Evaluation Question One.
-
Upload
jade-clarke -
Category
Entertainment & Humor
-
view
116 -
download
0
Transcript of Evaluation Question One.
EVALUATION QUESTION ONE.
In what ways does your media product use, develop or challenge
forms and conventions of real media products?
WHAT ARE CONVENTIONS?
Conventions are the techniques that we use to create meaning of an idea. We
have to consider how we use the equipment and technology in order to
structure this meaning, through elements such as camera shots and editing
techniques. For example, we use close ups to capture a persons facial
expression. We also have to consider how we make these meaning more
obvious through elements such as costume and lighting (mise-en-scene)
Conventions are used to make specific genres to become obvious to an
audience, as they become familiar to how these conventions are used. For
example, within alternative rock videos, the artist and/or actors tend to wear
darker clothes and the shots used are usually hand held when promoting the
artist.
WHAT ARE THE CONVENTIONS OF A MUSIC VIDEO?
The conventions seen in most music videos are-
To promote/show the artist- In most music videos, we see cut aways to the artist throughout to promote
the artist. This is mainly seen through the performance element of a video.
Narrative or concept- In many music videos we see some form of a concept of narrative throughout,
telling us a story which usually matches the concept of the lyrics of the song.
Editing- The editing in all music videos reflect the mood and pace of the song. Compared to a normal
video, music videos use more transitions and varied, but shorter cuts. The pace of the song matches the
pace of the editing.
Camera shots and movements- There tends to be a larger variety of shots used in a music video, as well
as camera angles and movements. More tracking, point of view and panning shots are used throughout
and the 180 degrees rule is usually is broken.
Positive representation- The artist is always shown through positive representation, no matter what
concept the video has. They are always seen as attractive and are promoted well.
Performance- Within most videos made, we see some form of performance whether there is a full band
present or the artist is miming the lyrics on camera.
Themes- All videos tend to have a running theme throughout which links the song to the concept of the
video, album and artist.
W H AT A R E T H E G E N E R I C C O N V E N T I O N S O F A N A LT E R N AT I V E R O C K M U S I C V I D E O ?
The generic conventions seen in most Alternative Rock videos are-
Character- This genre tends to show the artist as attractive. Within the narrative this is the same. Make up
and darker, more unique clothing is warn.
Iconography- In this genre, the iconography shows signs such as low key lighting, when the pace of the
song is slower. Colours are used to signify meanings such as red for danger.
Narrative- Linear narratives are used with cut aways to a performance throughout. There is usually a story
line present.
Themes- The themes present tend to be love, breakups or against religion and norms of society.
Sound- The only sound hear is usually the song itself, however, some videos have diegetic dialogue at the
beginning, end or half way through the song.
Editing- Depending on the pace of the song, depends on the speed of the editing transitions. The only
transitions used are fades and straight cuts, to concentrate on the concept of the video rather than how it
looks.
Lighting- In upbeat videos, the light tends to be high or natural key light. However in slower songs, the
lighting tends to be darker to reflect the feel of the song and lyrics.
CONTINUED
Camera- There are varied angles, close ups, tracking shots and point of view shots that are used in
this genre.
Costume- The artists and actors usually have tattoos, piercings, dark, dyed hair and wear dark
clothes, such as skinny jeans, band t-shirts and trainers/high tops. The females shown usually cover
up themselves, unlike girls shown in mainstream videos.
Actors- The artist and actors within the narrative tend to be young and attractive. Very occasionally,
if there is a separate narrative the main singer is seen within the narrative, as well as the
performance.
Make-up- The make-up worn is usually by the females, which is dark around the eyes, quite natural
otherwise. Occasionally, males are seen wearing eyeliner.
Props- The main props used in this genre are instruments during the performance.
Setting- The performance is usually set up on a staged area, where as the narrative shows settings
of outside, summer situations if the song is upbeat, but if the concept if more upsetting, darker
rooms and outside areas are used.
W H A T C O N V E N T I O N S ( A N D G E N E R I C ) O F A LT E R N A T I V E R O C K M U S I C V I D E O S D I D Y O U U S E ,
D E V E L O P A N D C H A L L E N G E ?
When creating my video, I
promoted my artist through
the use of a performance, by
using a full band and
instruments. I used this
convention as it was, I feel the
best way to promote my artist.
For example, All Time Low’s
Time Bomb.
My video-
However, I feel that I developed this through my narrative, which also positively represented my main singer as he was made to look like the ‘hero’ by ‘saving’ the girl from her father. For example, Evanescence Bring Me To Life.My Video-
Within my narrative, I feel that have developed this convention by not making a clear connection to the lyrics and video, relating the story to the theory of girls unable to commit in a relationship, if they had a bad one with their father. However, I have followed this convention by making the narrative linear. For example, When September Ends by Green Day.My Video-
The camera techniques I have used are following the conventions by using a wider variety of angles and hand held shots, especially during the performance. Within the narrative, I have used shaken, hand held shots to create a point of view from each character during the argument scene. For example Avenged Sevenfold’s Nightmare.My Video-
I think I have developed the convention of editing by following some of the pacing of the music, but also changing this with the use of longer and slow motion clips. This is similar to Green Days 21 guns. http://www.youtube.com/watch?v=r00ikilDxW4
All Time Low, Time Bomb-Green Day, When September Ends-
Evanescence, Bring Me To Life-
Avenged Sevenfold, Nightmare-
CONTINUEDThe female character/actor
shown in my video is young
and attractive, fitting the
generic convention of an
alternative rock video. Alike
most music videos with a
narrative of this genre, is
character is the protagonist
and the only female present
in the narrative. For example
You Me At Six’s Underdog.
My Video-
Within the performance, I have developed the convention of bands by having a female drummer. Usually we would see all males in a band, or one single female as the main singer, mainly to attract a wider audience. For Example Paramore’s Misery Business.My Video-
You Me At Six, Underdog-
Paramore, Misery Business-
The conventions of lighting are followed within my piece, however I developed this by changing the lighting due to the events of the narrative rather than reflecting the pace and feel of the song. This is similar to Welcome To The Black Parade by My Chemical Romance. My Video-
My Chemical Romance, Welcome To The Black Parade-
The costumes used fit the convention of alternative rock with the use of band t-shirts, dark jeans and dark makeup. Both the male and female characters are using these costumes also creating an ‘outcast’ theme compared to the ‘normal’ costume her father is wearing. These costumes are also seen in videos such as Ever Enough by A Rocket To The Moon.My Video-
A Rocket To The Moon, Ever Enough-
CONTINUEDThe male character is seen as the main singers as well as the ‘hero’ within the narrative. By developing the convention of not seeing the band members in the narrative, the main singer is used as the second protagonist, who is in a relationship with the girl. This is similar to the video for Fall Out Boy’s Dance, Dance.My Video-
Fall Out Boy, Dance, Dance-
The only make up warn was by the female protagonist, which was natural apart from around the eyes, which is heavy with eyeliner making the eyes seem darker. This is following the conventions of an alternative rock video as the males are made to seem naturally attractive, where as the females where make up, which its colours fit the genre. A video which also fits these conventions is My Immortal by Evanescence. My Video- Evanescence, My Immortal-
The props used within my video fit the convention of this genre by using instruments such as drums and guitars. I also used items such as long boards and ‘Monster’ energy drink, which are likes to the target audience of alternative rock, allowing them to make relations to the video. An example that does this is Fat Lip by Sum 41 as skateboards and instruments are used frequently. My Video-
The performance with in my video was set on a staged area, typical to alternative rock videos, to make the audience feel as if they are seeing them ‘live’. The setting of the narration however varies depending on the mood and events within the narrative. The beginning of the video is filmed in picturesque settings such as a field, where it is bright and sunny. However, the argument is filmed in a house, which is dark. This shows the comparison of feelings from each character within the scene changes. Alien Ant Farm’s Smooth Criminal is a good example as it uses a staged area and is set in bright, outside locations reflecting the beat and feel of the song. My Video-
Alien Ant Farm, Smooth Criminal-
Sum 41, Fat Lip-
WHAT ARE THE CONVENTIONS OF A
DIGIPAK?
There are overall conventions on a digipak that are usually followed. This is because they are seen on many album
cases. The front of a digipak needs to include-
Name of the artist
Name of the album
Image of the artist
Or
Image that suites the genre/artist/concept
Parental advisory (if necessary)
The conventions for the back of a digipak are-
Track listing
Barcode
Image that suites the genre/concept/album
Or (if wanting to include, but needs to relate to the front of the digipak)
Image of the artist
Copyright information
Record labels
Producers and distributors
CONTINUED
The spine of a digipak needs to include-
Name of the artist
Name of the album
Record labels
The conventions of inside a digipak are-
Images of the artist
Lyrics
Song credits
Messages from the artist
Producers and distributors
Copyright information
Record labels
Websites
WHAT ARE THE GENERIC CONVENTIONS OF AN ALTERNATIVE
ROCK DIGIPAK?
Digipaks from the Alternative Rock genre are
individual and unique through the use of bright
colours or darker, contrasting colours (depending on
the theme of the album) and the album art which
suited the genre, concept of the album and/or artist.
Alternative Rock digipaks follow the normal
conventions with the artist and album name,
copyrights and track listing, however convey images
and text styles compared to other genres.
W H AT C O N V E N T I O N S ( A N D G E N E R I C ) O F A LT E R N AT I V E R O C K D I G I PA K S D I D Y O U U S E , D E V E L O P A N D C H A L L E N G E ?
Within my final digipak, I decided to combine the idea of a music sheet a drawing of a girl, listening to music. I also decided to use the text styles of Arial and SWScrpc for the title of the album and artist. By following the conventions of the genre and using album artwork instead of an image of the artist it allows the viewer to see the message behind the song, creating brand identity without using the artists face. I have followed the average conventions of digipaks by showing the name of the artist and album. I have also followed the conventions for inside and the back, including conventions such as track listing, copyright information and lyrics.
WHAT ARE THE CONVENTIONS OF A MAGAZINE ADVERT?
The conventions of a magazine advert, a lot like a digipak
are-
Name of the artist
Name of the album
Image of the album artwork
Release dates
Brand identity
Record label
W H AT A R E T H E G E N E R I C C O N V E N T I O N S O F A N A LT E R N AT I V E R O C K M A G A Z I N E A D V E R T ?
Most alternative rock magazine adverts are highly similar
to its digipak in a way in which it includes conventions such
as the name of the artist and album. It also usually uses the
same album artwork, font styles and colour schemes as the
digipak, creating brand identity. Alternative rock magazine
adverts also include information on where to purchase the
album and social media websites for the target audience,
usually to advertise tours and other merchandising.
W H AT C O N V E N T I O N S ( A N D G E N E R I C ) O F A M A G A Z I N E A D V E R T D I D Y O U F O L L O W,
D E V E L O P A N D C H A L L E N G E ?
Within my magazine advert i used the same album artwork, font
styles and colour scheme as my digipak, creating a clear brand
identity, linking the two products together. I have also followed
the usual convention of showing a release date and record label.
I have developed the usual conventions, yet followed the generic
conventions of an alternative rock magazine advert by including
where you can purchase the album online and the website for
the artist, creating ways to link my target audience to the
artist.