4. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?

Anyone who considers themselves to be part of the new underground hip-hop movement that this magazine is dedicated to reporting, anyone who is interested in the sound, look or way of life that surrounds the dark hip-hop scene.

Alternatively this magazine could appeal to an audience of people that don’t know about this movement and want to learn more about it. If anyone is interested in it or is confused as to what it is, this magazine is an informative guide to all the elements of the movement, and how to get involved.

5. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

I attracted my audience by using imagery, colours and fonts of the said movement the magazine is appealing to, so they can recognise similar visual motifs, and know that this particular publication is centred on this movement.

WORD IS BOND WORD IS

BONDWORD IS

BONDWORD IS BOND

I addressed my audience with a certain type of language that I know would suit this movement, whilst being both informative and playful. The language in the magazine is going to be a mix of formal and informal language. The main body of the text will be formal structured detailed writing, with music industry jargon and correct labelling of instruments and mc skills, however some titles, and some sum-up lines at the end of an article will have an informal phrase to keep the reader entertained, such as a friendly conversational type sentence, using hip-hop slang to keep up the theme. An example of this is the magazines name; "Word Is Bond" which was originally a Fiver Percenter phrase, a sub-religion of the Nation of Islam, which many rappers were part of in the early days of hip-hop, so much so that these rappers said phrases like this often in their songs, making them commonplaces phrases of rappers and fans of hip-hop. Some well known rappers in hip-hop that were members of the Nation of Islam were: Nas, Rakim, Big Daddy Kane, Raekwon, Method Man, Ghostface Killah, Ol' Dirty Bastard, A Tribe Called Quest, AfrikaBambaataa, MC Guru of Gang Starr, Busta Rhymes, Mobb Deep, Ras Kass, Brand Nubian, Pete Rock and C.L. Smooth, Large Professor, Talib Kweli… the list goes on and on.