EVALUATION

For this assignment we had to choose between gum, cereal bar and water we both

decided to choose water as we thought it would have been a challenge and we could

do a good sales pitch. When me and Ryan came down to the drawing board we

came up with the name aerial advertising which we used for our company name. We

also came up with 3 drink names boring original [plain water], very berry [flavoured

water] and sour which is also flavoured water. We both decided to use sour power as

we thought that it has never been done before and a great challenge. When we had

to find what audience we would aim our product for we had to look at other waters to

get an idea we chose Volvic as they have done flavoured waters before and we like

there design. So me and Ryan finally decided to aim our product towards kids and

teens.

Aerial adverting

The way we got the name aerial

advertising is we both looked

around the room for inspiration

and then we came upon a poster

on a wall which say aerial shot and

then we thought of a slogan for

the product which is taking our

product higher so then we both

thought that our company should

be called aerial advertising. The reason we

chose to make it

so its earth from

space is because

our slogan for

our taking our

product higher

and so Ryan

thought it would

be a good idea to

make our sign

out of space.

This is the website banner me and Ryan have created we

thought that it was suitable for our age category and we

didn’t want to put too much info on them as we aimed at

kids and we thought that all they would want in and advert

would be bright colours, a picture and a website. Also we

used nickelodeon to advertise our product as we thought

that our age group would use nickelodeon regularly.

This is our magazine advert that we made and

again we chose the colours and what we put on

the page what we thought our age genre. We also

chose nickelodeon again as we thought that our

genre would read the nickelodeon magazine and

would see our page and the colours would fit in

with the magazine colours as we thought that

green and yellow would be good as green

symbolises health and tranquillity and yellow

symbolises cheerful and warm.

This is our bus advert we have

created and we have used the

colours again to stand out and make

the kids pick our adverts out from

the others.

STEP BY STEP…..

With the presentation I did it took me about 2

weeks to make but when I did I used the

colours from out adverts for the font and then

I made it so it stands out.

I chose to add the aerial as we are

aerial advertising.

I chose this background as the

space fits in with us being

aerial advertising and taking

our product higher.

I have done this for our chosen

audience as the colours fit I with our

product and our advert.

I also put in the picture of our

label so everyone knows who we

are and what our product looks

like.

I included where we are selling our

products as people must know also I

stuck with the original colours.

With the TV advert me and Ryan made and directed we had load of ideas but the last one that we

used was to make it sad at the start to draw our audience in and then we used some high shots then

we went to eye level when tom our model was drinking the water to get a more effective looking

trailer and so we then could make it so we could make tom do some effective emotions and to make

it almost look as is sour power was amazing and taste just that great because our advert was aimed

at the age group of about 11-15 we made it so they would understand what was going on and

Overall I think that me and Ryan did okay in this assignment I think that our presentation went really

well as we got a merit. I think that to improve our presentation we needed to be more load and

more confident in our product we also needed to have eye to eye contact with them and to be more

interactive e.g. ask if anyone has any questions. I think what we both did well on was our prezi and

our trailer. Ryan did a good job on making the trailer as it made us feel sorry for tom and that is what

we were going for and we achieved it. When I made the prezi it took a long time as I had to include

our adverts for the magazine, website and the train/bus and then write a bit for that and I was

happy with that but I think that I could of wrote a lot more as I think that is why we didn’t get higher

marks.

This is our label we are using for our product and we

did this as we both thought that it is appropriate for our target

audience.

Me and Ryan decided to use vovic

for our inspiration on product as we

both thought that it had a good

shape and the label design was what

we had an idea to use it on our

product we also liked to use this as

volvic has done flavoured water.

With this I used Photoshop as I think

that it is easier to use and I also

think that it has better tools.

With this I used what our bottle is

going to look like and I also put our

label on it so people know how I did

it. With the bottle all I did was find a

suitable bottle on the internet and

then I just made the label using

Photoshop again by using various

images on the internet and then I

made sour power bit to stand out

and after all of that I just put my

finished label on the bottle.

With this I just got the image off the

inter net and rotated it using the

mouse as it was facing the other

direction.

Me and Ryan got the idea of this as

we thought that our adverts should

have a website on and so that why

it’s on all of our adverts and we

came up with a country that isn’t

used that much and we thought of

Ireland

We came up with this as it fits in

with our chosen audience. We also

made it so it rhymes and that would

be good for kids and would stick in

their heads and stay with them.

We thought that we should have

made it so our product looks as

professional as possible.