In 2008, EvansCoghill Homes ofCharlotte, NClaunched a year longinitiative to broadenthe awareness ofaffordable andsustainable buildingpractices and productsin Charlotte NC.

2008 Evans Coghill Homes’ Green Model Home wasthe site of consumer and Realtoreduacation programs.

2009 NAHBGreen Bulding Awards

Advocate of the YearAward Application

The multi-dimen-sional educationalcampaign was targetedtowards both homebuyers and real estateagents. The goal ofthe campaign was toeducate buyers andagents in three areas:1Understand what is“Green Building” vs“Green Washing”2Show many GreenBuilding products andpractices that can bedone within a budget3Build a model greenshow home fordemonstrationpurposes.

The campaign,

titled “Green Within

Reach,” emphasized

that going green could

be done within one’s

homebuilding budget.

Highlights of the

campaign included:

green

within

reach

1.Developingmethods toimplementEarthCraft’sgreen buildingstandards intoaffordablebuildingmethods forthis region ofthe country

2Building severalportfolio homeswith various greenfeatures in orderto determine themost cost effectiveway to deliverthese featuresgoing forward

3Designing a newseries of homeplans in order tomaximize greenbuildingeffectiveness,energy savingsand buyer designdemands.

2108 South Boulevard, Suite 111

Charlotte, NC 28203

704/334-6789

Fax 704/334-6708

www.evanscoghill.com

Building the best home while creating an outstanding home-building experience.

Ashley River in Baxter Village

2500 sq ft approximately

3 bedrooms / 2.5 baths

Sales Agent:

Steve Risser 704.277-6590 Artist’s rendering is for illustrative purposes only and actual elevation may differ from rendering.

Rendering and floorplan shown include some available upgrade features. Elevations will be supplied for home owner approval.

Great Empty Nester Home Plan

� Designed with all necessaryliving space

on the main level

� Large Master Suite on main level on rear of home

� Entertaining-size Dining

Room off of Foyer

� Kitchen facing Family Room with peninsula fo

r casual dining

� Covered Front and Rear Porches for outdoo

r relaxing

� Garden tub, dual vanities and tile shower i

n Master Bath

� Family Roomwith gas fireplace

and built in shelving

� Laundry Room on main level with access from

Master Suite

� Walk in pantry adjacent to kitchen

� Designed for energy efficiency to

save on heating andcooling cost

� Two bedrooms onupper level w

ith shared bath for guest

� Oversize attached garage

� Excellent walk in on storage on upper level

� Optional Breakfast Room or Home Office

� Customizedelevation design time

Sweetgrass in Baxter Village2400 sq ft approximately3 bedrooms / 2-1/2 baths

2108 South Boulevard, Suite 111Charlotte, NC 28203

704/334-6789Fax 704/334-6708

www.evanscoghill.com

Building the best home while creating an outstanding home-building experience.

Artist’s rendering is for illustrative purposes only and actual elevation may differ from rendering.Rendering and floorplan shown include some available upgrade features. Elevations will be supplied for home owner approval.

Master Suite on Main Level� Designed with all necessary living areas on main level� Large Dining Room for entertaining� Large Family Room with fireplace and built in cabinetry� Kitchen with peninsula for casual dining� Inviting covered Front Porch for being neighborly� Garden tubs, dual vanities and tile shower in Master Bath� Covered Porch off family room for relaxing� Laundry Room with access from master suite� Two bedrooms with shared bath on upper level for guests� Attached oversize Garage with entry from rear alley� Optional Breakfast Room or Home Office� Customized elevation design time

Sales Agent:Steve Risser 704.277-6590

4Development ofeasy-to-understand-cut-away drawingfor consumersand Realtors tohighlight thesignificantgreen featuresin the home

5Development of acampaign thatfeatures the showhome at key pointsduring the buildprocess in orderto show behind-the-walls greenfeatures

Now building affordable, earth-friendly homes.

Text GREEN to 313131 for Info

2108 South Boulevard, Suite 111Charlotte, NC 28203

704-334-6789evanscoghill.com

Now buildingaffordable,earth -friendlyhomes.And you canhave your pick.

Evans Coghill Homeshas made a commitmentto living more lightly on theearth. With over 26 earth-friendly design innovations, your new EvansCoghill home can be as gentle on energy billsas it is on the environment.

Evans CoghillHomes is going

Green.

6Promotingtour opportunities(over a4 month period)of the modelgreen home onwww.evanscoghill.comto the Realtor®

community andconsumers.

7Hosting a large,over 300 invitees,Lunch and Learnevent for the Realtor®

community andneighbors to kickoff the educationalseminars.Information tourswere given to theguests.

To brand the greenconcept, a basketof green appleswas left at Realtoroffices along withinvitations toupcoming EvansCoghill green-relatedevents.

8Distributing livebamboo plants toarea real estateagents with greenmodel features infoattached. Theplants heightenedthe awareness ofthe project whileshowcasing GreenWithin Reachfeatures.

9Presenting“Green WithinReach” PowerPointpresentation at realestate firms.The presentationexplored featuresof the green modelshow home.To date, thepresentation hasbeen delivered to15 differentaudiences.

10Press releasesannouncingEvans Coghill’sgreen initiatives.

11Social mediapresence onSlideshare.net,Flickr.com andFacebook withprogressiveconstructionphotos

12The home was soldin December2008. A system isin place to trackthis home’s energyusage versus similarnon-Earthcrafthomes in theneighborhood.This informationwill be used tomarket futuregreen homes.

The campaignrepresented 70%of Evans Coghill’smarketing budgetfor 2008.Overall, thecosumer andRealtor®feedbackwas positive andthe campaign metits goals.

By December 31,2008, EvansCoghill had con-structed 14 homesincorporatinggreen features andhad sold 12 ofthem.

We nominate Evans Coghill for the GreenBuilding Advocate Of The Year for theirgenerous commitment to bringing greendesign and build practices to mainstreamhomebuilding.

That commitment was displayed throughtheir extensive educational efforts aimed atRealtors® and consumer, as well as the actualconstruction of a number of homes offeringgreen design features at a range of pricepoints. All of which required the risk ofconsiderable financial and time resources inthe midst of an economic downturn.