How effective is the combination of your main

product and ancillary texts?

Our task

Our task that we were given at the start of the year was to make a music video for an already existing song. Alongside this we had to make a digipak for an album by the artist that we had to make up and a magazine advert, advertising the digipak.

Digipak

Before I started making my digipak I researched existing digipaks to see what kind of conventions they follow. This was useful as I used this research to model my own digipak around. Here is some of the research I done.

My digipakThis is my final digipak. As you can see I have 6 slides, a front cover, a back Cover with my track listings, two CD covers and two extra covers. I have includedAll of the conventional panels. I feel like this digipak is an accurate representation ofWho our artist really is. The settings are very conventional for our genre and link to The video itself as we actually filmed in some of these places.

My magazine advertThis is my magazine advert. I have included a shot of the main artist himself.I have included links to the artists social media pages which is conventional ofThese kinds of adverts. I have also included where people can buy the album from.On top of all this I have included a picture of the digipak front cover so thatAudiences know what to look for if they want to buy the album.

Similarities between our video and my digipak

One similarity between my digipak and our video is the use of our artist logo. To make our artist more recognisable we created our own logo for him. This means that whenever audiences see this logo they instantly associate with King J. Furthermore, we have King J making a triangle with his hands in the video to represent this. The origin of his logo comes from his record label “Tri-Angle”. This is another example of record label demands.

Another similarity between my video and digipak are the settings. Some of the settings we took our photos at for our digipak were very conventional of the genre and so we decided to film there in our actual video. This was perhaps the strongest combination from my digipak and music video as we had many good comments from feedback about the settings. The colour scheme used on my digipak is fairly similar to that of our music video too.

Overall, I feel that the combination of my ancillary texts and our main product was effective in communicating our genre and our artist. I tried to make elements of my digipak consistent to our actual video including colour schemes. Also, the costume and settings of the photos from our photoshoot and our video are consistent and very conventional of our genre. The digipak is also designed in order to create recognition for King J and to ensure that as soon as audiences see it they instantly recognise the artist and his work. The digipak is essentially promotion for our video.