AS media evaluationQuestion 3

What kind of media institution might distribute your product and why?

• There are currently a lot of mainstream and well known institutions that distribute thriller films, some being: Universal, Lionsgate and Summit.

• Universal : Drag me to hell, The Unborn, The Strangers

• Lionsgate : American Psycho, The Day After Tomorrow

• Summit : Hurt locker, Sorority row

Working Title Films

• All 3 mentioned institutions are among the most notorious for distributing thrillers which in a sense would make all 3 of them applicable to distribute our film.

• Working Title films would also be ideal, it is a subsidiary institution of Universal and is the oldest movie studio still in use, if we used this institution to distribute, we would be using an institution that has a lot of experience in the film industry and distributing films of a variety of genres and types.

Paramount Pictures

• During my research I discovered Paramount Pictures was the second oldest movie studio still in use which, like Working Title, would provide us with a studio that has a lot of experience in distributing films. They would know how to grab people’s attention through adverts, blogs, magazines etc. to make people see the film and talk about it with their friends/family etc.

• Paramount Pictures however only distributes big budget American films which does not fit our criteria, so we would use Working Title Films.

Advertising

• Another thing we could do to distribute our film is to advertise on free user content sites such as Youtube and Vimeo which would allow the public to easily access our trailer and advertising campaigns.

• Another idea would be to use social network sites such as Facebook, Twitter and even Instagram to publicise our film.