Evaluation of Questionare

7/30/2019 Evaluation of Questionare

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Evaluation Of Questionnaire


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Question 1:What is your gender?

Male

Female

Ourtarget audience are mainly

males, however, females also. Our

hypothesis is that the maleaudience members will appreciate

the drug content, scenes of violence

and destruction, where as the

females will greater appreciate the

themes of friendship and youth

more so- as well as the raving

elements. This is why when

distributing our questionnaire we

purposely chose five boys and fivegirls, from which we can analyse thedata.

17 or younger

18-20

21-29

30-39

40-49

50-59

60 or older

Question 2: Which category below

includes your age?

As our music video is targeted for the

younger generation- teenagers specifically,

we insured that the majority of our

questionnaire participants were in thiscategory. Hence, we distributed the

questioners to people in our 6th form block

However, to use also as a reference when

analysing the data we asked one individual

who was aged 26. This allowed us to see

any correlation between age and opinions.

The persons answers were very similar tothat of the teenagers, therefore we did not

need to distribute more questionnaires to


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Black & White Bright Colours Dark Colours Saturated

Colours

Neon Colours

Series1

Question 3: What colour scheme would

you like to see on a Drum & Bass

album?

The data clearly indicates that the

majority of our target audience would

prefer to see neon colours as a Drum &

Bass albums colour scheme.

We can hypothesize that this is due to the

target audience members, who have

most probably gone to raves, clubs,

festivals where this music has been

played, and where neon colours areseen. Strobe lights, glow sticks, light

shows etc. Three of the ten individuals

asked said they would prefer dark

colours. Bright colours and black and

white only received one each, and the

use of saturated colours was no body's

preference.

Further evaluation of question: Saturatedcolours and bright colours could be

misconceived as the same thing, further

explanation of the differences should

have been given to improve the validity of

the question.


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Design 1 Design 2 Design 3

Series1

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Design 1 Design 2 Design 3

Series1

Question 4: How would you rank the three

designs? (1) Being your most favorite and

(3) being your least favorite?

The bar chart shows how of the threedesigns, design 1 was most preferred, with 5

people ranking as 1.

It is important to not the three designs were

purposely not coloured and then given to the

participants. We wanted to give the simplest

form of the design. Colour schemes will be

decided upon later, once we gain feedback

from the questions such as which colour

scheme would you prefer, and questions to

do with saturation, black and white design for

example. If we added colour it would have

skewed the participants attention away from

the actual design, the placement of puff and

images for example. That is what I believe.

We can see that Design 3 was leastfavorable. Five of the ten participants ranked

the design as 3. Of the three designs this is

indeed the simplest. Perhaps this is why

people ranked it so low- because they were

not bombarded with graffiti and big,

overwhelming images such as in design 1.


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Question 5: Of your preferred design, what do you like most about it?(Evaluation for design 1 as preferred)

1. How the track listing is integrated into the wall in the image, amongst the graffiti. I love the album cover

image too- looks very professional

2.The design is Attractive

3. The back pane image and front pane (album cover)

4.Image of hand and sweets. Also the puff on the front is appealing, and the talk too frank

5.The album Cover

This question required a comment, and therefore the raw data could not be put into a chart of any sort.

Of the five participants that chose design one, three of them made specific comments towards their liking of

the album front cover. It therefore arguably grabbed their attention early on. One of the participants madereferences to the puffs designed specifically to further advertise the product on the front cover, yet also provide

help to people who are struggling with substance abuse, the talk to frank advertisement. It would have been far

more convenient if certain participants elaborated further on what they liked about the album design, however

overall we gain the knowledge that image on the front cover is indeed highly appealing to our target audience.

Question 6: Of your preferred design, do you believe anything should be changed?

.Yes

No

For the three people that ticked yes, it is indeed highley usefull that they have given their

suggestions, as I can later act upon these when starting draft two of the album cover.

One participant asked for more of a running theme. This is a very good suggestion, as it is

my other two designs that have far more of a continuous theme. The second asked for

more design within the CD cover. He did not elaborate, so we can only assume that

perhaps he is referring to the background, behind the hand. Finally, participant three made

the very useful comment of suggesting further design to the actual CD. On the design the

CD is merely white with the name of the Drum & Bass producers. This needs far greaterdevelopment.


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Question 5: Of your preferred design, what do you like most about it?(Evaluation of design 3 as preferred)

1. I like the whole idea of hands and outlines of people. The way the artists name is integrated into the

two people on the cover is very unique and artistic.2. Its simplicity.

3. The idea of the silhouettes and how the theme continues though out each pane of the layout.

With this design I attempted to keep a very clear and distinct theme running through each pane of the CD,

this was the notion of silhouettes. Two people who filled in the questionnaire noted on this, and commented

about how they liked this idea. As two out of the three mentioned this, and arguably the third person who

said only its simplicity was referring to the simple design of silhouettes in comparison to the graffiti and

explosive images on designs one and two, I understand that if I was to use this design for the final album,

then this theme is one I should retain. However, it is important to remember that out of the three designs

this was ranked as the least favorable by the ten participants.

Question 6: Of your preferred design, do you believe anything should be changed?

The pie chart displays how 2 people answered yes and 1 ticked the no

box

.

One participant that said yes made a reference to using more puffs.On evaluation I have noticed that this design is significantly lacking in

puffs. I should design a puff to attract the audience and call out to them,

something that would stand out.

The second participants comment is indeed very helpful. He mentioned

how the back pane should be though out about more- in terms of

design. I designed the back pane to be just a CD, almost to strip

everything right down to what this group is about- music. The sounds,

the style, everything compressed to one CD. However on evaluation it

does seem relatively plane, and should be further developed.

Yes

No


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Question 5: Of your preferred design, what do you like most about it?(Evaluation of design 2 as preferred)

1. The inside pane images I believe are a very interesting idea. Also the design on the

CD and album name(Then a drawing indication towards the electro diagram ECG)2. I think the design is very appealing to the genre. Its dark

Truthfully, these comments where not the best feedback, however working with what I

have, I can assume that participant 2s comment is relating to the hand drawn design that

goes around the four panes of the CD. It has graffiti elements to it, and integrates shapes

and iconic images such as a drum set towards the top of the design on the CD cover.

Participant ones comment was much better, he noted on the ECG style of writing for thealbum name DifferentMorals. The participant mentions how he believed the design for the

inside pane was an interesting idea. The notion of having snap shots of a mixer at ministry,

image of a crows, and an image of headphones. Perhaps this is because this person in

particular wishes to identify with the artist, which is arguably not very conventional to the

drum and bass genre of music, where album designs have quirky, sometimes dark,

unidentifiable images.

Yes

No

Question 6: Of your preferred design,

do you believe anything should bechanged

This whole pie chart indicates that they

both questionnaire participants share

the belief that nothing about the design

should be changed.


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1.5

2

2.5

3

3.5

4

4.5

Series1

Question 7: Which of the typographys on the

provided sheet would you most like to see on a

Drum & Bass album front cover?

This bar chart shows a group with varying

ideologies. The font that was most preferred was

Braggadocio, with 4, however Silom was not farbehind with 3. All the fonts on the sheet provided

were of the same size ( to avoid bias results).

Perhaps is the shire thickness and razor edged

lettering of this font that people found appealing,

as it is a reflectance upon the hard, fulfilling

sounds of drum & bass.

Question 8: What images and themes do you believe are conventional to

the Drum & Bass genre?

When asked this question, the recurring themes and images were: Raves,

music festivals, crowded spaces and Dj equipment. In fact, 8 out of the 10

questionnaire participants said the theme of Drugs. Due to the recurring nature

of these themes and images by the target audience, I will attempt to

incorporate them in my final design. One person commented on Dark images-like war, space, nuclear weapons. Three people also commented on the notion

of space, and images of outer space. Teenagers also came up quite frequently

in the comment box, and one person noted on the theme of friendship. What

was considerably good about the results for this question where that the ideas

where all very similar, which has densely condensed all the ideas I will need to

work with. Clearly these are all specific images that have both purposely, and

through stereotypical misconceptions, shaped our target audiences perception

of Drum and Bass, as they have all picked up on the same things.


9/12

Yes

No

Question 9: Would you like to see a combination of hand drawn

and photography on the front and back cover?

Depicted on the pie chart to the left is how the majority of

questionnaire participants would prefernotto have a combination of

hand drawn and photography on the album. It is only 6 4 however,

the margin is not large, does not draw much clarity towards our target

audiences views. Perhaps this means if I possibly choose to develop

this type of design further, I am in need of creating a more specific

questionnaire on on this design type. Asking such questions as why

not, would you prefer it on the inside panes of the CD album

instead? or would you prefer photography on the front, and hand

drawn on the back.

Question 10: With the images on the album, would you like to be able to

identify who the artist is?

The results are exceedingly clear; our target audience does not want to be

able to identify with their drum & Bass artists visually. Perhaps this is

because this is a genre where fashion, appearance, good-looks even are

very unimportant- Only the music matters . The raw data is that 8 out of the

10 questioner participants said No.

The question allowed for a comment box if yes, why. Upon further

evaluation, it has become visible to me that the box should have been, for far

better results, if no, why?. That way perhaps more participants would have

indeed filled the box after ticking the appropriate option- with such comments

as far more mysterious, or relatively few drum & bass artists show their

faces.

Notes: One person who ticked yes and filled it in commented: So I know who

it is when I'm going through my CD collection years after buying it. This is a

valid point, however it is one participant out of the ten asked, and smaller still,

Yes

No


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Part II of the Questionnaire.

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Mid Shot Long

Shot

Extreme

Long

Shot

High

Angle

Shot

Low

Angle

Shot

Close up

Shot( Of

all Three)

Canted

Shot

Series2

Series1

Question 1: If an image of the artists is used on the album

front cover, what camera shot/angle would you like to

see? (the group consists of three producers).

Perhaps the question out of the entire questionnaire that has

the least validity. Firstly, the bar chart shows how mid shot andlow angle both received 4, and canted and long shot received

one. The invalidity lies within my question; I did not specify low

angle mid shot/long shot/close-up for example, so peoples

envisioning of low angle is probably very different. Also, most

of the people asked are either in my media class or have taken

media. These students would understand the representation of

power- associated with a low angle shot, and therefore ticked

this box because of this. This is therefore somewhat invalid in

that people without the knowledge, haven't really been asked.

The idea of what our target audience wants, in terms of this

question, is far more difficult to interpret.

Yes

No

Question 2: Do you believe it is important

to have a running theme or design thatcontinues on each pane of the CD album?

The pie chart shows how 9 out of 10 said yes

to this question, and therefore I am

enlightened with the knowledge that this is

something I should indeed have in my final

design, as it is of great importance to our

target audience. The set of results give me

great clarity and speak form themselves;further evaluation is not required.


11/12

Question 3: Would you prefer for the album name

to be larger than the artists name on the front

cover?

3 tenths of the pie chart are in red, which means 3

peoplethat answered the questionnaire said No. The results

are quite clear in suggesting that the name of the

artist/artists needs to be visibly clear, and somewhat of

the focal point of the album. Perhaps this is because

these people want to identify with who the artists is not

with an image of the person, (as the results of

question 10 would suggest) but instead by their name

or logo even.

Yes

No

I felt that here, at the questionaries' end, it was important to

focus the participants attention and answers back to my three

designs. Therefore, I made the final three questions far more

specific

Question 4: The following question is specific to

design 1.

With the knowledge that the song, Daylight on the

album has a music video where drugs are

represented as sweets and are a key theme, do you

believe the sweets on the albums front cover should

be saturated in colour?

This relatively meaty question evoked a very clear

response from the participants; that yes, our targetaudience believe it is a good idea. The pie chart shows

how 8 of the 10 participants answered yes, which is

indeed the vast majority.

This question also forms a direct link in with the other

section of my coursework; the music video. If I choose to

develop this design towards final design, then the link of

sweets and Drumsound & Basslinesmith will be

prominent, and perhaps the image of sweets could

evolve into something of a logo for the producers.

Yes

No


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Question 5: The following question is specific to album

design 2.

Do you believe the graffiti on the album cover, inside

pane and CD pane should be in black & white of

coloured?

Unlike the results for the prior question, this bar chart

depicts results that are far less conclusive. Black and white

received 6 ticks where as coloured received 4. Perhaps the

question was in need of further categorize, for example

sketched/darkly coloured/ brightly coloured. The other

section is there, but as this is towards the end of a relatively

long questionnaire, it is a possibility that the mundane

questions have taken their toll, and the participants just want

to finish- hence skewing away from the other box thatrequires them to specify. This is a possibility. If the graffiti

was kept for a final design, perhaps a few more specific

Questions are needed.

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Black & White Coloured Other

Series1

Yes

No

Other

Question 6: The following question is specific to album

design 3.

Do you believe having the entire album photo shopped

as silhouettes would be an appealing design?

This final pie chart show how 8 of the 10 models for our

target audience answered yes to the question. 2 answered

No and no-body ticked the other box. These results are

interesting; it seems the idea of shilioutes is far more

appealing that I estimated in the early stages of designing.

I assumed that the notion of silhouettes would be far to

plain and mundane for a drum & bass CD cover, in that

the audience would want details, colours, depth and shape.

The results have subverted my expectations, and there is ahigh possibility that now, after viewing these results, that

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