Evaluation Q2

How effective is your main product in combination with your ancillary

tasks.

Ancillary 1

Ancillary 2

Introduction – why consistency is important

It is important that work of the same type and under the same banner maintains a level of consistency, this is because it can then grow confusing if say a film is very dark and foreboding but the trailer and the marketing paint it as a much different affair. Unless the tone is similar this cannot work or if the film is a parody, as such I have made certain that my Poster and Magazine Front Cover work in tandem with the teaser trailer: possessing most of the same aspects and themes.

Typography, design, layout and colour

In order to keep my tasks consistent with one another I made sure to keep the colours similar throughout, mainly using darker colours to bring out parts of the main character. As the gas mask character and his clothing highlight strong blacks and whites so I incorporated this into the title card of the trailer and the tones in the poster and the magazine front cover. In the magazine front cover I made the text mainly black or white to create strong contrast in the products as the main focus of the image used similarly strong colours and I wanted to keep things consistent. I also made sure to use similar fonts for some of the text and the same font for the title itself so that it didn’t look wrong.

StyleI created a consistent style between the three texts by limiting the colours used to mainly dark greys and black but also using bright reds, oranges or white in order to create contrast and compliment that at least looked good. For example in the poster I only used white, grey, orange and black as the four main colours and I created a minimalist style that also showed the dark theme that I was trying to replicate from the teaser trailer itself, the poster is after all, simply a compliment to the teaser trailer itself. In the poster I had to brighten up the colour palette but I tried to keep it minimal in order to keep the themes created similar. I made the title of the film orange in the poster as opposed to white like in the teaser because I wanted it to stand out in contrast to the strong sharp blacks and whites that are extremely prominent in the poster.

GenreIn the three texts the genre is suggested using key codes and signifiers that would make an audience quickly identify that the genre is a crime thriller, this is due to the inclusion of similar props and mise en scene, for example the inclusion of iconic props for the genre such as weapons and dark clothing. The poster is deliberately minimalist in order to illicit a response from the viewer so that they ask questions and become compelled to read further into the texts which is an aspect of the thriller genre as it keeps the audience fully engaged and constantly asking questions.

Effectiveness

Overall I think that the teaser itself is the most effective as in some of the aspects of the ancillary tasks are very weak but they add a compliment to the teaser itself by spreading awareness, the combination of all three tasks makes for an effective marketing.

How the tasks sell the main product

The three tasks are at their core all forms of marketing. I think that the style and genre in all three are very effective and therefore sell the main product effectively as they all communicate a similar message to the audience regarding genre, style and typography. The tasks sell the main product by raising increased awareness and intrigue in what’s to come, the minimalist design of the poster and the video is intended in order to sell the main product, equally the magazine front cover is designed in a way that the text will supposedly answer questions that the audience may have on the inside of the magazine.