EVALUATION

Bethany Fox 6128

Q2; How effective is the combination of

your main product and ancillary texts?

The image I have for my band would be, quite a down to earth, fun loving and outgoing, friendly look. I think its important for a band and there music to feel approachable and fun in a way you can in a personal way, relate to. They’ll be main featuring act in festivals and tour the country.

When creating the look for my band I didn’t really want a ‘logo’ as such just the name.

By creating the name in the font ‘Niagra Solid’ I felt it gave it an edgy look and feel, but also quite naturally and friendly. It’s a very stigmatic font of which will be recognisable like a logo but still holds its original content, fitting well with the brand image I hoped to create.

Q2;

I think I have maintained continuity very effectively

throughout my tasks as I have tried to maintain a constant

scheme of colours throughout with the use of very little

different font types. In doing this the audience soon

becomes accustomed to the products ‘house style’

allowing the audience to easily recognise the product

without actually having to place a name on it. In the same

way someone might recognise a font from a television

show or brand logo. Its important to maintain continuity

when creating a product so as not to loose the interest of

your audience.

Within the media industry its very important to focus on marketing and distribution and the key it to get them right. Finding a distribution company wouldn’t be at all hard but the right one? I imagine my distribution company to be holding of worldwide distributing and work with top bands and artists to build brand name so that we attract more custom increasing our audience. Brand image is the main attraction when trying to gain new custom as it’s the first thing they see. Judging by what they first encounter will determine how interested they are and if they wish to delve more into the band and their music. Making brand image very important when considering distribution.

Q2;