Evaluation Question Advance portfolio

Q1. In what ways does your media product use, develop or challenge

forms and conventions of real media products?

Conventions Used

in my newspaper

Many of todays newspaper companies use the broadsheet layout format for their newspapers hence I decided to keep up with the tradition for my own newspaper so that when compared to actual media products (newspapers) my product gives a sense of realism

English towne was the font which was used as I was inspired by the writing style of the heading of the daily times newspaper. This was the closest similar looking font I found. The use of this font helped me give a attractive and elegant look to my newspaper heading and also cover up the empty space which would have been there if I only used the logo on the left

Newsworthy is very important in any newspaper hence care has been taken to ensure the news is worthwhile reading. For instance the example I have displayed is the heading of my front page . The phrase pride of nation touches the sensitive topic of patriotism. This that this news will be prominent and will be of human interest fulfilling two of the criteria s.

Conventions developed

in my newspaper

I developed in terms of my target audience . General paper today tend to focus more on politics and sports . I tried through my newspaper to target a different target market while catering to the already typical market as well so I included in my paper news regarding for example the field of photography like I included a news of the photography walk that was held in Lahore as the main headline of my second page to emphasis it importance and also the regarding a photography workshop .

This step of targeting smaller segments of the market is related to Chris Anderson long tail theory which we studied in our theory course work which states that with the revolution of the web the niches of a market which can now easily be reached when combined can add up to a total which generates equal or higher profits compared to a mass market.

Conventions challenged

in my newspaper

All the newspaper had logos which were either complete text like the mail or were text with in the logo. I used a different technique in which I placed the name and slogan of my newspaper in my logo and the text “newspaper was spread across the top. This helped to give it a different look from other similar media text and also covered up the empty space on the top of my newspaper. I also tried making the logo look three dimensional so that it looks unique rather than the flat logos of most newspapers.

Ancillary tasks(Poster and Radio

adverts)

Use1) I used a cliffhanger ending giving no details of the paper and the release date so that

customers are curious to know about it. This technique is used by similar poster for the same reason.

2) The poster is kept simple like majority of real poster so that the consumers are not confused by the overload of information

DevelopI used a symbolic sign of an under construction site to give a look that the product is not yet ready but is in the production process. Other poster usually use the coming soon phrase to illustrate the concept.

Challenge I have given a paper curl effect to the side of my poster which is revealing the logo of my paper. This is a unique idea from other actual posters that I have researched on which usually had an advert of a flat surface. By giving the effect my poster has a 3d look to it.

Use Challenge

I used a background jingle like most of the radio adverts.

Many of the adverts either have fast music with fast voice over or a slow music with a slow voice over. I did the opposite by using slow paced voice over backed by a fast beat music

Voice over is used like many adverts in which the product is narrated to the listeners

I tried to create expressions through the speech rather then adding sound effects .

The qualities of my newspaper are mentioned in the advert like mostly every product advert does

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Q2.How effective is the combination of your main product and ancillary texts?

As part of the coursework we were asked to produce a Newspaper front and second page as well as two ancillary tasks. The two ancillary task were created to advertise and promote the newspaper .The combination off all the three demonstrated a marketing campaign for the newspaper. This is very important for newly formed newspaper to have efficient and effective advertising to be able to compete with the existing companies.

The poster is formed to grab the audiences attention persuade them to find out more about the newspaper. The poster includes a slight peek at the newspaper logo to establish a brand recognition but the whole logo is not reveled so that the customers is anxious to know more about the paper.

The radio advert further persuades the listeners to buy the paper stating all the product qualities, the low price, ease of access so that the consumer is attracted towards it

This means that both the ancillary task effectively combine with the newspaper and help promote it to the intended target audience

Bright colors such as yellow and red are used so that audience attention is grabbed

The phrase tells the customer that the approach to buy the paper is easy as it will be available at nearest retail outlets so that they are motivated to buy the newspaper.

Making the logo partially visible will help crate a brand identity for the paper yet as not all of it is shown the consumers will be interested to know more about the paper .

The logo of the newspaper is displayed to show that this poster is related to the Lahorian newspaperHence the combination is effective

The advert starts by putting forward a question to the listeners which is as follow “Have you had enough of the lack of information in your local newspaper” This is used to tell the users that my product will be better than their existing one so that they will want to buy it.

The advert mentions the segments of the newspaper “Business, stock market, crime, drama, entertainment the lahorian newspaper has it all” all these are present in my newspaper hence showing the relation between the main product and this ancillary task

The advert mentions about the facebook page of the newspaper so that customers can get more information regarding it and develop an interest to buy it. This can prove to be an effective marketing of the product

The advert ends with the tagline of the newspapers logo which is “Lahoian newspaper news fully your’s” this is another example of effective combination of the main and ancillary task

The newspaper poster could be uploaded to twitter, facebook. emailed to target audience and can be displayed at presentations hence resulting in an effective marketing of the newspaper

The radio advert can be uploaded to YouTube, vimeo, dailymotion, and sent as an MMS to mobile phones which can promote the newspaper to the target audience at a much wider scale.

Q3. What have you learned from

your audience feedback?

• Feed back Is a vital part of any product as it helps you to understand how your audience reacts to the products what are the flaws and what are the strong points. Feed back can help improve any errors hence giving the product a better chance of success in the market

• It helps you understand what the audience wants so this means that the final product will be more targeted towards the wants of the intended audience.

• Wastage of time and money is avoided for example if a test market is developed and feedback is gained from it then the final production of the product will be more free from errors resulting in an effective final product.

• I used Facebook as my first source of feed back from the audience. I mainly received positive reviews although some suggested to improvements that could be made for example

With the suggestion I reformatted some of the text to make the final product better

I made minor changes to the layout but felt that it was not really in need of a change

I realized that this was an error in one of the article of my newspaper and corrected it

Other than the suggestions I also received complements from which I learned that people actually like my work and feel a sense of realism to it

My second source was a recorded message from the target audience in which they expressed what they think about my newspaper. This was a good method to learn about my mistakes and strong points as I could see the visual facial expressions of the audience this helps clear any confusion that text may create as no expressions are shown.

Different audiences can understand a media message but can have different responses to it. Some people believe and accept the message, others reject it using knowledge from their own experience or can use processes of logic or other rationales to criticize what is being said. As quoted by the theory of Miller and Philo, 2001.

According to this theory I can conclude that my audience is an active audience which have a say in what they like or dislike about the product. They depict the contents in a different manner to one another and hence have different opinions.

Audiences offer resistance against existing meanings by creating their own meanings Media is a “cultural battlefield” of resistance, incorporation, hegemony, and oppression Van Bauwel, 2006

Q4. How did you use media technologies in the construction and research, planning and evaluation stages?

Research and planning For my research I used Google to search for helpful sites that improved my understanding of newspaper and poster forms and conventions and how i can apply them to my paper and poster in terms of layout etc .YouTube was used to view different radio adverts of products to get an idea of how to make the advert. Also I searched for video's on steps to make a radio advert

Construction 1) These were all the technologies I had used in the construction stage. 2) The Nikon d800 camera was used to capture the photos for the newspaper articles 3) Adobe photo shop was used to construct the newspaper and the poster4) The radio advert was recorded using the microphone and the camera5) The logo for the newspaper was made using logo design studio pro6)The radio advert was made using movie maker7) Finally all the software's were run on the hp envy laptop running windows 8

EvaluationFor evaluation I used the following technologies1) Power point and word to make presentation of the evaluation question2) Blogger to view different blogs for reference and also upload my work to3) Slide share to upload the presentation which could then be put on blogger

Technological convergence

Technological convergence means that one device could now be used for many different purposes than its one sole purpose for example I was able to search for contents on my mobile while I worked on making the presentations and project on my laptop. Henry Jenkins says that media convergence is an on going process according to various media technologies and audiences this is a theory that we studied in our course work