Question 2: How effective is the combination of your MUSIC VIDEO and the Digipak and magazine research?

By Kevin Racaza

•For our ancillary tasks, we aimed to give off from the combination of our music video, digpak, and magazine advert is the sense of loneliness, which also compliments the song we used. We have a recurring theme of sadness and concentrating on just one person in all three.

• The band we used, although better known for the passive aggressive and in-your-face and energetic tone in most of their songs, allowed us the opportunity to show them in a different light through our music video because of the different tone and style they did their song Clairvoyant, which is the song we used for our music video.

• We have repeatedly used pictures of streetlights at night in our digipak and magazine advert again helping convey loneliness and sadness. The feelings of loneliness and sadness are quite closely linked with the acoustic genre as the tone and melodies used in most acoustic songs are quite mellow and calm.

• We believe that the pictures of streetlights at night strongly convey these feelings and moods, which is what we aimed for when we were designing our digipak and magazine advert and filming in open spaces whilst concentrating on just one subject also helps reinforce loneliness, sadness, and also helplessness.

DIGIPAK FRONT

DIGIPAK BACK

• There have been tweaks and changes along the way in creating our digipak and one of them were; having been told to take out the black spine and just integrate the back cover and the inside cover into it to have a more flowing appearance.

• We have also been told that the front cover of our digipak has a lot of “dead space” in it. We can also justify this by comparing our digipak front cover to other digipak front covers of bands in the same genre. Transit’s Listen & Forgive, Yellowcard’s When You’re Through Thinking Say Yes, Fireworks’ Gospel, Major League’s Variables, and Balance & Composure’s Separation all follow the convention of keeping the front cover simple and usually only having a simple picture as the front cover and their band logo.

• We kept the convention of keeping the front cover simple, and we initially chose to have a picture as our front cover, like the albums stated above, but chose to have some hand drawn text instead.

Problems & Concerns

• INSPIRATIONS

• INTO IT. OVER IT. – PROPER

• FIREWORKS – GOSPEL

• YELLOWCARD – WHEN YOU’RE THROUGH THINKING, SAY YES

• MAN OVERBOARD – BEFORE WE MET

• Concerning our magazine advert, we were told to make the size of our digipak front cover smaller. In our defence, we think that the advert is fine enough and we even followed the layout of another band’s magazine advert from the same genre. Elijah have followed these suggestions when he was modifying our magazine advert and he have made the size of the front cover and the text smaller compared to the original. I think that he did a great job in tweaking the aesthetics of the magazine advert because it looks much better having a ‘balanced’ composition, the front cover and the text are ‘invading’ less space in the picture and we believe it just looks better in general and more elegant.

MAGAZINE ADVERT

Original Final

MAGAZINE ADVERT INSPIRATION