Evaluation Question 3What have you learned from

your audience feedback?

Naresa Azemi

I always took audience feedback into consideration, as it is one of the main things you need to find out before releasing a product. Without audience feedback you wouldn’t know what the strong and weak points of your product are. I have found that audience feedback has helped my film publicity campaign very much. Slight changes have been added to our three products a little bit due to what our target audience have said about it.

To help assess the effectiveness of our production work, I gathered some audience feedback to help me improve my evaluation as a publicity campaign. I began by posting the trailer, magazine front cover and poster on Facebook, a social networking site which my target audience is involved with.

Through this it enables people to leave comments about what they think of the publicity campaign and what is more effective. Although this enables me to get a limited amount of information I also took into account other audience feedback from the previous research and planning: Links back to blog to see graphs and audience feedback evidence:

•http://naresaazemi.blogspot.com/2010/11/audience-feedback-questionnaires.html

•http://naresaazemi.blogspot.com/2010/11/audience-feedback-graphs.html

From all the pieces of audience feedback it is clear to me that we have successfully created a three great main products for our film publicity campaign Our audience have been able to clearly recognise them as part of the same franchise and they felt that they all represented the horror genre very well.. Many said the trailer really connected with the characters and they themselves connected with the children in the trailer and sympathised with them.

Despite the positive audience feedback there is one minor problem. To improve the trailer I will need to get views of anonymous members of the public however, I do not think it is necessary as I am confident our trailer fully serves its purpose as a marketing campaign.