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Transcript of Evan Scheingross - Minimal Chaosminimalchaosweb.com/wp-content/uploads/2017/03/... · OUR AGENDA...

Page 1: Evan Scheingross - Minimal Chaosminimalchaosweb.com/wp-content/uploads/2017/03/... · OUR AGENDA Why most slideshows suck Successful alternatives to slideshows Good (and rare) slideshows
Page 2: Evan Scheingross - Minimal Chaosminimalchaosweb.com/wp-content/uploads/2017/03/... · OUR AGENDA Why most slideshows suck Successful alternatives to slideshows Good (and rare) slideshows
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Evan Scheingross evanwebdesign.com

@evanwebdesign

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HARDER. BETTER. FASTER. STRONGER.

I want your website to be…

EASIER.

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I’VE MADE SOME REALLY BAD SLIDESHOWS

We all have

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OUR AGENDA▸ Why most slideshows suck

▸ Successful alternatives to slideshows

▸ Good (and rare) slideshows

▸ Considerations for when you really need to use a slideshow

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SLIDESHOWS ARE FRUSTRATING TO USE

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SLIDESHOWS CONFUSE VISITORS &

WEAKEN YOUR MESSAGE

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SLIDESHOWS DISTRACT USERS

ENGAGING WITH CONTENT ELSEWHERE ON YOUR

PAGE

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SLIDESHOWS SLOW YOUR WEBSITE

DOWN

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SLIDESHOWS ARE IGNORED

http://www.adamfellowes.com/blog/user-experience/the-rise-of-the-carosuel

“Almost all of the testing I’ve managed has proven content delivered via carousels to be missed by users. Few interact with them.”

Adam Fellowes

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SLIDESHOWS ARE INEFFECTIVE

https://erikrunyon.com/2013/07/carousel-interaction-stats/

“1% clicked a feature. Of those, 89% were the first position. 1% of clicks for the most significant object on the home page?”

Erik Runyon

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SLIDESHOWS ARE LAZY & GENERIC

“Carousels are effective at being able to tell people in Marketing/Senior Management that their latest idea is now on the Home Page.“

Lee Duddell (usability expert)http://ux.stackexchange.com/a/10318, https://www.whatusersdo.com/

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SLIDESHOWS ARE TIME-CONSUMING

TO CREATE

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STATIC TEXT

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STATIC IMAGE & TEXT

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GRID LAYOUT

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CLICK TO PLAY

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NOT ALL SLIDESHOWS ARE BAD

JUST MOST OF THEM

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EXAMPLES OF GOOD SLIDESHOWS

http://soliloquywp.com/ https://www.teachforamerica.org/

http://www.nike.com/us/en_us/

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SLIDESHOW CONSIDERATIONS

▸Do you really need one?

▸Show similar items

▸For the love of God, don’t have it auto-play

▸Make the navigation obvious

▸Only load what you absolutely need

▸Track slideshow metrics to evaluate its effectiveness.

http://bradfrost.com/blog/post/carousels/

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QUESTIONS ?

Evan Scheingross

evanwebdesign.com

@evanwebdesign