TESTING MY FILM PROMO PACKACAGE

AUDIENCE FEEDBACK

RESPONDENT 1

The lighting in the poster reflects the genre of the film portrayed more obviously in the trailer

Your poster and magazine show two sides of the character well

The font of the title connotes to the horror of the whole film through the poster and trailer

RESPONDENT 2

All your products have the main character showing the link between all of them

The font on the poster and magazine for the title of the film is similar in the trailer so is effective for the audience

The poster is obvious of the horror genre and so is the trailer

RESPONDENT 3

The poster has dark lighting which makes the meaning apparent but the magazine is a bit confusing as she is smiling

You have used the same colour scheme for you poster and magazine

The font for the title of the film is consistent

The saw in the poster should have been used in the trailer

RESPONDENT 4

The genre of the movie is clear from the poster

Using the starring person on all your products is effective

The lighting in the poster is similar to the trailer, its dark and scary

The fast pace editing makes me jumpy and scared

EXISTING FILM PROMO PACKACAGES

POSTERS/MAGAZINES/TRAILERS

THE AVENGERS

Here is an example of a film promotion that uses a variety of the characters for their distribution on ‘Empire’ magazine which is similar to ours as we have a poster that uses a different character on the front., whereas the rest use the same main character. As you can see on both film posters the same font is used and also there is a manifestation of the main characters similarly with ours where we use the same font and emphasise the main character of the film.

FRIDAY THE 13TH

Here is an example of a film that shows a wide distribution with its poster along with the consistent use of the iconic mask also shown in the trailer. Although the title in the trailer is not a similar font the film poster, all three film posters actually use the same font even for the foreign poster making it almost like a brand for the film. Similarly, the in my promo package there was a constant use of the same font style for the title and also the use of the main character across all my products.

From my research and planning