PowerPoint Presentation

Q2: How effective is the combination of your main product with ancillary texts? Panel 1 & 2

The image on the front panels is a direct reference to my music video as it features the main identity/host body featured in the video.

With the use of a 6 panel layout, the image is split in middle across two small panels as to represent the theme of mental illness that dominates my music video. The physical representation of this highlights the idea of having different parts of ones personality- a popular theme being the divide of a dark and light side of an individuals personality- and the binary opposition created by the contrasting sides.

According to Claude Levis Strauss, it is this constant creation of conflict/opposition that drives a narrative; thus having this idea of binary opposition and a conflict of the two personalities across my music video and my digipak and advert helps to link the texts together as well as reinforce the creation of a surreal, dream-like state of which said texts are set and exist within, being a recurring motif in main and ancillary texts. Panel 3 & 4

As previously mentioned, the front panels feature an image of the main character of which is split down the middle across the two panels. Those panels then open to reveal panels 3 & 4 of which feature an image of the dissociative identity of which is featured in the narrative of my music video.

With the image of the dissociative identity being on the back of the image on panels 1 & 2 reinforces the theme of Dissociative Identity Disorder presented within the music video, as well as showing that what one portrays on the outside can be very different to what is going on in their head or personal life further linking to the issue of proliferation in cases of mental illness in young adults in contemporary society of which I explored in my music video. An example of album artwork of which utilises a similar theme and layout as I have used for panels 1-4 of my digipak is Bring Me The Horizons There Is A Hell Believe Me Ive seen It. There Is A Heaven Lets Keep It A Secret.

Panel 5

Panel 5 features a single, simple image of cards that are similar to Tarot cards, and display supernatural themes.

This was used as to link to the forest location within the music video, which has strong horror and supernatural connotations, especially in regards to the subject of lycanthropy; as well as these genres being a large influence on the production of the music video itself. This is a clear display of Nicholas Abercrombies idea that genres permit the creation and maintenance of a loyal audience which becomes used to seeing certain programmes within a genre, and thus those who recognised and enjoyed the references to the horror and supernatural genres in the music video will also be able to do so with the digipak.

Therefore I also used this image for the middle panel of my digipak as to reinforce the running themes present in my music video and digipak. The use of a middle panel featuring one simple image is a recurring trend Ive found in the album cases that I have researched. Examples of these are:

Fall Out Boys Take This To Your GraveMy Chemical Romances Danger Days: The True Lives Of The Fabulous KilljoysA Day To Remembers Homesick

A Day To Remembers Old RecordPanel 6

I used an image of a pair of shoes hanging from a tree in the forest -much like when kids throw shoes over phone lines in the streets- for the back panel of my digipak.

This was used to reinforce the theme of mental illness in the music video, with the image being in reference to the tripartite personality theory from Freud. The theory suggests that we have the Id of which is the childish, selfish part; the Superego of which is the moralistic part and the Ego of which mediates between the two.

It is said that if the Id is the dominant part then it can lead to the development of certain psychotic disorders, and thus this child-like element is reflective in this image and reinforces the theme of mental illness seen in the video being linked to the digipak.

This image was also used to parallel the final shot in the music video of which was also used to reinforce the theme of mental illness through reference to Freuds Tripartite personality theory, thus strengthening the link between the two texts.

Magazine Advert

Whilst creating my print production I knew I wanted both the digipak and advert explicitly link to the music video through using images of the characters featured within the narrative.

The advert features an image of the dissociative identity which has been taken in a way as to appear to have two faces, as to once again reinforce the theme of mental illness presented within the music video.

This links to the digipak as it focuses on and shows the other personality of which isnt the main feature of the digipak, and by including the digipak itself on poster shows audience both sides of the individual that is featured in the music video. For those who have already seen video, the combination of the print productions would act as extra audience pleasure as they will know that each part (the digipak and the advert) is one of each part of the individual featured within the music video, whereas others will not.