Evaluative questionnaire
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Evaluative Questionnaire – Magazine, Billboard and Radio Advertisement 1. Do you like the look and layout of all of the magazine pages? Yes No 2. How do you rate the quality of images used with in the magazine and the billboard? (circle: 1-bad 10-good) 1 2 3 4 5 6 7 8 9 10 3. Which image captured your attention the most? Main focal image (front page) Antigua image (front page) Yoga class image (contents page) Boutique image (contents page) Double page spread image Billboard image 4. Did you enjoy reading The White House Yoga Studio article? Yes No Why? ________________________________________________________ _____________________________ 5. Do you like the layout of the contents page and double page spread? Yes No Why? ________________________________________________________ _____________________________ 6. After reading the contents page and double page spread on The White House Yoga Studio, would you continue reading the rest of the magazine? Yes No
Transcript of Evaluative questionnaire
Evaluative Questionnaire – Magazine, Billboard and Radio Advertisement
1. Do you like the look and layout of all of the magazine pages? Yes No
2. How do you rate the quality of images used with in the magazine and the billboard? (circle: 1-bad 10-good)
1 2 3 4 5 6 7 8 9 10
3. Which image captured your attention the most? Main focal image (front page) Antigua image (front page) Yoga class image (contents page) Boutique image (contents page) Double page spread image Billboard image
4. Did you enjoy reading The White House Yoga Studio article? Yes No Why? _____________________________________________________________________________________
5. Do you like the layout of the contents page and double page spread? Yes No Why? _____________________________________________________________________________________
6. After reading the contents page and double page spread on The White House Yoga Studio, would you continue reading the rest of the magazine?
Yes No Why? _____________________________________________________________________________________
7. How would you rate the sound quality of the radio advert? (circle: 1-bad 10-good)
1 2 3 4 5 6 7 8 9 10
8. Do you think that the billboard and radio advert form a successful advertising campaign for the magazine?
Yes No Why? _____________________________________________________________________________________
9. Is the billboard striking enough for you to want to read the magazine? Yes No Why? _____________________________________________________________________________________
10. Is the radio advert successful enough for you to want to read the magazine? Yes No Why? _____________________________________________________________________________________
11. What is the strongest media product out of the magazine, billboard or radio advert? Magazine Billboard Radio Advert Why? _____________________________________________________________________________________
12. Which do you think is the weakest product? Magazine Billboard Radio Advert Why? _____________________________________________________________________________________
13. Is there anything that could make these products better?
14. How would you rate the cohesion of these media products? (circle: 1-bad 10-good)
1 2 3 4 5 6 7 8 9 10
