EVALUATION QUESTION 3-WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?CHANEL LIVESEY-PARSONS

• Our documentary is based on the ideal body image for men & how they are affected by it.• After the construction of our three products was completed, we created a

questionnaire for both our primary and secondary audiences. We did this by creating a Word document with questions in relation to the documentary, magazine DPS & the radio advert. We gave this out to 10 people from our primary target audience, who were college students aged 16-18. We had a 6:4 ratio with more males than females which supported the topic of our documentary. • As well as this, we asked these same questions to our secondary audience, which

consisted of our parents, & we recorded their responses in order to analyse them.• We did not experience any issues with this part of the evaluation, however the

only issue I experienced was the video editing software not working in order for me to edit this response together.

PRIMARY AUDIENCE RESPONSES:• Firstly, we gathered our primary audience (as stated before) and recorded their

responses as well. We showed them all three of our final products, and asked them more detailed questions after they had seen them & gathered their own opinions. • With the documentary, the responses we got were very similar which is very

good because it shows that we have created products that appeal to our chosen target audience. • 100% of people giving us the feedback said that the documentary introduction

was the right length, and left them wanting to watch the rest of the documentary. • Linking to this, 6 out of 7 said that they were interested with this introduction.• We had put in a lot of effort to get the introduction right, and after gathering all of

the feedback, I am glad to see that our target audience would want to watch more as this shows that we have included the right information and language used throughout.

• Moving on to the music used throughout the documentary, 100% said that they liked the music and it was upbeat & matched the style of the documentary. • After listening to it, 4 out of 6 people said that

the volume levels were just right and there was no need to adjust them further. However, 1 person said that it was too loud in areas, and one said that it was too quiet in other places. • This feedback tells me that there could’ve

been improvements in particular areas of the documentary, however, overall it was much more successful than we had predicted.

1

4

1

Music

Too LoudJust RightToo Quiet

• Linking to the overall topic of the documentary, 100% of our primary audience found the topic interesting, and the majority of this audience thought the purpose of it was to investigate. • This result gathered matches our documentary plan, as our initial aim was to

investigate this topic and inform both of our audiences. This shows me that this feedback was very beneficial as it told me that the topic we had chose appealed to our primary target audience, and that we had successfully created the main product based on this.• However, on another note, 6 out of 8 felt that the

student vox pops were interesting and help them gain a much better insight into their own opinions and thoughts on the discuss topic and questions. The 2 people that didn’t find this part of the documentary interesting said that they felt the students weren't bothered with the answers that they gave and didn’t want to co-operate with the presenters.

Vox Pops

0 1 2 3 4 5 6 7

2

6

Interesting Not interesting

• Moving on to the first of our ancillary products, our audience felt that the magazine DPS was well-branded and there was a clear link between the 2 products. The most common reason are their answer was due to the use of the same title in each product. We did this so that it would be easy for our audiences to recognise the link.• As well as this, 100% told us that the pictures used on the

double-page spread worked well with the topic being discussed. In particular, one of our male audience members felt that the 3 drama students on the page helped him relate more to the article and made him want to continue watching the documentary to find our their full opinions on the subject.

• After showing them the radio advert, all of our audience thought that there was a much better quality of sound upon listening to it. Hearing this feedback from our primary audience was very beneficial as it gave us an insight as to how loud the documentary should’ve been and how we could improve it in future. • 7 out of 8 said that the voice-overs used had an enthusiastic tone

of voice, and it made them want to tune into BBC Three when the documentary premieres. • Overall, I feel that this feedback gave us an insight into which of

our 3 products was more successful, and all of the areas of improvements that could be made.

SECONDARY AUDIENCE RESPONSES:• Upon gathering the feedback from our secondary audiences,

which was made up of parents and teachers, the feedback given was very similar to the primary audience feedback. • This shows me that our 3 products appeal to both of our

target audiences, and our aims for each product were completed successfully in order to produce media texts which appeal to a wide range of audiences, some of whom are a cross-section of society. • We gave them the same questionnaire, but verbally and

recorded their responses to each of the questions.

• Upon analysing these responses, 100% of our secondary audience felt that the sound quality of the documentary could’ve been improved as it was difficult to hear elements within the introduction. One piece of criticism in particular was that one person said the sound levels could have been more impactful throughout the documentary.• Linking to sound, one of our audience said that the music used was well-

balanced throughout and there was a clear use of different volume levels so it was reduced when someone was talking.• In contrast to the primary audience feedback, our secondary audience felt that

the student vox pops were boring and the length of that part should have been reduced because they were clearly not bothered with the filming and the responses that they gave.• Overall, they felt that the topic we had chose was very interesting and

informative and that they clearly understood the topic and the information being discussed.

• With reference to the magazine DPS, the overall opinions were that it was a “quirky and modern” up-to-date piece of text. It got the point across to the audience and the written text within the article left them wanting to watch the rest of the documentary to find out more.• In addition to this, they all saw the link between each of the three

products and the elements that linked them together. One area that they noticed was the colour scheme used, and how it was blue. We wanted to see if any of our audiences noticed this, and by doing so, it helped them to see an even bigger link than they had though of.• In regards to the pictures, they felt that there was a good variety to

look at, and the link with the drama students was well thought of and overall, they worked well with the written text of the article.

• The final ancillary product was our 60-second radio advert and our secondary audience listened to this and provided us with some insightful feedback. • The sound quality levels were much better and this was agreed upon

by all of our recorded secondary audience. The consistency of sound helped them to gain a much better feel for the overall quality of work produced, and one person said that the advert appealed to them & they wanted to watch the documentary fully after listening to the advert. • This was because of the upbeat backing track and the enthusiastic

tone of voice used.• As well as this, they liked the link with the documentary, created by

the inserted quotes from the drama student interviews.

• After completing all of our audience feedback, it was clear that our 2 audiences had different viewpoints on each of the three products. • Linking to Stuart Hall’s Reception Theory, it was clear that our primary audience

had a preferred reading, unlike our secondary audience who had a negotiated reading.• To me, this shows that our documentary’s main target audience was the college

students aged 16-18. This piece of information fits with our initial plans for the main product and we had wanted to gain these 2 readings from our audience.• An area for improvement that I have noticed from conducting this research, it

that I should have focused more on gatekeeping and mediation throughout all of the documentary. There were areas that I hadn’t focused on as much as others, and I feel that this is one of the reasons why the primary and secondary audience ‘readings’ were not the same as each other.

WHAT HAVE I LEARNT FROM MY AUDIENCE FEEDBACK OVERALL?• One thing in particular that I noticed was that the student interviews were not

as appealing as other elements of the documentary. This is an area that I would focus on more if I was making another documentary.• Sound was another area that could’ve been improved, however I understand

the issues that we had and this was not an issues when it came to the radio advert.• Overall, I feel that this feedback is very useful to me, and it is important to

consider when making another project similar to this. In regards to the methods I used to obtain this feedback, I would personally say that they were accurate enough for me to judge and I would continue to use these methods in future, because the results I received were basic enough for me to analyse and clear to other audiences to see.