Evangelizing for the American Way: The Professed Mission ...
Evangelizing In Our Digital Culture
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Caroline Cerveny, SSJ-TOSF, D. Min.
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Evangelization in a world of communications technology is the biggest challenge for today's church.
Transcript of Evangelizing In Our Digital Culture
Caroline Cerveny, SSJ-TOSF, D. Min.
Learner Leader
Digital Immigrant Founder of Interactive Connections Master of Arts in Educational
Technology and Religious Studies D.Min. in Parish Revitalization Educator in secondary education for 4 Years Pastoral Associate for 2 Years Diocesan Service for 16 Years Congregational Leadership for 4 Years Publishing Industry Electronic Media for 4 Years University Academic Technology and Campus Ministry for 7 Years New Media Formation since 1983 (30 Years)
What is Evangelization?
Pope Paul VI in Evangelii Nuntiandi
“evangelization is in fact the face and vocation proper to the Church, her deepest identity. She exists to evangelize
USCCB : Go and Make Disciples http://old.usccb.org/evangelization/goandmake/eng.shtml
What is Evangelization?
Bringing the Good News of Jesus into every human situation and seeking to convert individuals and society by divine power of the Gospel itself.
Goals for Evangelization USCCB To bring about in all Catholics such an enthusiasm
for their faith that, in living their faith in Jesus they freely share it with others
To invite all people in the US whatever the social or cultural background to hear the message of salvation in Jesus Christ so that they may come to join us in the fullness of the Catholic faith
To foster gospel values in our society promoting the dignity and the common good of our society, so that our nation may continue to be transformed by the saving power of Jesus
Goals for Evangelization
Steeped in Prayer
Focus on everyday life
Evangelize Church goers with a deeper faith
What is Good News?
Loving God that is intimately involved with us
Intermediary is Jesus
Salvation through Jesus’ sacrifice
God is with us still
Good News of Evangelization
Evangelization is the deepest part of our Catholic identity
ENFLAME those who are already connected to Christ
INVITE others to join us – in doing so
TRANSFORM the world
Evangelii Nuntiandi (1975)
Goal for communications media - while social communications can reach millions of people, there remains a challenge of “piercing the conscience of each individual, of implanting [the gospel] in his heart as though he were the only person being addressed, with all his most individual and personal qualities, and evoke an entirely personal adherence and commitment” (45).
The “person-to-person” form of encounter “remains valid and important” and points to Jesus Christ’s own encounters with individuals in the gospels (46). He poignantly asks, “In the long run, is there any other way of handing on the Gospel than by transmitting to another person one’s personal experience of faith?”
http://www.capuchins.org/articles/Evan_Nunt_PPVI.pdf
ROME, MAY 5, 2011 (Zenit.org)
Evangelization in a world of communications technology is the biggest challenge the Vatican is facing today, according to the president of the Pontifical Council for Social Communications - Archbishop Claudio Celli
New Culture Example
400,000 primary school children in Uruguay studying on laptops
"From first grade," the Archbishop said, "they learn to relate to and to know one another through the computer. To find out something they go to Wikipedia, and they connect from home with their friends. A child who lives in connection with others, for example, understands better what it means to be in communication." And he will also be able "to understand better what the Mystical Body of Christ is" because he will understand better what it means to be in communication with the Church.
Nevertheless, the Vatican official cautioned, a paradox exists, because "while one is connected, at the same time one is very alone."
Basic Problem: According to Archbishop Celli
How well is the Church able to communicate and proclaim the Gospel in this digital culture?
Digital Culture Creative Classroom
https://www.youtube.com/watch?v=x_bWNSEwe0U
The Digital World
• Language
• Culture
• Skill
http://energise2-0.com/wp-content/uploads/2012/08/Digital-Revolution.jpg
Language
Wiki
Blog
vBlog
Social Media
New Media
Microblogging
• Text messaging
• Photo share
• Video share
• Podcasts
• Webinars
• Personal Learning Network (PLN)
How are people using New Media?
80% of Americans use social media.
68% of churchgoers want to connect with their Church via social media.
79% of all adults use the internet -- 95% of young adults
80% of Americans use email
85% of adults own a cell phone
87% of teens engage in electronic communication.
New Media on the Internet
Every 60 seconds on the Internet: 204 million emails are sent $83,000 in sales are made on Amazon 20 million photos are viewed on Flickr 100,000 new tweets are published 277,000 people login to Facebook 2 million search queries are made on Google 30 hours of video are uploaded to YouTube By 2015, the number of devices connected to the internet is expected
to reach twice that of the global population, and it will take you five years to watch all the video content that is shared across the internet in just a single second.
http:ub.theclickdepot.com/The-Click-Depot-Blog/bid/275797/Every-60-Seconds-on-the-Internet
New Media on the Internet
http:ub.theclickdepot.com/The-Click-Depot-Blog/bid/275797/Every-60-Seconds-on-the-Internet
What is “New Media”
On-demand access to content any time, anywhere, on any digital device
Interactive user feedback
Creative participation and community formation
Creation
Publication
Distribution
Consumption
What is “New Media”
Digital
Content manipulated
Networkable
Dense
Compressible
Interactive
New Media
Websites
Computer multimedia (video/audio)
Video Games
CD-Roms
DVD
NOT
TV, feature films, magazines, books, paper-based publications unless digital interactivity
Source: Wikipedia.com
Social Media
Web-based and mobile technologies
Turns communication into interactive dialogue
Easily accessible
Social Media
Internet Magazines
Internet forums
Weblogs
Social Blogs
Microblogging
Wikis
Podcasts
Social Media
Photo sharing sites
Video sharing sites
Social bookmarking sites
Social Media
Six Different Types
Collaborative projects (Wikipedia)
Blogs and micro blogs (Twitter)
Content Communities (YouTube)
Social Networking (Facebook – LinkedIn)
Virtual Game Worlds (World of Warcraft)
Virtual Social Worlds (Second Life)
Social Media Technologies
Blogs
Picture sharing
Vblogs
Wall-postings
• Instant messaging
• Music-sharing
• Crowdsourcing
• Voice over IP
SKILL
Three skill sets of . . .
Technology
Communications Technology
Educational Technology
Information Technology
Three skill sets of . . .
Technology Communications
Technology (CT has boomed in the recent
past, with the Internet, email, VOIP, and video
conferencing. Communication is possible
in a large variety of mediums and technologies
– social media)
Educational Technology (The study and ethical practice of facilitating
learning and improving performance by creating,
using, and managing appropriate technological processes and resources)
Information Technology (an industry that uses
computers, networking, software programming,
and other equipment and processes to store,
process, retrieve, transmit, and protect information)
Three skill sets of . . .
Technology Communications
Technology (CT has boomed in the recent
past, with the Internet, email, VOIP, and video
conferencing. Communication is possible
in a large variety of mediums and technologies
– social media)
Why use social Media?
St. Paul evangelized according to the media of his time
Bishop Sheen did the same with TV.
Pope – Twitter
Our Media
Go where the people are
Reaches new audiences
Provides information in the manner that we are used to finding it
Available and accessible
New Media – Authentic Voice?
How can I remain confident that we are truly communication THE Catholic faith and my OWN versions of the Catholic faith? My solution is to saturate my writings with Scripture and the Church Fathers – but especially the Church Fathers. If I am to write an article or post about the Sacraments of Baptism, I have to begin by admitting the following: What did the great Fathers, theologians, and saints say about it? Therefore I try to constantly glean authoritative passages from Church history.
Taylor Marshall– Church in the new media – Brandon Vogt
The New Media -- TODAY
We are expanding the message of Christ and the apostles become our own
NOT changing the message … but making it relevant to our time
New Media – Right Tool
Technology use
General public
○ 2% innovators,
○ 14% early adopters
○ 34% early majority
○ 34% late majority
○ 16% laggards
New Media – Right Tool
Technology Use among Catholics
estimate 1% are innovators,
9% early adopters,
20% early majority,
30% late majority,
40% laggards
Fr. Roderick Vonhogen – New Media
Helping Catholics to Embrace New Media
Educate
Presentations, seminars, YouTube TRAINING videos, newspaper columns, one-to-one witness, Pope Benedict’s call to adopt new media
Encourage
Improve current modes of technology use
○ Website
Helping Catholics to Embrace New Media
Encourage
Adopt current modes of technology
http://www.xt3.com
Expose Excellence
SHARE what you find
Helping Catholics to Embrace New Media
Evaluate
Where are we now?
Where we need to go?
PLAN with experts
Execute
Build the idea of what “users” want
Does not have to be expensive
Use Guidelines by USCCB
Social Networking Policy by your diocese
Helping Catholics to Embrace New Media
Extend
Catholic TV
Homilies through podcasts
Parish blog, Facebook fanpage, twitter accounts
Evangelize
Go and make disciples – words of Christ
Media is NOT the message
Experience of Church
According to Matt Waner
We need to evangelize the way our audience wants to listen
80% use some form of social media
68% want to connect with church using social media
Most regularly use email and text messaging to communicate – most of these people do not read parish bulletin – most are not registered with parish – most don’t think about parish in between Sundays.
Experience of the Church Pope Benedict XVI, message for the 44th World
Communication Day – May 2010
Priests stand at the threshold of a new era: as new technologies create deeper forms of relationship across greater distances, they are called to respond pastorally by putting the media ever more effectively at the service of the Word. ….
Priests are thus challenged to proclaim the Gospel by employing the latest generation of audiovisual resources (images, videos, animated features, blogs, websites) which, alongside traditional means, can open up broad new vistas for dialogue, evangelization and catechesis.
Parish Website
YOUR WEBSITE MATTERS!
Official Presence
Primary presence of WHO you are. Similar to the sign out front.
UP TO DATE
Collaborative TEAM
Engage target audience
Create a “brand”
Opensourcecatholic.com
Parish Website
Two fold purpose
Visitors EASILY find information
Connect with parishioners
○ Mailing lists
○ Email, phone number, registration information
○ ENGAGE them on facebook or twitter
○ ALL OF THE ABOVE
Parish Website
Seek the guidance of professionals
Really knows about building websites
Spend more money on website than doughnuts
Less than a car
Within 4 seconds – find into
EVERY director of ministries should update their own page
Parish Website
WHY SHOULD SOMEONE VISIT YOUR WEBSITE?
Build the site around that
○ Confession times
○ Mass times
○ On-line parish registration
○ Parish ministry information
○ Tell story of your parish
○ LINK TO THE DIOCESE SITE
Parish Website
Reach people where they are
Early missionaries WENT OUT to the people
Unsubscribe
Every subscription to ministry lists
PRUDENT in use
Parish Website – Reach people
Text messaging
Bulk texting
NEVER late at night
Opt our of messaging for individual users
DON’T give up
Parish Website – Engage People
Engage their hearts FIRST
"If your mission is to be truly effective—if the words you proclaim are to touch hearts, engage people's freedom and change their lives—you must draw them into an encounter with persons and communities who witness to the grace of Christ by their faith and their lives," he said.
Pope Benedict XVI http://www.americancatholic.org/news/report.aspx?id=2682
Parish Website – Engage People
Communication PLAN
Serious budget
Hire someone
Take notice of free services
Leadership within the parish
Catholic websites ○ http://the-american-catholic.com/2009/04/20/googles-top-
25-catholic-websites/
Rate Your Church Website
http://www.ccmag.com/2013_03/ccmag2013_03.pdf
Blog
What is it?
A personal journal published on a the Web consisting of discrete entries or “posts”
Displayed in reverse chronological order – recent appears first
Themed on a single subject
Because of the interaction, part of social networking
Blog
Not only produce content but also build social relations with their readers
Different than newspapers – viewers can comment on what is being written
Blog
Post regularly
Record talks presentations (podcasts – only audio)
Record homilies (video and/or audio)
Viewers can access from home
Church comes home
More than Sunday
Blogs and Community
Fuel true conversation Builds community
Virtual choir (http://www.ted.com/talks/eric_whitacre_a_virtual_choir_2_000_voices_strong.html )
while previous generations of moms gathered for Rosary groups or play dates at catholic school playground, today’s mothers tend to supplement their “real world” friendships with the vibrant communities that have cropped up around the Internet in places like catholicmom.com – builds mutual trust, true dialogue, and lasting friendship
Lisa Hendey
Blogs and Community
Entering cyberspace can be a sign of an authentic search for personal encounters with others, provided that attention is paid to avoiding dangers such as enclosing oneself in a sort of parallel existence, or excessive exposure to the virtual world. In the search for sharing, for “friends”, there is the challenge to be authentic and faithful, and not give in to the illusion of constructing an artificial public profile for oneself
MESSAGE OF HIS HOLINESS POPE BENEDICT XVI
FOR THE 45th WORLD COMMUNICATIONS DAY
Community Beliefs
Contributions of each person are valuable
Share openly and honestly.
Be supportive
Believing that we all have something to contribute - perspectives, talent,
Be grateful for contributions and for participation. for the - just being there
There are those you can help and those you can learn from.
AND Encourage more sharing
Huge part of lives
500 million users (2010) – 70 languages
73% of 12 – 17 years olds have at least one profile
7.5 million kids under 13
Used by businesses, organizations, and governments
Chat
Share photos (100 million every day)
Post videos
Share personal news
30 billion pieces of content monthly
Why use facebook?
Socializing or “hanging out”
Day-to-day news about their friends, acquaintances, relatives, and peer groups
Collaborating
Validation or emotional support
Self-expression and the identity exploration and formation
Why use facebook?
“Informal learning,” or learning outside of formal settings such as school, including learning social norms and social literacy
Learning the technical skills of the digital age,
Why use facebook?
Discovering and exploring interests, both academic and future professional interests
Learning about the world
Civic engagement – participating in causes that are meaningful to them.
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".
Wikipedia
Visit to Twitter
Username
Tweets
Hastags
Following people
Direct messages
Shortened URLS
Podcasts
Digital media consisting of an episodic series of audio files
From "broadcast" and "pod" from the success of the iPod, as podcasts are often listened to on portable media players.
http://catholicboard.com/utspodcast/introduction
Podcasts
www.SQPN.com – Star Quest Production Network
www.CatholicAudio.blogspot.com Sonitus Sanctus
www.CatholiciCast.com Catholic Cast
Three skill sets of . . .
Technology Educational Technology (The study and ethical practice of facilitating
learning and improving performance by
creating, using, and managing appropriate
technological processes and resources)
Digital Discipleship
National Educational Technology Standards (NETS)
Facilitate and inspire Student Learning and
Creativity.
Design and Develop Digital Age Learning
Experiences and Assessments
Model Digital Age Work and Learning
Promote and Model Digital Citizenship
and Responsibility
Engage in Professional Growth and Leadership
http://www.iste.org/docs/pdfs/nets-t-standards.pdf?sfvrsn=2
Three skill sets of . . .
Technology
Information Technology (an industry that uses
computers, networking, software programming, and other equipment
and processes to store, process, retrieve,
transmit, and protect information)
Technology Committees
Communications Technology
Educational Technology
Information Technology
7 Keys to Use Media as Catholic
• Balance
• Attitude
• Dignity
• Truth-filled
• Skillfully Developed
• Experience-based
• Inspiring
7 keys to use Media as a Catholic
Balance: How the Church says it must take into consideration the entire situation or
circumstances, namely, the persons, place, time and other conditions under which communication takes place and which can affect or totally change its propriety” (Inter Mirifica, No. 4).
Media consumers “should exercise self-control. They must not allow themselves to be so beguiled by the charms of the media’s products or by the curiosity that these arouse that they neglect urgent duties or simply waste time” (Communio et Progressio, No. 52).
7 keys to use Media as a Catholic
Attitude
Critical awareness of the message
Why it matters?
○ Message affects us for good and for ill
How to?
○ Research and observation Who makes it
Look for behaviors that are encouraged, discouraged, rewarded, or mocked. Ask, “Does the use prompt Christian behavior?”
7 keys to use Media as a Catholic
Attitude: What the Church Says
“The means of communication ... enrich men’s minds if their character and function is understood. On the other hand, men who do not sufficiently appreciate their importance, may find their liberty diminished” (Communio et Progressio, No. 64).
7 keys to use Media as a Catholic
Dignity of the Human Person Creating and using media that upholds, reflects,
and promotes and defends the dignity of the human person
Why it matters? ○ Media exists to serve human person: To enlighten us about:
- Who we are
- To spread information
- Build human community
- Love more fully
7 keys to use Media as a Catholic
Dignity of the Human Person
How to?
○ Pornography
○ Online communities treat real people like objects
○ When face-to-face ONLY answer cell phone or respond to text messages when necessary
○ Don’t post intimate details about family
○ Use technology to spread gossip
7 keys to use Media as a Catholic
What the Church Says:
The human person and the human community are the end and measure of the use of the media of social communication; communication should be by persons to persons for the integral development of persons” (Ethics in Communication, No. 21).
7 keys to use Media as a Catholic
Truth-filled
What it means?
○ Conform to reality and lead others to reality
Why it matters?
○ Connects with people on level of emotion Truth more compelling
Lies more believable
Pope Paul IV – teachers of faith are the witnesses to faith – how are we using media?
7 keys to use Media as a Catholic
Truth-filled
How to?
○ Use facebook to post links interesting to faith
○ Don’t avoid difficult discussions on-line
○ Never pass another work as your own
○ Exercise same charity with folks on-line as with face to face
7 keys to use Media as a Catholic
What Church says
“Every communication must comply with certain essential requirements and these are sincerity, honesty and truthfulness. Good intentions and a clear conscience do not thereby make a communication sound and reliable. A communication must state the truth” (Communio et Progressio, No. 17).
7 keys to use Media as a Catholic
Inspires
What it means?
○ Can help us in our journey to heaven
○ Pointing us in the right way
○ Inspire us for the good
How to?
○ Avoid media that inspired in the wrong direction
○ Feature on blog or facebook songs that inspire
○ Don’t use media to “kill time”
7 keys to use Media as a Catholic
What Church says
“Today it takes no great stretch of the imagination to envisage the earth as an interconnected globe humming with electronic transmissions — a chattering planet nestled in the provident silence of space. The ethical question is whether this is contributing to authentic human development and helping individuals and peoples to be true to their transcendent destiny” (Ethics in Internet, No. 1).
7 keys to use Media as a Catholic
Skillfully Developed
What it means?
○ The media that Catholics develop should be GOOD – as compared to the secular media
Why it matters?
○ Packing matters Increases credibility and believability as well as hold
attention
How?
○ Do your research – visit websites
7 keys to use Media as a Catholic
What the Church Says:
:“[Catholic communicators] have a duty in conscience to make themselves competent in the art of social communication in order to be effective in their work. ... People today have grown so used to the entertaining style and skillful presentation of communications by the media that they are intolerant of what is obviously inferior in any public presentation” (Communio et Progressio, Nos. 15, 130).
7 keys to use Media as a Catholic
Experienced – based
Related to human experience
○ Rooted in realities of the world
○ Appeals to our senses
How to
○ Embed videos on blog or social networking page
○ Incorporate stories about self and life on blog
○ You have a sense of you
7 keys to use Media as a Catholic
What the Church says: “While he was on earth Christ revealed himself as
the Perfect Communicator. Through his ‘incarnation,’ he utterly identified himself with those who were to receive his communication, and he gave his message not only in words but in the whole manner of his life. He spoke from within, that is to say, from out of the press of his people. He preached the divine message without fear or compromise. He adjusted to his people’s way of talking and to their patterns of thought. And he spoke out of the predicament of their time” (Communio et Progressio, No. 11).
Basic Problem: According to Archbishop Celli
How well is the Church able to communicate and proclaim the Gospel in this digital culture?
Caroline Cerveny, SSJ-TOSF, D. Min.
https://www.facebook.com/c.cerveny
https://twitter.com/ccerveny @ccerveny
http://acyberpilgrim.org
http://catechesis20.org
http://digitalcatechesis.ning.com
Resource: Evangelization in the Digital Age, Sr. Geralyn Schmidt, SCC
