Evaluation- Themes and packagingWe got into Groups and created our advertising name pubbli.co, this was inspired by the Italian words pubblicita and pubblica which mean advert and public. We could choose to make a new water, chewing gum or cereal bar. We chose to create a healthy cereal bar for young kids.When we started our brainstorming we both wanted to come up with names or theme that would give the connotation of being healthy, the product being fruity and natural. For example tutti-frutti, plummy and uzina (which means plant in Romanian). We finally chose Furusu which means fruit in Japanese and this perfectly because we wanted something natural for our product and its “furusu” is exactly what it says on the on the packet. Furusu is also more exotic because people may not have heard it before and it’s memorable and easy to say if we are targeting a younger audience.

We both researched Tesco’s cereal bars and rice crispy squares. We in cooperated some of their ideas such as bright colours and cartoon characters into our product. Although we didn’t want the content of our product to be like our competitors’ products. Because their products are labelled as cereal bars people have the misconception that they are good for you when in fact they are pact with sugars, E numbers and artificial flavourings. We wanted our product to be healthy snack that contains at least 2 of your 5 a day. So we brainstormed ingredients and flavours that we could put in our product. Most importantly this would appeal to the target audience.

Following this theme we initially wanted a jungle theme and each flavour would have a different character and the background of the jungle would be covered with the fruit that was in that cereal bar. Although the theme was appropriate and we thought would be appealing for the target audience we thought the colours and themes were mainly aimed at boys. So we used what we learnt from our research and the background from our original idea to create our final wrapper designs.

Our original wrapper for our background from our jungle theme ideas.

We used same layout for the name, slogan and flavour but changed the background for each flavour, according to their content.

We used this from the original idea and we drew the fruit characters free hand on paint to make the fruity background into cartoon characters. I then put them in Photoshop to cut the single cartoon fruit onto our blank design, using the quick selection tool. I then kept copying by merging the layers and covering the background.

We used funky writing which may also appeal to an older audience.

Red is Eye catching and the light text on a darker background makes it stand out.

We could have added on the packet that it was part of 2 your 5 a day or more about nutritional value so it would have appealed to the parents.

We could have put the logo on the back of the packaging so it doesn’t take up so much space on the packet.