ZodiacSigns.com Evaluation (SEO To SALES)

Domain Evaluation:

The domain sale price: $950,000/- + (split escrow fees)

Monthly Keyword Searches (Worldwide):

Exact Keyword Searches: 13 Millions+ per month &

Broad Keyword Searches: 100 Millions+ per month.

Source: Google Adword keyword data

(please refer to other pdf attached)

(Any reasonable generic SEO can get this domain exact match domain rank '1' within first year)

Conservative Estimation: In terms of sales:

1. (Good Case Scenario, Minimum expected user traffic: 25M users/month)

[Please note, 25M users are “unique” individual users and not “page views”, which can be very high like 3 to 4

times higher.]

1% conversion ratio among unique users (UV) (250k),

$25 a report, (can be 100% automated)

the profit comes to $6.25 Million/month - $75M/Annual

2. (Average Case Scenario, Minimum expected user traffic: 15M users/month)

1% conversion ratio (150k),

$25 a report, (can be 100% automated)

the profit comes to $3.75 Million/month - $45M/Annual

3. (Worst Case Scenario, Minimum expected user traffic: 5M users/month)

1% conversion ratio,(50k)

$25 a report,

the profit comes to $1.25 Million/month - $15M/Annual

Note:

1. Please note, 25M/15M/5M users traffic are “unique” individual users and not “page views”, which can be

very high.

2. 33% of traffic on a particular keyword goes to the website which is ranked one (An exact match domain).

Source - searchenginewatch.com

3. Please note, upsells and cross-sells are additional revenue, not included in above calculations. Upsells are

constant source of revenue through personalized horoscopes. 4. Among online Total Premium rate services market in U.S., adult sites (porn) account for 25% and its closely followed by astrology services with 23% in U.S.

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Estimation: In terms of per user net worth:

Good scenario: 15M x $50 = $62.5M (1 in 12 retention)

Average Scenario: $31.25Million (1 in 24 retention)

Worst Scenario: $15Million (1 in 50 retention)

Average Case scenario* from above is used for Traffic data.

$50/user (previous astrology sites used as reference includes upsells & cross-sells)

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Estimation: In terms of CPC:

'Zodiac Signs" keyword is most expensive keyword to drive traffic in this niche. Its expensive compared to

similar astrology terms like "Astrology" / "Horoscope" / Individual zodiac signs etc

Source: Google adwords

Incase, you already own an astrology site/app etc, this can be your biggest source of EXPENSIVE traffic FOR

FREE or a new venture in its own right!

For queries,

Contact: hostpole@yahoo.com