EVALUATION –

QUESTION 2How effective is the combination of your

music video and ancillary texts?

First Things First… What’s the Deal With

the Bears?• The teddy bears were used initially for a comedic factor,

we looked at many big, famous music videos and what

they all had in common was their re-watchability. For

example possible the most famous music video is Michael

Jackson’s “Thriller”. The novelty from that video was the

fact it was a short story that had horror elements and of

course the famous dance.

• We wanted to create a novel music video to get people to

come back and watch again and again, the answer to

that? Teddy Bears.

Where re the Bears on the Digipak and

Poster?• One of the big things that was discussed was whether or

not to include the theme of teddy bears in our digipak and

poster.

• The decision was made not to include them as we thought

that having the bears ever-present throughout all forms of

media would take away from the artists image.

• This thought process was backed up by the fact that the

artwork on Michael Jackson’s album titled ‘Thriller’

actually had nothing to do with the single and music video

for ‘Thriller’,

Common Themes Between Poster and

Digipak…

Common Themes Between Poster and

Digipak…When creating the digipak and poster we decided they needed to share common themes

to allow the audience to easily associate them to belong to the same artist. The themes

that carried similarities were:

• Colour Scheme

The theme of having the colour scheme as black with red being the secondary

colour came about when researching the artist in more detail. These colours were

common on Brantley Gilbert’s website.

• Logo

The logo that we used is one typically associated with the artist

we found it on his official store and adapted it to fit the digipak and

poster. The fact the logo is white on a black background makes it

the focal point of the poster which is key within the country genre.

• Font

We decided that having the font consistent throughout would further enable the audience

to make a connection between the two forms of media and associate it with the artist.

Brantley Gilbert as a Brand

• Brantley Gilbert is already an existing country

powerhouse brand. He has his own store where he sells

the usual merch but also shot glasses, hot pants and hip

flasks.

• To extend on this brand we took his well established logo

and his iconic hat which he wears during every

performance and combined them to add onto the digipak.