Evaluation Question 2
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Transcript of Evaluation Question 2
![Page 1: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/1.jpg)
Main Product & Ancillary Texts
![Page 2: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/2.jpg)
Main Product
![Page 3: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/3.jpg)
Advert
![Page 4: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/4.jpg)
Website
![Page 5: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/5.jpg)
The main feature of all three texts
Acts as a “representation” of the real singer
Makes the audience feel sorry for him
Adds mystery
![Page 6: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/6.jpg)
The main product is backed up the advert
The advert uses a clip from the music video, even though it has been edited, it contains a strong link between both texts
![Page 7: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/7.jpg)
![Page 8: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/8.jpg)
The website is has strong links with both texts, it uses the image from the advert and also clips from the main video.
The website is a way for the audience to connect with the real singer. His identity is unknown but his brand is identifiable.
![Page 9: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/9.jpg)
The colour scheme is very similar amongst the three products
This creates a house style
These are the main house style colours:
The colours are continuous throughout all products
![Page 10: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/10.jpg)
The colours add a dark, mysterious theme to the products
They connect the productstogether
Having a house style is a conventional way to promote
a music video
Why?
![Page 11: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/11.jpg)
The link for the website appears right at the beginning of the music video
This immediately links the music video with the website
The audience knows where to go to find out more information about the music video and its background
![Page 12: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/12.jpg)
Industry information is shown both on the advert and the
website
![Page 13: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/13.jpg)
Domino Records was chosen to represent my artist:
- Independent label- Based in the UK- Known for releasing unknown and unusual styles- Supports home grown artists- Lack of mainstream industry methods
![Page 14: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/14.jpg)
are known for:
![Page 15: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/15.jpg)
The typography is very similar throughout the three promotional pieces
The use of different lettering styles and lettering sizes is frequent right through the tasks
![Page 16: Evaluation Question 2](https://reader033.fdocuments.us/reader033/viewer/2022060118/558a2f29d8b42ac25d8b4699/html5/thumbnails/16.jpg)
The use of significantly identifiable objects
Enforces brand identity
Can be used in promotional outlets
For Example: