EVALUATION TASK 1 - WEBSITE

Our Website

For our website we used the genre convention of having a basic layout that is simplified and not too complicated, to give a natural look. For our background image for the homepage of the website, we wanted to combine both elements of our album and our music video of aesthetic and technological with natural. We decided to project an image of a natural sea light which had a technological look to it. It had bright colours to intrigue an audience with an artist edge but contrasting to the basic monochromatic style of the website and fonts. We used black and white bold fonts to contrast to the dream theme to immediately draw attention to the name of the artist. For character positioning we decided to have her not central to go with the genre conventions of being more personal able and relatable to an audience of giving the effect of her being relaxed and not too posy.

Features of our Website

We used the same font that we used on the front page throughout the website so that it is consistent and simple. We continued the monochromatic theme with a hint of colour as well to create interesting pages and draw attention on each page to necessary content. The font is bold and central on all the pages so it is easy to understand each feature page as a whole. The tour dates are easy to scan in date order that then take you directly to an easy way to purchase tickets, therefore making less complication for someone wanting to buy tickets quickly. We had an image on this page from the same photoshoot for the album to link the products together. For the music page we put a link to the music video so that it is easily viewed by consumers straight from the website. The photos page gives a good range of different style images to create an image and fashion sense for the artist that can be easily viewed by a consumer to influence their interest in the artist. The about section uses a similar image to the one we used for the album cover to again link the product but it also gives the artist a peronal relationship with the audience as it gives her the image of being down to earth and reiterating the image of natural relating to Dyer’s Star Theory of being similar to the audience.

Marina and the Diamonds Homepage Comparison

Both my website and this website use a basic monochromatic website design. My website used a colourful bold element to contrast to the monochromatic to draw attention to the boldness and make it look more artistic and interesting. This website has done the same thing by having a sparkly arty theme but hat as the monochromatic element and they have used titles to be boldly coloured. This draw attention immediately to what the artist wants the consumer to look at. Her artist name in not directly in the middle like ours to make it look like there are other things on the website to look at that are more interesting than herself. This links to the organic image of Dyer’s Star Theory that they don’t necessarily want to be the centre of attention and that they are more trying to promote their music.

Marina and the Diamonds Features Comparison

Tour Music Photos Latest News/About Social Media

All feature of Marina and the Diamond’s website are clearly stated at the top of each page like Esme Rose’s Website. The tour dates are displayed in a monochromatic style like ours however hers are shown in a more geometric artistic style. This gives more of an established impression as they are each highlighted which I think gives the impression that each date is important whereas we used a list style. We used an image on this feature of her to make it obvious who the artist is and who they will be seeing this is a convention to make the artist familiar to the audience. The other website hasn’t used this as she is an already established artist. For music feature both website have a large image in the centre of either the music video of album cover which promotes a product of the artist with information on the artist. Both photo sites are a collection of images to promote the artists personal image to create a feeling of individuality to create that indie image to go with the genre. The about and latest news section gives the audience regular updates about the artist so they can get to know them more and be informed about their recent activities to keep updated. By having a social media section it allows the audience to connect to the artist on multiple platforms and keep that informed sense of knowing them as people to relate to Dyer’s star theory f having a personal relation to them as a star.