Evan Ratliff - Atavist. Where Stories Beging...
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Transcript of Evan Ratliff - Atavist. Where Stories Beging...
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+Publishing Software
Atavist is...a storytelling company
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I. PUBLISHING
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4
QuickTime™ and a decompressor
are needed to see this picture.
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Stories between magazine and book
length, sold individually
The Atavist is...
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Multimedia that’s designed and
integrated in every story
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Going into business with the writer...
1. Flat story fee: not an advance against royalties
2. Split the sales: generally 50-50
3. Share the marketing responsibilities
4. Make money over the life of the story (often including back end-film and TV)
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Telling the story that fits the platform: Text versions for ebook readers...
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Multimedia versions for mobile apps and the Web
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II. SOFTWARE
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Web app Mobile apps EbooksREADERS
CREATORS
The editor takes control of the technology
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Publishing across platforms without reformatting
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The diversity of what constitutes “publishers”
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Rethinking what a digital book can be
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Atavist’s future is...
Professional publishing Individual storytellingProfessional publishing