Sales and

Marketing Sue Hocking said as Australias

newest convention centre it was essential the

RICC raised the bar in todays digital era.

With the mobile revolution in full

swing and app culture changing howpeople connect, the RICC has embraced

new technologies to assist organisers and

enhance events, she said.In the first instance, we will be sponsoring

the cost of providing the app and its use by

our clients as part of our commitment to

making the RICC the preferred venue for event

organisers and their delegates.

This offers a value add worth up to

$5,000 depending on the size of the event.

The app not only provides a new

platform for event visitors to communicate

but also offers contemporary tools for

delegates and exhibitors.

Sue said the app will allow the RICCsclients and exhibitors to gain more back from

their investment in events.

QR (or Quick Response) codes will enable

a method of exchanging information between

exhibitors, visitors and organisers, capturing

important leads quickly and easily, she said.

Organisers will also be able to access

statistics and analytical data to provide

further insight into what attendees have found

valuable and highly rated in real time.

The RICCs new app has been designed

by New Zealand based SmartShow Limited,creator of the event app ShowGizmo.

Meetings App

AUSTRALIA ACQUIRES

Artists impression of RICC Brisbane, Australia


17/40

DVERTORIAL

EXHIB

IT

IONS

EVE

NTSCONFERENCES

Following on the success of last years 9 awards , they

have yet again won an unprecedented 7 awards for

design and service excellence. I am ecstatic with

the outcome, mostly with our supplier of the year

award, as this shows what our peers and opposition think

of us. We put a huge amount of effort into client service

and satisfaction and these awards are our payment for

those efforts. Thank you to our whole team for all their

efforts and hard work, says Conrad Kullmann Sales andMarketing Director .

AWARDS WON:

System 12 sqm NHotelsSystem 25 -50 sqm GajimaSystem 25-50 sqm GESystem 51-100 sqm Landis gyr101-200 sqm KemtekBest supplier award: 3D DesignBest supplier employee award:Dylan Solomon 3D Shell

3D Group Wins Unprecedented 7Awards at EXSA Awards Function

The 3D Group of companies, a specialist supplier of infra-

structure and services to the exhibition and events industry,has yet again proved why it is one of the top companies in

their industry.




From sweeping savannahs to tropical

beaches Kenya ofers diverse attractions

to visitors. In 2012, Kenya was rankedsecond (2) in conerence tourism

in Arica by the International Congress and

Convention Association (ICCA) - a worldwide

umbrella body or international conerences

and conventions. The countrys perormance

has gone up rom third position in 2011 to

second this year, to become the second best

in Arica ater South Arica. Kenya attributes

the improvement to the increasing number

o international association meetings that

the country has been able to host , majority

o which have taken place at the KenyattaInternational Conerence Centre ( KICC).

WHATS HAPPENINGNOW

MINISTRY OF TOURISM WELCOMES KEN-YAS INTENTION TO HOST THE 2015, 9TH,

WORLD PUBLIC RELATIONS FORUM

Kenya may play host to the worlds Public Rela-

tions Forum in 2015 ater the countrys intention

to hold the prestigious event was announced at

the just concluded Forum in Melbourne.

The 2015 Conerence in Kenya will be the rst

time the Forum is being held in Arica. Kenyan

Ocials in Melbourne agreed that this oppor-

tunity will provide the country a chance to show

the world its potential in conerence tourism.Spain will host the 2014 orum. The Kenya

COUNTRY SPOTLIGHT

KENYA on the Rise



2015 World Public Relations Forum will be the

ninth in the events history, following Rome, Tri-

este, Brasilla, Cape Town, London, Stockholm,

Melbourne, Spain and now Kenya.

YOU NEED TO KNOWABOUTThe Ministry of Tourism

The Ministry of Tourism is charged with mak-

ing Kenya a destination of choice and to facili-

tate sustainable tourism development as part ofour national heritage and for posterity.

We are proud to work in such a dynamic and

challenging sector, and are proud of our posi-

tion as one of the worlds premier destinations

and our excellent record in the conservation and

protection of great wealth of natural resources.

It is our role to provide assistance and sup-

port to our visitors, our fellow Kenyans and our

tourism sector.

KEY VENUESKenyatta International Conference Centre

The Kenyatta International Conference Centre

is located in the heart of Nairobi and within a

walking distance of several five star hotels. This

makes KICC the perfect venue for conferences,

meetings, exhibitions and special events. KICC

has hosted many successful international con-

ferences and seminars such as the IPU - Inter-

paliamentary Union among others.

Bomas of Kenya

Bomas of Kenya is a tourist village and confer-

ence centre in Langata, Nairobi. Bomas (home-steads) displays traditional villages belonging to

the several Kenyan tribes.

It was established by the government in 1971

as a subsidiary company of Kenya Tourist De-

velopment Corporation as a tourist attraction. It

also wanted to preserve, maintain and promote

rich and diverse cultural values of various tribal

groups of Kenya.

The complex also contains the biggest thea-

tre in Africa with 3,500 seats. There are tradi-

tional dances from a variety of tribes performed

here every day. The venue can also be utilized asa conference facility.

We are proud

to work in such

a dynamic and

challenging sector,

and are proud of our

position as one of

the worlds premier

destinations.

- Ministry of Tourism

COUNTRY SPOTLIGHT



EVENTS

FebruaryExpo Summit

13-14 Feb

Johannesburg, South Africa

Core Banking Solutions Conference 201313-14 Feb

Indaba Hotel, Fourways, South Africa

Meetings Africa

19-20 Feb

Sandton Convention Centre, Johannesburg,

South Africa

Loyalty & Rewards Conference 2013

20-21 Feb

Indaba Hotel, Fourways, South Africa

Asia-Pacific Incentives & Meetings Expo

(AIME) 2013

26-27 Feb

Melbourne Convention and

Exhibition Centre

Design Indaba

27 Feb-1 Mar

Cape Town, South Africa

Mobile & e-Marketing Conference 2013

27-28 FebIndaba Hotel, Fourways, South Africa

Decorex

NWJ Bridal and Event Show

Naboomspruit Windpompfees


Meetings Africa

Asia-Pacific Incentives & Meetings Expo Melbourne Convention and Exhibition Centre



EVENTS

March


01-03 Mar

Durban Exhibition Centre, Kwa Zulu Natal,

South Africa

Mobile Banking Southern Africa

Conference & Exhibition

13-14 Mar

Emperors Palace, Kempton Park,

South Africa

Infecting the City

12-16 Mar

Cape Town, South Africa

Decorex Durban 2013

21-24 MarDurban Exhibition Centre, Kwazulu-Natal,

South Africa

Naboomspruit Windpompfees

21-23 Mar

Naboomspruit, Limpopo Province,

South Africa

The Gulf Incentive, Business Travel &

Meetings Exhibition (GIBTM) 2013

25-27 March

Abu Dhabi, UAE

GIBTM

Meetings Africa

Infecting the City festival www.futurecapetown.com

Expo Summit - Sandton Convention Centre

Design Indaba



FEATURE

Whats Ahead in 2013- By Lesley Stones

The world economy is still looking de-

cidedly shaky, but that isnt prevent-

ing the meetings industry in Africa

from anticipating a healthy 2013.

MIXED DEMANDThe demand for face-to-face conferences and

trade shows remains robust, with few, if any, in-

ternational associations postponing their regu-

lar conventions. The number of delegates may

have dwindled slightly and the dinners becomeless lavish, but the events are still going ahead.

Since the cost of staging an event in Afri-

ca is often cheaper than in rival European or

American destinations, African event organis-

ers, convention bureaux and venues could see

an uptick in business in the coming years.

Our industry seems to be quite resilient

throughout the global economic crisis, says

Mati Nyazema, Executive Director of Sandton

Convention Centre. People still went on with

their meetings and we didnt have many can-

cellations, although the size of some meetings

shrank. Going forward the pace seems to bepicking up and we have secured a lot of long-

term business.

Hardest hit were locally organised exhibi-tions, not international conventions, Mati says,

with several local shows cancelled or scaled

back because companies do not want to spend

on exhibiting.

Africa needs to do a lot more to win the

business, Mati warns, because competing for

international business tourism demands a lot

of up-front investment in infrastructure, plus

hard work, persistence and networking. Our

industry has not matured enough to realise

what it takes to play on the international stage

eectively. South Africa still needs to up itsgame for international business tourism. In the

rest of Africa some destinations are on board,

like Tanzania and Kenya, but generally the rest

of Africa is still lagging behind, she says. You

have to invest for several years before you see

any returns and some African countries and

venues ask why they should invest and whether

its worth it when leisure tourism gives quicker

returns. We need to use events like Meetings

Africa to grow our presence as a serious desti-

nation as a whole continent.

Amanda Kotze-Nhlapo, Executive Managerof South Africas National Convention Bureau,

Joburg Jess Novotna

CTICC



FEATURE

People who

dont know

the continent

say its Africa,is it possible?

and we need

to change that

image and show

we actually can

do it.

- Amanda Kotze-Nhlapo

predicts a bit of an upswing for Africa if the

continent can prove itself. I believe Africas

time is here, but its a process. People who

dont know the continent say its Africa, is it

possible? and we need to change that image

and show we actually can do it. In Africa you

have an exotic destination for your meeting,

and it will be easy because we have the infra-

structure, the services and the know-how.Amanda believes Africa could benefit from

a desire by associations to make their events

count for more than just a get-together, by

gaining more and giving more too. Africa is

the most fertile soil you can get and when you

come to Africa you will have a different out-

come for your meeting, she says. Some asso-

ciations are 40 to 50 years old and have to rein-

vent themselves to attract the new generation,

so they are looking at how they can develop.

Associations will put pressure on destinations

to ensure the destination meets their objec-

tives of development and lets them create a

legacy to leave behind. They are bringing their

knowledge, and if you transfer that knowledge

it will contribute to the destinations economy

and that helps the association stay relevant.

Staging an event in Africa will also help to

ensure that African members attend, which

they may not be able to do if the event is heldelsewhere and involves prohibitive travel costs.

TELE-MEETINGSTechnology is often seen as posing a threat

to the industry, as tele-conferencing theo-

retically eliminates the need to meet face-to-

face. But thats still very far fetched, industry

players agree.

Mati says tele-meetings are unlikely to

have much impact. We have always found

a need for face-to-face meetings, no matter

what the tele-industry has developed. You

cant replace interaction and debate with try-

ing to concentrate on someone saying some-

thing on a screen.

Sandton Convention Centre has invested

in tele-meeting facilities and some confer-

ences do request those facilities. But its a

supplement, not a replacement. Tele-confer-encing is also available at Cape Town Interna-

tional Convention Centre (CTICC), but plays

a very minor role amid an ambitious plan to

double its conferencing and exhibition space

in the coming years.

The CTICC and telecoms company Neotel

run the first public TelePresence facility in Cape

Town, offering a high definition experience

where the participants are life-size and seem

to be sitting around the other half of a confer-

ence table. So far it is limited to connecting to

CTICC

Meetings Africa 2012



FEATURE

the other 43 TelePresence centres around theworld run by Neotels parent company, Tata

Communications.

CTICC CEO Rashid Toefy says this is a

huge value-add to enhance the experience

for people attending an event at the CTICC.

The service is certainly not designed to end

the need to attend in person, but to augment

that experience.

In November the Exhibition for the Incen-

tive Business Travel and Meetings (EIBTM)

conference for meetings and incentive travel in

Barcelona went hybrid for the first time, allow-ing people to participate in sessions that were

streamed across the globe. Five sessions were

streamed live to virtual delegates, who could

pose questions via the internet, view a virtual

exhibition hall and communicate with other

participants.

Amanda attended the EIBTM in person,

and did not even notice the hybrid activities.

There is no way tele-meetings are a threat to

the real thing, she says, and people are still un-

comfortable with the concept.

At a previous event Amanda attended inthe UK, delegates complained when people

joined in by tele-conferencing. The delegateshad spent time and money attending in person

and resented the fact that others could join in

for no effort and no cost. It was quite a heated

discussion, Amanda says. Tele-meetings can

have a positive impact by adding value, be-

cause you can have an important speaker call-

ing in to make a presentation or you can have

a discussion with people who couldnt make it,

but it wont replace person-to-person.

SUBVENTIONSAmanda said a more important factor thatcould threaten Africas success as a destina-

tion for business meetings is the growing trend

of subventions when the host city or country

pledges to spend its own money on incentives

to attract a conference. Theres a fine line be-

tween hospitality and bribery, and Africa could

lose out to countries with fatter wallets.

As Nina Freysen-Pretorius recently wrote

as the National Chairperson of the Southern

African Association for the Conference Indus-

try (Saaci): We as the industry have createdthis monster and now it is all grown up and

unmanageable. Clients try to negotiate the

best deal with the most subvention support,

and sometimes embellish what they previously

received to extract bigger promises from the

bidders, Nina said.

Amanda says the National Convention Bu-

reau will not write out a cheque to win busi-

ness and recently refused to bid for an eventbecause of the amount of subvention the or-

ganisers expected.

The problem demands creativity from Af-

rican bidders with small budgets, she says.

Subventions are here to stay and many des-

tinations have huge budgets for them. South

Africa and Africa have a lot to offer and there

are other ways we can help. We have to show

we are an added-value destination because

you will not need the same kind of money

for a meeting as you will in Europe. You can

guarantee African delegates will participate,and people want to hear the voice of Africa.

We can offer unique corporate gifts at a mini-

mal price because our craftspeople can make

amazing things.

GLOBALCOMPETITIVENESSDavid Sand, Global President of the Society of

Incentive and Travel Executives (Site) says the

global economy is still in a crisis and remains

very flat. But he agrees that associations plan-ning meetings have not significantly altered

Meetings in progress at ICCA 2011

Rashid Toefy ICCA 2011

ICCA 2011 - Kenyata Convention Centre


25/40

at this very lucrative sector. As an interna-

tional board Site has educational and research

resources to help new members grow their

knowledge, he says. Site also offers valuable

networking opportunities as well as mentor-

ing and collaborating opportunities that could

help Africa increase its share of the market.


FEATURE

ICCA RANKINGS

Africa is not well represented in global

rankings compiled by the International

Congress and Convention Association

(ICCA). ICCA ranks countries and cities ac-cording to their popularity as a destination

for meetings that are attended by at least

50 participants, staged on a regular basis

and move between at least three differ-

ent countries. The rankings are significant

as the list is promoted to 6,000 contacts

from international associations.

According to the ICCA, Africa stages

only 3% of global association meetings,

hosting 302 last year. South Africa ranked

37th by hosting 84, with Cape Town themost popular city in Africa with 38 meet-

ings. Kenya was 56th with 30 meetings,

making Nairobi the second most popular

city in Africa with 21 meetings. Morocco

ranked 64th with 23 meetings, Egypt 65th

with 22 meetings, Ghana and Tanzania

came joint 71st with 15 meetings each,

and Nigeria and Senegal joint 75th with 12

meetings.

Mati Nyazema of Sandton Conven-

tion Centre believes its important forAfrican countries to improve their rat-

ings. That could happen if the meetings

already taking place were actually reported

to the ICCA, she says. The bigger confer-

ence centres are aware of the value of the

rankings, whereas smaller destinations

dont appreciate why its important. As-

sociations check to see what number a

bidder like South Africa or Cape Town is,

so we need an educational process about

the need to the submit details if an event

meets the criteria, because a lot of meet-ings are not being recorded.

Being the most popular city in Africa

helped Cape Town International Conven-

tion Centre (CTICC) raise its pre-tax profits

to R11 million, up 163% from the previ-

ous year. The number of events it hosted

rose from 501 to 514, although there was

a slight dip in international events, down

from 40 to 38. A counterbalancing rise saw

the number of international congresses

attracting more than 1,000 delegates gofrom nine to 15.

Africa has seen

some good

growth in

markets like

Kenya, Ghana

and Angolawith all the

new corporate

business that

happens in

these growing

markets.

- David Sand

their procurement or bidding approach. Bid-

ding is generally on a three- to five- year cycle

and associations that have it on their radar to

meet in Africa still intend to do so.

The economic slump has had a far more

noticeable impact on events staged by corpo-

rations. That market has definitely declined as

corporations pared down the number of meet-ings, or made them more cost effective, closer

to home and spent less on fancy extras.

This frugal period of corporate spend has

no doubt affected South Africa from an in-

bound perspective, David says. Regional hubs

like Dubai have benefited as companies have

their regional headquarters there and airfares

are relatively inexpensive, which entices busi-

ness during tough times. South Africa as a

destination has become relatively more expen-

sive, countered however now with the weaker

rand, he says.Africa has seen some good growth in

markets like Kenya, Ghana and Angola with

all the new corporate business that happens

in these growing markets. However, North Af-

rica, Egypt, Libya, Tunisia and Morocco have

had a very bad year with the impact of the

Arab Spring. Egypt now seems set to lead in

the stabilisation of the North African region

and hopefully will see an increase again in the

meetings and incentive trade.

As the president of Site, which specialises

in incentive travel, it is Davids personal aimto encourage more African countries to look



Amid the current

economic

uncertainty,

tourism is one of

the few economic

sectors in the

world growing

strongly

FEATURE

Holidays are easy to economise on

as the global recession limps on.Yet holidays are also a bright

point in many peoples lives, and

the reluctance to sacrifice them has sustained

the tourism industry in 2012, both globally

and in Africa.

International tourist arrivals grew by 4%

between January and August 2012 compared

to the same period of 2011, according to the

annual World Tourism Barometer compiled

by the United Nations World Tourism Organ-

isation (UNWTO). The barometer found a

record 705-million tourists were on the moveduring that period, despite the economic

woes. The figures were bolstered by growth

in tourism earnings and expenditure too, set

to surpass the 2011 figures when receipts

from international tourism including trans-

port hit $1.2 trillion.

UNWTO is confident that one billion tour-

ists will have travelled by the end of 2012. On

the downside it forecasts a slight slowdown for

2013, still showing growth but capped to 2%

rather than this years 4%.

Good news for Africa is that emerging econ-omies are faring better than more advanced

nations. Africa as a whole grew its visitor fig-

ures by 6%, with North Africa up a healthy 10%

and Sub-Saharan Africa by 4%. Amid the cur-

rent economic uncertainty, tourism is one of

the few economic sectors in the world growing

strongly, driving economic progress in devel-

oping and developed countries alike and, most

importantly, creating much needed jobs, said

UNWTO Secretary-General Taleb Rifai. As

we lead up to the milestone of one billion,

we need to ensure that the tourism sector issupported by adequate national policies and

African

Tourism

By Lesley Stones

that we work to reduce existing barriers to the

expansion of the sector, such as complicated

visa procedures, increased direct taxation or

limited connectivity, he said. Those barriers

are prevalent in Africa, where limited airline

routes, high airfares and monopolistic national

carriers make travelling between neighbouring

countries expensive, and even more so for longhaul flights. In November this year 70 Tour-

ism Ministers met in London for the UNWTO/

World Travel Market Ministers Summit. They

concluded that complicated visa processes

and policies that limit air connectivity are

major barriers to the growth of tourism. They

called for intra-governmental cooperation to

break those barriers and introduce easier visa

procedures and improved air capacity.

One way to measure a countrys success as

a destination for business travel is to look at

rankings produced by the International Con-gress and Convention Association (ICCA). The

ICCA rates countries according to the number

of large, rotating international conferencesthey host, of which Africa hosted a mere 3%

last year. In the ICCA list for 2011, South Africa

ranked 37th, Kenya 56th, Morocco 64th, Egypt

65th, Ghana and Tanzanio joint 71st and Nige-

ria and Senegal joint 75th.

There is no unified record tracking which

countries attract the most individual business

travellers, and not all governments break down

the figures to show who entered for business

and who went for leisure.

Mauritius highlights the challenges many

African countries face. It doesnt make theICCA list, although its government is keen to

promote it as a serious business destination

rather than a fun-in-the-sun island. Mauritius

needs to make more of an effort, according

to a report on the tourism sector compiled by

Axys Stockbroking. Axys concluded that Mauri-

tius had rested on its laurels and lost out in an

increasingly competitive local and regional en-

vironment. Industry operators need to engage

in web-based digital marketing strategies, and

Year in Review

and 2013

Forecast

Kruger National Park, South Africa

Mauritius

- Taleb Rifai



FEATUREthe government must realise that client diver-

sification is impossible without new air routes.

Moreover, hotels had borrowed to build new

5-star facilities that were now under-occupied,

with an overall hotel occupancy rate of 65%.

In 2011 Mauritius hosted 925,000 tourists,

up 3% from 2010. Although that may seem re-

spectable compared with the global average,

it pales in comparison to double-digit growthenjoyed by rival countries like the Maldives

and Seychelles.

Europeans accounted for two-thirds of its

visitors, but the actual number of Europeans

visitors fell by 6% in the first half of 2012. A rise

from Russia and China partly offset the slump.

Mauritius remains highly vulnerable with Eu-

rope sliding back into recession, Axys says,

and warns that 2013 may be as harsh as 2012.

The report pins the blame partly on high

airfares and a lack of international routes,

concluding that the policy makers must makeMauritius more flight friendly. High airfares

and too few routes are stifling tourism in many

other African countries too, with African car-

riers notoriously expensive. Other problems

identified by Axys also apply throughout Africa,

including an over-dependence on Europe and

obsolete marketing strategies.

At an Africa Travel Association (ATA) forum

in October, Zimbabwes Minister of Tourism

Walter Mzembi said African tourism leaders

must unite to rally more governmental sup-

port for tourism. He fears that the Arab Springcould damage the industry in Africa, because

people see Africa, as one entity, so what af-

fects one country affects them all.

ATA members have also highlighted the

need to raise the profile of tourism on Africas

political and economic agendas, since its

possibilities for economic growth and devel-

opment are not fully appreciated by African

politicians. They have also called for collabo-

ration to raise Africas profile globally, and for

collaboration between governments and the

private sector on issues including connectiv-ity, visas, branding and packaging. Other ATA

discussions have focused on how travel advi-

sories and security threats contribute to nega-

tive images of Africa, and the need to tailor

services for different markets, like China and

the Middle East.

South Africa had a relatively good year with 5,209,618 visitors in the six months from January

to July 2012. That was up 10% compared to the same period of 2011, more than doubling theglobal average.

Of those, 742,952 came from Europe and 227,672 from the US. China showed huge

growth of 65% to become the fourth-largest source of overseas visitors. Direct flights from

Johannesburg to Beijing introduced in January spurred that growth, and SA Tourism plans to

open an offi ce in Brazil after visitors from Brazil rose by 61%.

Although UNWTO does predict a slowdown in global arrivals in the second half of this

year, we are delighted with our very strong start in 2012, and are confident that it will be a

year worth celebrating, said Tourism Minister Marthinus van Schalkwyk. Botswana, Lesotho,

Mozambique, Swaziland and Zimbabwe are also a major source of tourist arrivals, and that

should grow with the 2013 African Nations Cup soccer tournament.

The Tourism Department also hopes to increase domestic tourism from the current 7-mil-

lion to more than 17-million by 2020, with domestic tourism forming the backbone of thedepartments plan to contribute R500 billion to the GDP by 2020, up from R199 billion now.

Domestic tourism already forms the largest

part of South Africas tourism, accounting

for 79%.

Crime and terrorism has impacted tour-

ism in Kenya, with 312,258 visitors in the

first quarter - down by 0.5% from the sameperiod in last year. Tourism Minister Dan

Mwazo cited the kidnappings of tourists for

marring the countrys image. Kenya has also

lost cruise ship visitors as no cruises docked

at Mombasa because of piracy.

Yet arrivals from 16 of Kenyas 31 key

markets rose in the first three months with

US visitors up 16.5% and the UK by 6%,

while visitors from China, Russia and Bra-

zil declined. In the regional market, most

visitors came from South Africa, Uganda

and Tanzania.To offset the dip, the government is mak-

ing a huge effort to boost domestic tourism

to cushion the industry during slack periods.

Muriithi Ndegwa of the Kenya Tourist Board

said marketing efforts had intensified in both

traditional and emerging markets. Kenya

has made a name as the prime beach and

safari destination. In our marketing cam-SOUTH AFRICA

KENYA

Cape of Good Hope, South Africa

Kenya

Kenya has made

a name as the

prime beach and

safari destination.

In our marketing

campaigns we are

also positioning

the country as a

top destinationin sports, culture

and adventure

tourism.

- Muriithi Ndegwa



FEATURE

Tourists mostly go to Botswana for its

game reserves and figures have grown by

an average of 8.4% since 1994. Yet tourism

accounts for only about 6% of GDP de-

spite its importance to the countrys futuregrowth, since the main source of revenue

from diamonds is declining. Tourism is

seen as an important sector providing jobs,

wages and tax revenues, so the government

has started collecting tourism statistics and

analysing its economic contribution to help

devise strategies to boost the sector.

BOTSWANA

Namibias Foreign Affairs Minister Utoni Nujoma says tourism is one of the fastest growing sec-

tors of the economy, contributing 16% to GDP and accounting for 18% of employment. He ex-

pects the sector to grow by 7% in the next decade.

Namibia reached a milestone of 1-million tourists in 2011. However, it saw a downturn from its

traditional markets and the most recent figures for bed occupancy were a dismal 22%.

Namibia Tourism Board CEO Digu Naobeb said tourists from Germany, France, Italy and the

UK declined as the economic crisis saw people cut back on long-haul holidays, but that was offset

by a neighbourly surge from South Africa, Botswana, Zimbabwe and Zambia. According to tour

operators, there is still a perception that Namibia seems not to be pricing itself competitively, as

compared to neighbouring countries such as South Africa, Botswana, Zambia and Zimbabwe,

the CEO said. To address that, the authorities have introduced a survey of departing tourists to

ask their impressions about Namibia, the standards of services and accommodation, where theyspent money, and any recommendations they have.

NAMIBIA

Namibia by www.namibfilms.co.za

Namibia

Namibia

Namibia

Tourists mostlygo to Botswana

for its game

reserves...

Botswana

Botswana



PRODUCT SHOWCASE

The South African National Conven-

tion Bureau (SANCB) attended

EIBTM, the global meetings and

events exhibition in Barcelona, Spain

recently in order to put the African continent in

the spotlight.

The theme of Global Events was the ideal

platform for SANCB to boost South Africas

global and regional competitiveness by outlin-

ing new initiatives to industry leaders.

SANCB aims to grow business arrivals

in South Africa by 50% in the next ve years,

which they estimate translates into an addi-

tional US$344 million for the South African

economy and an additional 31 000 jobs. The

goal in attending EIBTM was to demonstrate

that South Africa was boosting its global and

regional competitiveness and aiming to unlock

the potential of the business event market for

the African continent.

South African NationalConvention Bureau Attends EIBTM

NEWS

Business events are good for your business! We design & managefun & aordable meetings, incentives, conferences & events anywhere at all!

We have 15 years of experience in crafting itineraries & event pro-grammes to wow your audiences. Blend in superb value, tailored

with unique enhancements produced just for your events, plus youhave a team of dedicated, focused, cost-eective, IATA-licensed,

BEE-accredited, enthusiastic, award winning & highly experi-enced incentive travel & event professionals on hand.

Join many of SAs industry leaders & get Leading Incentives to

handle all your business event needs now.

Mobile: +27 84 566 2240Tel: +27 11 022 9264Fax: +27 866 150 110Email: [email protected]

LifestyleExperiences

Conference

Management

Travel Incentives

Long Service

Awards

MOTIVATING PEOPLE THROUGH INSPIRATIONAL EXPERIENCES

tel: +27 21 439 3329cell: +27 073 240 3265email: [email protected]

CONTACT DETAILS



Expo Summit

Africa allows

visitors to benefit

from the recent

internationaliza-

tion of the

African

exhibition

sector.

TRENDS

What is Expo Summit?Expo Summit enables exhibition and trade

show industry thought leaders to come to-

gether and strategize for the future of the

African exhibition industry. Expo Summit

Africa allows visitors to benefit from the re-

cent internationalization of the African ex-

hibition sector. The two day conference and

exhibition would be attended by organisers

and industry colleagues from Europe, Africa

and Asian continents and allows industry

professionals to grow and establish relation-ships with international industry colleagues.

The third edition of Expo Summit Africa will

be 13 14 February 2013, in Johannesburg,

South Africa.

Expo Summit Africa 2013What You Need To Know

Who Organises Expo Summit?Manch Communications (P) Ltd.

Manch Communications has been involved in the exhibition business since 2006. The companyruns exhibition management and trade fairs and has a conference division and has been organis-

ing conferences and exhibitions on various subjects in India since 2009. Their brands include

Expo Summit Global Series of Conferences, India Warehousing Show, India Cold Chain Show,

and the India Composites Show.

The Exhibition & Event Association of Southern Africa

The Exhibition and Event Association of Southern Africa, EXSA, was founded in 1980 as a non-

profit organisation representing Venues, Organisers, Exhibition Designers, Stand builders, Ser-

vice Companies and Associate organisations. EXSA has near to two hundred members and organ-

izes EXSAs Annual Awards to recognise member companies for the excellent shows and stands

they produce throughout the year. The Association involves itself in activities involved in growth

and development of the industry.



TRENDS

Why Attend Expo Summit Africa?Expo Summit Africa, in addition of being a net-

working opportunity and educational confer-

ence, works towards the following objectives of:

Strengthening BRICS relationships

Bringing in Indian exhibition organisers

to the region Bringing in international exhibition titles

into the city

Acting as a gateway to the African exhibition

industry

Understanding sector shortcomings and

strategizing for its growth

What Can Attendees Expect?Trade show professionals and industry influ-

encers are regular participants at EXSA and

Manch conferences. The profile of attendees

includes the following: Exhibition and conference organisers

Exhibition service providers, contractors

Venue owners / fair grounds

Trade Commissions and National

Associations

Event management companies

Exhibition agents & consultants

The two day conference and exhibition

would be attended by organisers and

industry colleagues from Europe, Africa

and Asian continents...



ASSOCIATIONS

The role of EXSA is to serve the exhibition and

events industry in South Africa. EXSAs core

strategy is to actively grow and develop the

exhibition and events industry within South-

ern Africa. This is acheived through promot-

ing the unique benefits offered by exhibitions

and events, and raising the profile of EXSA

members who include venues, organizers andsuppliers.

Expo Summit AfricaAn International Conference on the African

Exhibition Industry

Theme: Developing South Africa as a Glob-

al Exhibition Destination

Date: 13-14 February 2013

Location: Sandton Convention Centre Jo-

hannesburg, South Africa

The third edition of Expo Summit Africawill be organised by Manch Communica-

tions in partnership with EXSA, The Exhi-

bition and Event Association of Southern

Africa from 13 14 February 2013, in Johan-

nesburg, South Africa.

The forthcoming event will enable ex-

hibition and trade show industry thought

leaders to come together and strategize for

the future of the African exhibition industry.

The event would enable them to leverage

on the recent internationalization of the

African exhibition sector. The two day con-ference and exhibition would be attended

by organisers and industry colleagues

from Europe, Africa and Asian continents

and would enable industry professionals

to grow and establish relationships with

international industry colleagues.

Traditionally the EXSA Western Cape region

holds a social gathering at the end of the year.

The Event was there, and took these photos of

the festivities!



ASSOCIATIONS

Founded in 1987, the Southern African Associa-

tion for the Conference Industry (SAACI) is a Sec-tion 21 Company and is the umbrella body of the

conference and meetings industry of South Africa

and is dedicated to maintaining and improving its

levels of effi ciency and professionalism. Its mem-

bers consist of Professional Conference Organisers

(PCOs), Destination Management Companies,

Event Management companies, hotels, confer-

ence venues, etc. SAACI is recognised as the of-

ficial body and mouth-piece of the conference

industry by SA Tourism and government.

SAACI donates trees to Rietfontein Mul-tipurpose Community Centre

The Northern Territories Branch of the South-

ern African Association for the Conference In-

dustry (SAACI) has donated 380 trees to the

residents of Rietfontein Village near Diepsloot,

north of Johannesburg.

This follows the raising of funds for this

purpose at the associations annual congress

that was held in Johannesburg in July, in close

cooperation with Food & Trees for Africas (FT-

FAs) Trees for Home programme.

Congress chairman Wayne Johnson says

every year the association implements green-ing initiatives to minimise the environmental

impact of its congress. This year, I believe,

we have set new records, not only with a low

carbon footprint, but by making a tangible con-

tribution to a community close by. Our part-

nership with Food & Trees for Africa brought

formidable results.

We thank the sponsor for giving us these

trees, said Ward Councillor Molefi Selibo.

These trees are a great gift to the community

and I will personally encourage members of the

community to keep looking after their trees.Rietfontein Village, commonly known as

Video, is a settlement just off Beyers Naud

drive, next to the N14, in the Mogale City Mu-

nicipality. The area has recently developed

RDP housing in desperate need of greening.

The people were moved from nearby squat-

ter camps.

For this initiative FTFA has procured 190

fruit trees - peach, apricot, plum - and 190 in-

digenous trees - wild olive, karee, river bushwil-

low - suitable for the particular climate, season

and area, as advised by a local nursery.

As these trees grow they will provide fruit,

shade, a habitat for birds and wildlife, oxygento breathe, an opportunity to learn about cli-

mate change and the environment, help clean

the air, settle dust, reduce erosion, water runoff

and noise, lessen the effects of wind, increase

property values and create sustainable human

settlements that lead to increased civic pride.

In addition to improving the environment

in which these residents live, the SAACI Trees

for Homes trees will sequestrate a conserva-

tively estimated 140 tons of carbon dioxide,

thus contributing to the mitigation of climate

change over the next 15 years. An estimated9,5 hectares of urban forest will be planted

through these 380 trees.

Furthermore, eight unemployed residents

of Rietfontein Village received training as com-

munity educators, who will go door to door to

spread awareness about the SAACI trees initia-

tive. They will work with FTFA for one year to

evaluate the growth and success of the trees.



ASSOCIATIONS

Site is a global network of meetings

and event professionals dedicated to

delivering business results. The net-

work of Site professionals brings best-

in-class solutions, insights and global connec-

tions to maximize the business impact of mo-

tivational experiences regardless of industry,

region or culture. Site serves as the source of

expertise, knowledge and personal connections

that will catapult and sustain professional

growth, and help build the value of extraordi-nary motivational experiences worldwide.

Site Introduces the 2013 Site International

Board of Directors Site is pleased to introduce

an experienced and geographically diverse

group of incentive travel and motivational

events industry leaders who will serve on the

Site International Board of Directors effective

1 January 2013.

New Board President David Sand, CEO of

Uwin Iwin Incentives, South Africa, shared his

vision for the year: The new year is an excitingone for Site as we celebrate our anniversary 40

years and forward. The vision of the original

founders was to create a truly global commu-

nity of incentive travel and motivational expe-

riences professionals. The 2013 International

Board of Directors represents most of the ma-

jor world geographies. My goal as President is

to ensure that these leaders bring to the table

the diverse voices of Site members worldwide

and that we work together to meet the needs

and expectations of our global membership.

Serving with Mr. Sand as Offi cers of the 2013 Site International Board are:

Immediate Past President: Alejandro Verzoub, President, AV Business &

Communication, Buenos Aires, Argentina

President Elect: Paul Miller, Managing Director, Spectra, London, United Kingdom

Vice President Finance: Rhonda Brewer, Vice President, Group Business Manager, Sales,

Maritz Travel Company, Fenton, Missouri, USA

Vice President: Rajeev Kohli, Joint Managing Director, Creative Travel Pvt. Ltd.,New Delhi, India

Member at Large: Jim Adams, President, Performance Strategies, Inc., Indianapolis,

Indiana, USA

Managing Director: Allison Summers, Site and Site International Foundation, Chicago,

Illinois, USA

In August, Site members elected three members to join the Board, each for a three-year

term. Those new Board Directors are:

Jonathan Richards, CMP, Northwest Sales Manager, Maui Jim Sunglasses, Grand Prairie,

Texas, USA

Annamaria Ruffi ni, CMP, President and CEO, Events In & Out S.R.L., Rome, Italy

Pamela Shepherd, CEO, Distinctive Destinations, Suwanee, Georgia, USA

Continuing on the board are the following Directors:

Cherryl Brazier, Director Global Sales, Carlson Rezidor Hotel Group, Redondo Beach,

California, USA

Aoife Delaney, Regional Director of Sales, UK & Ireland, Ovation Group DMC, Dun Laoghaire,

Ireland

Liu Ping, CEO, China Star Professional Programs, Beijing, China

Olga Navarro, Executive Director, ITB dmc, Barcelona, Spain

Lulu Stribling, Director of Incentive Sales, The Ritz-Carlton Hotel Company, L.L.C., Chicago,

Illinois, USA

Jane E. Schuldt, CITE, CIS, Site International Foundation President; Founder and President,

World Marketing Group Ltd., Minneapolis, Minnesota, USATo the two Directors who will be leaving the Board in 2013, Site expresses appreciation and

gratitude for their leadership and service over the past two years:

Mary MacGregor, Senior Director, Business Development North America, Carlson

Wagonlit Travel Meetings & Events, Minnetonka, Minnesota, USA

Jukka-Paco Halonen, Managing Director, Viada Oy Ltd., Helsinki, Finland

Site Connects at EIBTM

Site was pleased to wrap up another successful year of events at EIBTM last month. Thanks to

its continued partnership with IBTM Global Events, Site provided valuable member networking,

education and business opportunities in Barcelona, Spain, 27-29 November. The week started

with a bang on Monday, 26 November at the Site Young Leader Reception, hosted by Barcelonas

Hard Rock Cafe. Up-and-coming industry professionals gathered to build their business networksand enjoy camaraderie.

The new year

is an exciting

one for Site as

we celebrate

our anniversary

40 years and

forward.

The vision of the original founders

was to create a truly global communityof incentive travel and motivational

experiences professionals

- David Sand

- David Sand


35/40

RECEIVEOUR E-BOOKS



OPPORTUNITIES

COMPETITIONS OPEN TO UFI

MEMBERS AND NON-MEMBERS

Best reporting on sustainability

Best reporting on sustainability is a compe-

tition theme created to promote and reward

a company who has delivered best practice

reporting by including ull and transparent

details o its economic, environmental and

social activities.

Best innovative environmental initiative.

The second competition theme, Best inno-

vative environmental initiative will celebrate

those organizations that have ocused on spe-cifc environmental actions and will recognise

ocused projects and innovation in their delivery.

The ollowing elements should be addressed

in the competition application

(applications must be provided on separate

orms i you wish to enter both competitions):

Best reporting on sustainability award:

Applicants need to send their report,

together with a short PowerPoint

presentation in English (no longer than tenpages) which should highlight the

ollowing aspects:

- Background: rationale, approach, planning

& implementation;

- Results: indicators and perormance,

challenges and achievements;

- Communication aspects: stakeholder

engagement, benefts;

- Future plans.

Best innovative environmental initiative

award:Applicants must send a short summary in

English (no longer than ten pages) briey de-

scribing their initiative (no suggested ormat).

Entries should be sent to [email protected] 28 February 2013.

Entries are welcome rom all exhibition relat-

ed organisations: venues,

organizers and/or, service providers.

Evaluations will be based on both quantitative

and qualitative results.

The jury o the UFI Sustainable Developm

Event Issue 1 eBook 2013

Documents

Transcript of Event Issue 1 eBook 2013