In what ways does your media product use, develop or

challenge forms and conventions of real media products?

As we have already shown in a few of the posts on the blog. Me and Jess worked together in researching into other music videos. We picked many ideas of what we thought looked

good and things we thought that we could try and use in our own video and make our own. One of the main videos which we took lots of inspiration from was Beyonce - Countdown.

http://www.youtube.com/watch?v=2XY3AvVgDns

As you can see from this clip she uses a lot of short quick cuts as this of course suits the rhythm of the song. Another thing we both noticed was that she also has a lot of split

screens. She splits the screen not only in half but in quarters and many other ways, various times. We also liked her idea of changing the colour of the background in a few

shots all put together. Although Beyonce of course has a much larger budget and access to technology than to what we have we played around a lot on the programme we used to

edit (Premiere) and had a look at what was the best we could do. The three thing mentioned that Beyonce does, we tried to do ourselves and recreate it and put it into our

own video. Below are some pictures of what Beyonce's version of the editing is like, compared to our own.

As you can see from this clip she uses a lot of short quick cuts as this of course suits the rhythm of the song. Another thing we both noticed was that she also has a lot of split

screens. She splits the screen not only in half but in quarters and many other ways, various times. We also liked her idea of changing the colour of the background in a few

shots all put together. Although Beyonce of course has a much larger budget and access to technology than to what we have we played around a lot on the programme we used to

edit (Premiere) and had a look at what was the best we could do. The three thing mentioned that Beyonce does, we tried to do ourselves and recreate it and put it into our

own video. Below are some pictures of what Beyonce's version of the editing is like, compared to our own.

Beyonce’s split screens Our own version of split screens

When doing research another thing which we came across which looked quite effective was in Call My Name - Cheryl Cole. In part of this video a graffitied wall is the

background. It's quite a contrast compared to the type of girl she is which I think is quite good and makes it more effective. So this is where we got the idea of doing that from in

our own video.

Cheryl Cole Our own

http://www.youtube.com/watch?v=IYT6rbxNn30

Another artist who also did something similar to Cheryl Cole is Azaelia Banks.She has also used the idea of being in front of a brick wall just her with nothing else. So this is where we got our inspiration of doing the same thing. She has quite a few close up shots which is what we also did, showing clearly the facial expressions of

the artist.

Another thing we took ideas from was the

picture on the left. Up close of her lips looked

very good. This is why we have used is in the

corners of some of the videos.

Going back to using the example of Countdown – Beyonce, and looking at the editing side of it, another thing which we have also used in our video is the idea of flashing colours. We

thought it looks very effective and really fits in well with the rhythm of the music, which in our case the part where we put it in is also quite upbeat and suits the tone of the song.

Moving onto the digipak, which is the album cover, the back cover and the inside content, we also did some research into other artists albums so we new what kind of things we

needed to have featured and what looked good and would fit in with the style we are trying to portray.

Below is our whole digipak put together. The top left hand picture is the album cover, the bottom right is the back page where you will see the track list feature, and the rest are

pictures, a note from the artist, and then a place where the CD would be.

Digipak

Album Cover

Our album cover is on the left. We captured one image of our artists lips and then edited it four different ways to

change the colour slightly, keep the reds and greys as our main colours to fit in with the theme of the digipak and the website house style and placed them in four squares. We

saw that Little Mix had done this, had four boxes with each other their faces in as the front cover so we thought that

this style looked effective and so we decided this would be appropriate for our artist. Obviously the name of the artist features on the front cover to they know who’s album they

are buying, and then right in the centre of the page the album title, which in this case is Faded. We thought that

this title fitted in well with the song that we thought up as they all relate to relationships and love.

Back Page

We took inspiration from the artist Adele who our song is a remix of. We have taken her idea of having a close up shot of the artist on one side of the screen and the

track list on the other side. Then of course a barcode for the shops use in the bottom corner.

The layout we chose to use we found was quite common when research different music magazines. They all seemed to have a picture of the artist to one side and the

track list on the other, none of them had a lot else on there, especially the ones which were for artists of our same genre.

Website

On the left is our artists website. Rita Ora was the main artist who’s website we looked at and we agreed that we liked her page the best. Looking at it it’s very simple but

looked very effective at the same time. She uses three main colours, her main picture, and then links to her different pages.

We have tried to create a similar thing. We have the main picture of the artist as the pages focus, with other little bits featured around the edges. In the left corner you can

see that there is a link to her latest tweets that she has done, then in the top right hand corner the links to her Facebook, Twitter and YouTube page.

The font we chose to write ‘Fading Away’ in we feel fits in well with the style of artist she is. It is a girly writing, and matches the fonts in the digipak so we have shown

consistency.