Evaluation Question 3: What have you learned from your

audience feedback?

• Audience feedback is vital in the developing, and production of our media texts. They outline the positives, in other words, things your should keep and the improvements, things that could be made better.

• In the production of our digipak, website and music video, we were given feedback in many stages to ensure that we were meeting the criteria.

First Draft of Digipak designs

On the left is the first draft of Swaid Khan’s digipak. Ed Sheeran was used instead of our original artist because we didn’t have pictures of the artist at the time.

Feedback of First Draft of DigipakAfter the first draft of the digipak was made, it was presented to the class in order to collect feedback for the final Digipak design. Everyone in the class gave both positive and negative feedback which gave Swaid an insight into what he should keep in the digipak, and what he should change:

+ Good awareness of layout and page design+ Good framing and use of colour+ Good flow+ Very creative

- A bit too much going on- Good images in hand drawn design, could do with some colour- Reduce things going on at the front

What did we learn from this audience feedback?

From this piece of audience feedback, we learnt that too much content can have a negative effect. In the first draft, their were many effects which were packed onto the digipak. For example their was orange filters, altered brightness and contrast, piano notes going across the screen etc.

This made the class feel like their was too much going on and that it should be toned down. Although we did get some negative feedback, we did get a lot ofpositive feedback. Their was good use, good flow and was very creative.

Final Digipak

After the feedback was received and with careful consideration, the final digipak was finished. The final feedback was very successful as we didn’t get any negative feedback.

Swaid replaced Ed Sheeran with Krishan, our actual artist. Swaid also toned down the editing by reducing the brightness and contrast which makes the images more visible.

+ Professional font+ Very creative+ There is a consistent look with the use of colour and filter you have used+ Overall looks very professional+ Artist is used in the digipak

Website Design

The website design was very important because it takes religious representation onto the internet. For this reason, we had to ensure that the website design met the correct criteria. We sent Mohan’s website design to various people in order to collect feedback. Surprisingly, We did not get any negative feedback as they all thought that the design, content and religious representation was very good.

What did we learn from the audience feedback

As we didn’t get any negative feedback, we did not have to make any changes to our website design. Below is the positive feedback that was acquired:

+Nice colours+Looks very simple and easy to get around+By looking at it I can see straight away that it is a Christian artists web page.

Music Video

In order to gain a good range of feedback, everyone in our group made their own draft music video.