EvenCloud1500_Case_Study

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CMA Fest Warner Music, Nashville June 4 th to 7 th 2014

Transcript of EvenCloud1500_Case_Study

CMA Fest

Warner Music, Nashville

June 4th to 7th 2014

CMA Nashville, Early Event – 4th of

June – Why we do what we do!

CMA Nashville, Early Event – 4th of

June – the City is preparing for setup

CMA Fest, Nashville – Tech Set up

The Avenue – 120 3rd Avenue South

All PromoSend Maxicloud

equipment arrived in an

easy to deploy flight case

Equipment was setup and

tested within 3 hours

Wifi Network for up to 1,000

concurrent users deployed

CMA Fest, Nashville – WIFI Equipment

CMA Fest, Nashville – Speed Test We provisioned 5Mbs/user for an amazing user experience

CMA Fest, Nashville – Showtime Users during the show were able to take pictures, share onto social media,

and access exclusive content in exchange for their social media profile login

CMA Fest, Nashville – Mobile User flow

CMA Fest, Nashville – Artist Roster Exclusive Content

CMA Fest, Nashville –

Exclusive Downloadable Content

CMA Fest, Nashville – WIFI Equipped

The PromoSend Equipment was

also installed on the Warner Sound

Merch Van

As the Merch Van was moving around Nashville, fans could

connect to the Hotspot we

installed in the vehicle

CMA Fest, Nashville – Data

Attendance over 4 days 3,800

Emails Captured 854

Social Media Profiles Captured 1,322

Capture Rate 57%

CMA Fest, Nashville – Data

Unique users

CMA Fest, Nashville – Data