Event Hacks: How to increase your event’s chances of media publicity
Transcript of Event Hacks: How to increase your event’s chances of media publicity
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How To Increase
Your Event’s Chances Of Media
Publicity
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Getting the media to talk about
your event is one way you can
amplify your reach to a following
you’ve yet to gain.
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But before you eye having your
event on the media, you’ll first need to get a foot in the door
with a solid pitch.
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Here are six ways you can
increase your chances of the
media taking it on as part of
their next publication.
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PLAN AHEAD
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Think about event publicity from
the get-go of event organizing.
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Most media typically require
sufficient lead-time of at least two
weeks for it to be worth any
editorial effort.
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The more time the advertorial
receives exposure, the merrier it’ll make the editors and you!
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KNOW
YOUR
MEDIA
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You can’t expect the media to publicize your event if you don’t know anything about the media
itself.
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For example, if you
want to be in the
newspapers, then read
your choice newspapers
early and often.
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If you want to be on TV, figure out
which shows would highlight your
event and check out their
previous episodes and fanbase.
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You’ll have a better chance if it sounds like you’re pitching directly to a medium you know
much about, instead of pleading
to anyone who’ll listen.
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You’re more likely to get your desired media to publicize your
event if you pitch to a member of
the press team who already is
interested in these issues.
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Do your research and find out
what they’re invested in or keen on covering.
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MAKE IT
TIMELY
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People in media are more likely to
publicize your event if it ties in
with other relevant topics their
audiences are also tuning into.
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If your event is connected to other
issues that eyeballs are trained on
at the moment, make it clear off
the bat.
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It won’t just be your event that sounds relevant; the media will
seem all the more current for
picking up your pitch.
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BUNDLE THE
SCOOP
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Instead of pitching for your event
and your event alone, take a look
around at the scene you’re in.
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Pitch the bigger picture to the
media of your choice.
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If your event is environmentally
conscious, find other similarly
responsible efforts in your
community and pitch it to the media
as an article on eco-awareness!
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It doesn’t always have to be a competition. A mention in a listicle
or round-up is publicity as good
as any.
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GIVE THE
GIFT (that keeps on giving)
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Offer tickets, media passes, or
bundle it with other goodies
to the Instagram-famous.
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Even the media bows down to the
potential virality of Instagram
influencers’ every move.
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Since they both share and want
each other’s audiences, strategically spreading word of your event on
Instagram first could make them
more open to publicising it too.
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RESPECT
THEM
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Remember that all forms of
publicity is essentially free
advertising.
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You’ll certainly need to demonstrate some respect for the work they’ve already done, so that you can be
part of the work they’re about to do.
Event marketing - How To Increase Your Event’s Chances Of Media Publicity
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Lastly, show your appreciation by
thanking them and sharing the
article! Who knows, you might get
another feature in future.
Event marketing - How To Increase Your Event’s Chances Of Media Publicity
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DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.
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Suling Wong
Produced by
Claire Ding
Original article by
Liyana Dizzy
Event marketing - How To Increase Your Event’s Chances Of Media Publicity
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Event marketing - How To Increase Your Event’s Chances Of Media Publicity