H O W E F F E C T I V E I S T H E C O M B I N AT I O N O F Y O U R M A I N P R O D U C T A N D A N C I L L A R Y TA S K ?

E VA L U A T I O N Q U E S T I O N 2

W H AT A R E T H E VA L U E S O F Y O U R A R T I S T ?

• The artist is a proud and dedicated feminist who strongly believes in the equality of women’s rights.

• She loves cutting edge fashion which is bold and creates statements.

• Her racing red hair and piercing blue eyes cause my artist to not only look alternative but embrace alternative/niche values.

• The artist has deep emotions which causes her to be very emotional.

H O W D O T H E D I G I PA K , P R O M O P O S T E R A N D M U S I C V I D E O L I N K T O G E T H E R ? The digipak, promo poster and music video link together in many ways and that is as a result of wanting the audience to easily identify Paige Gladstone and her brand.

The pictures used in the digipak and promo poster are the same, as I have taken the same image on the back of the digipak and used it on my promo cover; although I did change the colour.

The digipak and promo poster are similar in that the same colour scheme ‘black and red’ are used which helps to create a link between the two.

C O N T.

Moreover in the digipak, the artist is pictured leaning on a brick wall and in the music video she is shown reflecting and singing with the brick wall as a back ground. In addition within the music video a lot of the shots of paige, were shot in my school drama room.

The room was extremely dark and we used professional theatre lights to shine on Paige which not only reflected the colour black used in the digipak and promo poster but the gloomy front image used on the digipak.

To what extent are you creating a marketing synergy.

A marketing synergy is being created in many ways:

Firstly, the similar colour schemes used on both the digipak and promo poster allow for easier marketing as the products are similar. As a result of the similarities it would allow for easier promotion.

In addition the similar back ground used in the music video and the colour schemes used in the music video helps to illustrate the the similarities.