Evaluation- Question 2How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

How did we plan to use synergy in our production pieces?

Initially we were deciding on a object that would be frequently shown throughout our music video and ancillary products. We wanted an object that ties in with our lyrics and could easily be linked once the audience saw it. The first thing that popped into our head was a balloon because of our group name – H3LIUM. So therefore our audience could easily make that link. We planned to use this one prop throughout all our production pieces.

This was behind the scenes of our music video- (photography studio scene). This is where we really emphasised our synergy with the balloons.

What aspects of the video link with the digipak and advertisement?

Music video Digipak and Advertisement • In our music video we had

a range of outfits to adapt

with every location we filmed

in.• Our main synergy prop was

the black balloon which was

used throughout the music

video.

• When taking pictures for our

advertisement and digipak, we

had worn two outfits from our

music video.• For every photo we had

taken for our ancillary products we always had the balloon therefore our audience can make clear links between our music video and ancillary products.

These outfits were from the Pub scene .

This outfit was from the Library scene.

These outfits are from the Bowling scene.

How successful do you think your main and ancillary texts are?

I had a variety of texts choices to choose from. After I had experimented with some texts and saw how they looked on my ancillary products, I decided to go with Bookman as this font was the most suitable for the theme of my digipak and advertisement therefore I think it is very successful.

I chosen the colours Black and white which I have stuck to this colour scheme throughout my ancillary products.

Would my target audience be attracted to my ancillary texts?

Yes No

I think most of my targetaudience would be attracted to my ancillary text and products because its something different and the fact my colour scheme is tied around the black balloon makes it even more attractive.

Also the pictures in the inside of my digipak is something young girls would be interested in because it gives more to our audience.

However we cannot attracteveryone, although we

would like to. So not everyone would

like the style of my ancillary products and text.