The Promo Package includes the digipak and magazine cover along with the music video. This presents a brand since the font and style is exactly the same . Through research I noticed how majority of all albums had a continuity flow through they’re products so that each one was relatable to the other. For example the analysis on ‘you me at six’.

Our product has this similar concept…

The magazine has the image of the digipak cover denoted right in the middle so it’s the first subject the audience would come across. Also, other indie magazines don’t have this layout of placing the subject in the middle, they tend to have the same cover. Our one has the background of the location in our music video. Its layed out in a way where it guides the audience as though they’re reading it.

Using Photoshop to edit and layer the cover on the page, we made the advertising quite simple and straightforward. Having the title of the band and album name repeated makes it easier for the audience to recognise it and to also be able to see the resemblance when they come across the digipak itself through the same image of location used similar to the images on the digipak, font, colour and format.

Links-social networking for the audience

Production company

Similar photography and editing, gives it the same style and look. Same colours representing indie genre and the look of the band

Same font used for being recognisable

Use of a leaf represents the genre for both items. Also shows the reference between the products

This shows the similarities and links between the digipak and the magazine cover.

The magazine adverts always have additional information on the front that a digipak doesn’t for example quotes from magazines and radio companies. Instead on digipaks they are located at the back where the viewer tends to look first thing when they pick up the product.-links to websites and the band-production company logo-QR codesAll these above are included in our digipak and magazine advert.

The companies in which the product is sold is always shown on the magazine to where to purchase the digipak so having a clear view of the digipak on the magazine is vital so that the audience don’t get confused and would be able to recognise it easily. This is why our magazine has this clear image of the cover.

The photography used for the digipak such as the leaf on the left shows how the video has some reference to it. similar to taylor swifts analysis of ‘red’ her pictures on the digipak where similar to her video.

There is a link between the video and the digipak and magazine. Apart from the same colours and theme of leaves used the illustration plays a big factor . . .

The illustration refers to the elements within the music video and the stopmotion itself making it have a connection. So that when the audience watches the video they’ll understand why the front cover has a illustrated design.

Overall, the magazine cover promotes the digipak. The combination of the mediums would show any audience the similarities and links between them making it a brand.