EVALUATION QUESTION 3: WHAT KIND OF INSTITUTION MIGHT HAVE DISTRIBUTED

YOUR MEDIA PRODUCT AND WHY?

DISTRIBUTORS: WARP FILMS• Warp Films would have been the distributors for our production. They are

well known for distributing social realism films such as ‘This Is England’, and are strongly associated with Shane Meadows, renowned for making social realism films. They are an British, independent and horizontally integrated company based in London and Sheffield. Using them would therefore be a convention of our social realism/drama genre.

• Practicality-wise they would also be a suitable company to use, due to the fact that they are based in England. Furthermore, the fact that they are independent suggests distribution of our product may be fairly cheap and as 4 independent producers, we do not have a high budget in terms of marketing and distributing.

PRODUCTION COMPANY: FILM 4 PRODUCTIONS

• To maintain the British and independent companies we worked alongside, we thought Film 4 would be an appropriate and high quality company to work in conjunction with. Like Warp Films, they have impressive experience in the social realism/drama genre and have proved successful at it in the past.

• Another feature of Film 4 Productions that encouraged us to use them is the fact that they have in fact previously worked alongside Warp Films. This synergy has proved successful in multiple films such as ‘Berbian Sound Studio’, ‘Bunny and the Bull’, ‘Donkey Punch’, ‘Four Lions’ and many more, all films proving a success, particularly ‘Four Lions’, on its opening weekend generating the highest site average of all the new releases, £5,292, making a total of £609,000.

• This reinforced our assurance that the two companies would work well together.

“CANDY STRIPPED” RELEASE PATTERN• Similarly to many independently made social realism films, as a result of our low budget,

we will rely heavily on the impact of the below-the-line marketing technique of social media to help market our production. The Facebook page for our production will hopefully attract a number of members of our audience as well as the use of Web 2.0, causing word of mouth. On this Facebook page, we will blog information regarding the time and location of screenings around the UK. However, the production will not be shown in the majority of the cinemas throughout the UK, thus we are dependant, again, on word of mouth. This is due to the fact that the more people who hear about it will go and see it, meaning sales from the cinema will increase, therefore more cinemas will want to screen the production due to its increasing popularity.

• Our target market of A-B income bracket would not be attracted by marketing techniques such as the creation of a hyper-diegetic world, due to their age and high level of sophistication. This bodes well for us as a production team, as it allows us to focus on marketing and promotion such as promotion posters and creating trailers, highlighting the ideologies and conventions (both met and not met), which will attract our audience to a much greater effect.