How effective is the combination of your main product and ancillary products?

Q2

Brand identity – Creating Nangreave Road

For my demographic viewers, I aimed for a target audience of students, aged from 16 to late 20s. I wanted the typical student representations to be portrayed through my soap trailer, front cover and billboard to enhance the reality of the soap and to provide an interest for my specific target audience. I thought the channel e4 would be perfect for my genre of soap as e4 is already well known for having a younger target audience.-

On my billboard, I included the e4 logo and banner, clearly displayed in the familiar way an actual e4 billboard has. This is e4’s brand identity and is clearly recognised by my target audience.

Soap magazine conventions

Date and price

Barcode

Large masthead

Specific colour scheme.Very bold colours to draw attention.

Characters written by first names

Rhetorical question to involve reader

Capitalisation to enhance text

Variety of soaps included

Button

Main image in centre of cover

My soap magazine - conventions

Button

Date and price

Characters written by first names

Canted heading

Variety of soaps included

Barcode

Main image in centre of cover

Rhetorical question to involve reader

Capitalisation to enhance text

Specific colour scheme.Very bold colours to draw attention.

Large masthead

Brand identity – Creating Nangreave Road

I made sure that two of the main characters of my soap trailer were the main focus on my front cover so that my audience will easily be able to recognise the soap.

I made sure that “Nangreave Road was written in each of my ancillary products.

Representing my demographic and stereotypes

Smoking is a stereotypical factor of modern teenagers and therefore my specific target audience will relate to this.

I included a fight in my soap trailer in the context of cheating in relationships. This is very typical of modern teenagers and is a great representation of today's teenagers.

Like smoking, drugs are also an issue in the youth of today and therefore would be very affective in the realism of my soap trailer.

The clothing of the stars in my soap wear very modern fashion, to intensify the genre and the type of people in my soap.

GenreI wanted to make sure that my soap represented the social themes that are represented around modern youth. I also wanted to bring up issues that many different types of people can relate to.

Social themes• Smoking• Drugs• Pregnancy• Fights• Jealousy• Bitching• Alcohol

The air time of my soap targets my demographic as it is late on a school night when most teenagers would tend to be at home.

My target audience and social representations

Representing a region

Similar to the soap Waterloo Road, I wanted to make my soap a school based soap with the majority of the characters being teenagers. Therefore most of the filming for my soap trailer was done in a college to give the trailer a more realistic feel to it. People from the area of Stockport will immediately recognise Aquinas College and therefore this could be used as my brand identity.