Event Distribution
19
EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing February 22, 2009
description
SER Marketing
Transcript of Event Distribution
EVENT DISTRIBUTIONSports Entertainment and Recreation Marketing
February 22, 2009
Ms. Guerrero
2
Objectives
February 22, 2010
1. Explain the relationship between distribution and place
2. Identify distribution channels as they relate to Sports Entertainment and Recreation Marketing
3. Evaluate the value of fan impact on event distribution
4. Understand the goal of sport and entertainment stadiums
5. Discover the role of media distribution6. Determine what factors make distribution
efficient and effective
Ms. Guerrero
3
Review
February 22, 2010
involve the goods, services, or ideas used to satisfy consumer needs.
ProductDecisions
involve the exchange process between the customer and the seller.
PriceDecisions
involve making the product available to the customer.
PlaceDecisions
involve how the goods or services are communicated to the consumer.
PromotionDecisions
4
Ms. Guerrero
Place Decisions
Involves getting the product into the hands of your customer
First step in the decision about the distribution is determining the type of customer you haveFebruary 22, 2010
5
Ms. Guerrero
Channels of Distribution
The path a product takes from the producer to the consumer
Companies will use either direct or indirect channels of distribution
Manufacturers
Wholesalers Retailers Consumer
s
Agents
February 22, 2010
Ms. Guerrero
6
Examples of Channel Distribution
February 22, 2010
NIKE products can be purchased-
1. Website
2. Retail Store
3. Factory Outlet
7
Ms. Guerrero
Place Distribution
Sports are produced and consumed at the same time
The Stadium, Arena, or Venue serve as both the location and the method of distribution for the event
The media also provides for distribution of sports events News, TV, PPV, Radio,
Internet…
February 22, 2010
Ms. Guerrero
8
Fan Involvement in Events
February 22, 2010
There are many ways that fans shape and effect games and events: “Home Court Advantage” Noise meters Attendance records Ticket Prices & “Scalping” Media Input & Purchasing
DirecTV, Satellite Pay-Per-View
9
Ms. Guerrero
New Stadium
New venues incorporate luxury boxes Increase revenue for
team
Incorporate new technology with “old style” atmosphere” Example New Yankee
StadiumFebruary 22, 2010
Ms. Guerrero
10
Venue Videos
February 22, 2010
10 New Super Stadiums
Yankee Stadium
Cowboys Stadium
http://www.forbes.com/2008/03/31/sports-stadiums-yankees-biz-sports_cx_tvr_0331stadiums_slide_3.html
11
Ms. Guerrero
Stadiums Funding
80% of funding is TAX DOLLARS
Luxury Boxes Add $10-$40
Million annually Increases in
salary and payroll
Signing top players
February 22, 2010
Ms. Guerrero
12
Ticket Distribution
February 22, 2010
Team & Venue Sales Sale Price: face value of tickets Luxury seats are more expensive
Ticket Brokers Sales Price + Service Charge
Game Marketing Advertising Tech Support Customer Service Sales Force Customer Complaint: Service Fees Too High
13
Ms. Guerrero
Goal of Stadium
Create value in time spent at park
Attract more spectators
Make “Experience” Bigger & Better In stadium technology Seat side concession
ordering, instant replay, player statistics . . .
February 22, 2010
14
Ms. Guerrero
Yankee Stadium Food Choice
February 22, 2010
15
Ms. Guerrero
Media Distribution
Delivering sports and entertainment events with media Television Internet Radio Satellite
February 22, 2010
Ms. Guerrero
16
Rights to Distribution
February 22, 2010
Networks Buy “Rights” to Broadcast Advertisers buy advertising time during
broadcast Sponsors pay for exposure from Broadcast NBC – Olympic Games ABC – Super Bowl
Media Revenue goes to Team or League
Ms. Guerrero
17
Benefits of Media Rights
February 22, 2010
Guaranteed Mass Audiences Specifically Young Male Target Market
Networks can use sports and entertainment events to create & maintain their IMAGE
Ms. Guerrero
18
Cable and Satellite
February 22, 2010
Cable & Satellite Services DirecTV, PrimeStar, Dish Network, Digital
Cable
Offer Specialty Broadcasting Provide specialty target markets for advertising Provide statistical data (Pay-per-View)
Ms. Guerrero
19
Review
February 22, 2010
Directions:Team up with the person next to you and the table beside you
REVIEW GAME
