When creating the digipak I was took great care in deciding what to use for the front cover. I used this image because not only is it an image that we have repeated several times throughout the video it is also a very strong image like many of Bastille’s own single covers. I feel that this shot encompasses the theme from throughout the video far better than if I was to use any other image from the video. When editing the image I increased the brightness to make the subject matter of the image more obvious. I have also used a black and white filter to create a strong background for the text. Black and white also works well for my album cover as our video includes many different binary oppositions. It was Levi Strauss who believed that narrative is made up of binary oppositions and our narrative includes several. Such as life and death, happy and sad, love and loss, dark and light. Using a black and white cover emphasises this use of binary opposition creating a binary opposition within the black and white of the cover.The text I have used for the cover is the same as that used on the official single cover from Bastille however I have changed the colour of the text in creating out cover. I originally intended to make the text red to not only stand out against the black and white image, but because red has connotations of danger and love. Both these themes were included in my video. However the text appeared too dark and after experimenting with different shades I decided on this colour as it also ties in the video because it is the same colour as the flowers used in the close up shot at the beginning of the video.

For the poster I have used a shot that was not included in the video. However instead I have used a similar shot where the protagonist is facing the camera. I have done this to make the poster more recognisable to those who have already viewed the video, as they may recognise the protagonist or the setting or the flowers we included in the video as part of the mise-en-scene. If the viewer does not recognise all of the elements I have included in the poster they may at least recognise one. Like the digipak I have used a black and white filter to create a cohesive feel throughout the ancillary products.