Eve mayer orsburn's smcfw presentation
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Transcript of Eve mayer orsburn's smcfw presentation
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Presented by…
Eve Mayer Orsburn
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WHAT IS SOCIAL MEDIA?An ONLINE COMMUNITY shared with people who like and do similar things that you like and do
A place to have a CONVERSATION with colleagues, fellow consumers, and customers
A place where people GIVE and GET information about things that interest them
Social Media is simply people COMMUNICATING through new technologies
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WHAT DOES SOCIAL MEDIA INCLUDE?
TRIPADVISOR: considered a social media vehicle because it allows users to ‘rate their experience’
FACEBOOK: the largest social media network
FOURSQUARE: social media application that shares a user’s ‘location-base’
TWITTER: a micro-blog network
LINKEDIN: largest professional network
Other social media: Flickr, Yelp, YouTube, Blogs, MeetUp, Reddit, and StumbleUpon
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WHY DOES SOCIAL MEDIA MATTTER?
According to Nielsen’s 2009 study: • 90% of consumers trust online recommendations from people they know
• 70% trusted consumer opinions posted online from people they don't know
• When it comes to making purchase decisions, online consumers are becoming increasingly dependent on feedback from shoppers like themselves (peers)http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
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“Start with the end in mind.” - Stephen R. Covey from The 7 Habits of Highly Effective People
WHAT IS THE GOAL?
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Listen for what people are saying about your:
• INDUSTRY
• COMPANY
• PRODUCT(S)/SERVICE(S)
1: SHUSH AND LISTEN!
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• Join a few groups to keep up with your industry
• Make like-minded connections to follow trends
• The MAJORITY of the groups you join must target your key prospects.
2: WHY OPPOSITES ATTRACT
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3: ONE BALL IS NOT ENOUGH TO JUGGLE
Areas of your company that can leverage social media:
• Customer Service
• Marketing
• Company Goal Fulfillment
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4: THE SOCIAL MEDIA EQUATION
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4: THE SOCIAL MEDIA EQUATION
Share information about not only your brand but the expertise your clients and
prospects come to you for.
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4: THE SOCIAL MEDIA EQUATION
1) Humor 2) Controversy 3) Emotion
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4: THE SOCIAL MEDIA EQUATION
Listen and Respond - Daily!
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4: THE SOCIAL MEDIA EQUATION
Ask for what your company needs to achieve specific business goals.
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5: THE ROI OF SOCIAL MEDIA
Keys for Measuring ROI:
1. Set specific goals
2. Establish simple, safe, and effective ways to track the achievement of these goals
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FACEBOOK STATISTICS
Over 650 million active users around the world
Average user age is 38 and rising
Over 41.6% of the U.S. population is on Facebook; *
50% of active users spend time on Facebook daily
More than 1.5 million local businesses have a Fan
Page
* Updated Jan 2011 (source: Social Media Today)
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TWITTER STATISTICS
Over 200 million users worldwide *
110 million daily tweets *
39: Average age of Twitter user
Strong Business to Consumer Presence
Organizations leveraging Twitter include: Restaurants,
Medical Practices, Lawyers, & Celebrities
*Updated Jan 2011 (source: Forbes Mag.)
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LINKEDIN STATISTICS
Network of 100 million professionals from around the
world
Average user age is 44
A new member joins approximately every second.
Execs from all Fortune 500 companies are LinkedIn Users
85% of US companies plan to recruit w/ LinkedIn this
year
Average HH Income = $110,000
11 mil. users in Europe; 4 mil. / The UK; 1 mil. / Spain
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CASE STUDIES
Social media has so many possibilities we haven’t imagined yet.
• Mayo Clinic
• General Motors
• Lane Bryant
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Want Access to more Social Media Know How & Free Tips?
Visit us online at: www.SocialMediaDelivered.com
Or follow us at: Twitter.com/SocialMediaDel
Connect with me at…
Email: [email protected]
Office: +1 469.248.0616
LinkedIn: www.LinkedIn.com/in/EveMayerOrsburn
Twitter: www.Twitter.com/LinkedInQueen
LET’S CONNECT