How effective is the combination of your main

product and ancillary texts?

Themes

BetrayalClose-up on Pig’s

menacing face

Bloo

d on t

he w

all

symb

olise

s viol

ence

Chicken points

gun at the reader

Suggests double-

crossing

Ancillaries foreshadow

Pig’s betrayal ( )Theme:

Betrayal is confirmed in

the film( )

Blood on the wall

Standoff as a result of the double-crossing

Close-up of Pig’s menacing face

Chicken pointing gun at the audience

Theme: Betrayal

CrimeHidden identity connotes illegal

activity

Bloo

d on t

he w

all

signifi

es vi

olenc

e

Weapon as a

symbol of crime

Introduces the

protagonists as robbers

Ancillaries introduce

protagonists as criminals( )Theme:

Film confirmes protagonists as criminals( )

Gun as a symbol of crime & foreshadowing violence

Masks hide identity – typical for robbers

Blood as a way to show the protagonists’ violent nature

Theme: Crime

Styles

Dark &grittyApplied dark filters to all three products to achieve a dark and gritty style and maintain the image of the brand.

Style:

Brutal & mysterious

Mystery created through masks that hide the protagonists’ identity. Gun and blood

showing the brutality of the film.

Gun as a recurring image throughout the three texts.

Masks and blood as a recurring image.

Style: