Evaluation of Information Sources and Reference Services Dr. Dania Bilal IS 530 Fall 2006.
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Transcript of Evaluation of Information Sources and Reference Services Dr. Dania Bilal IS 530 Fall 2006.
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Evaluation of Evaluation of Information Information Sources and Sources and Reference Reference ServicesServicesDr. Dania BilalDr. Dania Bilal
IS 530IS 530Fall 2006Fall 2006
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Why Evaluate Services?Why Evaluate Services?
Assess and improve the quality of Assess and improve the quality of existing servicesexisting services
Identify the need for new types of Identify the need for new types of services or programsservices or programs
Justify funding and supportJustify funding and support
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Why Evaluate Services?Why Evaluate Services?
Manage human and physical Manage human and physical resources more effectively and resources more effectively and efficientlyefficiently
Justify the need for maintaining Justify the need for maintaining services and need for additional services and need for additional programsprograms
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Levels of EvaluationLevels of Evaluation
Lancaster’s scheme:Lancaster’s scheme: InputsInputs OutputsOutputs OutcomesOutcomes
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Levels of Evaluation: Levels of Evaluation: InputsInputs
Materials available to provide a Materials available to provide a serviceservice Reference collectionReference collection
Print and electronicPrint and electronic External materials (virtual)External materials (virtual)
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Levels of Evaluation: Levels of Evaluation: OutputsOutputs
Measurement of quality of providing Measurement of quality of providing a service:a service: Answering reference questionsAnswering reference questions
accuracyaccuracy completenesscompleteness
Assistance given in using sourcesAssistance given in using sources
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Levels of Evaluation: Levels of Evaluation: OutcomesOutcomes
Meeting user information needsMeeting user information needs Level of satisfactionLevel of satisfaction Level of knowledge gained or improvedLevel of knowledge gained or improved
Discussion QuestionDiscussion Question: How should : How should professionals assess user professionals assess user satisfaction?satisfaction?
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Evaluation GuidelinesEvaluation Guidelines
RUSA guidelines for reference RUSA guidelines for reference servicesservices http://http://
www.ala.org/rusaTemplate.cfm?Sectionwww.ala.org/rusaTemplate.cfm?Section==referenceguide&Templatereferenceguide&Template=/=/ContentManagement/ContentDisplay.cfContentManagement/ContentDisplay.cfm&ContentIDm&ContentID=26884=26884
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Selection of Reference Selection of Reference SourcesSources
RUSA Reference CommitteeRUSA Reference Committee Outstanding Reference Sources
Annually in May issue of Annually in May issue of American LibrariesAmerican Libraries Print sourcesPrint sources Small- and medium-sized academic and Small- and medium-sized academic and
public librariespublic libraries Online via RUSA websiteOnline via RUSA website
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Selection of Reference Selection of Reference SourcesSources
ARBA (American Reference Books ARBA (American Reference Books Annual)Annual)
GuidesGuides Guide to Reference Books Guide to Reference Books Walford’s Guide to Reference MaterialsWalford’s Guide to Reference Materials Recommended Reference Books for Small Recommended Reference Books for Small
and Medium-Sized Libraries and Media and Medium-Sized Libraries and Media CentersCenters
Guide to Reference Materials for School Guide to Reference Materials for School Library Media Centers Library Media Centers (Safford, Barbara R.) (Safford, Barbara R.)
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Selection of Reference Selection of Reference SourcesSources
Booklist Booklist ((Reference Book BulletinReference Book Bulletin)) Library Journal Library Journal (print, websites, and databases)(print, websites, and databases) School Library JournalSchool Library Journal Reference & User Services QuarterlyReference & User Services Quarterly Books in Print With Book ReviewsBooks in Print With Book Reviews Choice Choice (reviews electronic databases in each (reviews electronic databases in each
issueissue
Many other sources are listed in your text (Vol. I, Many other sources are listed in your text (Vol. I, chap. 3). These Sources serve as selection and chap. 3). These Sources serve as selection and evaluation tools.evaluation tools.
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Evaluation of Print Evaluation of Print SourcesSources
Examination using criteria:Examination using criteria: PurposePurpose AuthorityAuthority CurrencyCurrency Physical conditionPhysical condition FormatFormat Curriculum needsCurriculum needs Target audienceTarget audience Objectiveness of contentObjectiveness of content Online availabilityOnline availability CostCost
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Evaluation Electronic Evaluation Electronic DatabasesDatabases
PurposePurpose DesignDesign
User InterfaceUser Interface Search and Retrieval featuresSearch and Retrieval features
Record structureRecord structure Navigation Navigation
Visual elements (icons, metaphors, colors, Visual elements (icons, metaphors, colors, etc.)etc.)
Ease of useEase of use Links to external resources (e.g., SFX) Links to external resources (e.g., SFX)
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Evaluation of Electronic Evaluation of Electronic DatabasesDatabases
AuthorityAuthority Coverage (time period)Coverage (time period) Scope (type of publications Scope (type of publications
covered/indexed)covered/indexed) Full-text availability of articlesFull-text availability of articles Target audienceTarget audience Curriculum needsCurriculum needs CostCost Other criteria?Other criteria?
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Evaluation of Reference Evaluation of Reference StaffStaff
ApproachabilityApproachability Knowledge of reference collectionKnowledge of reference collection Knowledge of local services and referralKnowledge of local services and referral Skills in identifying user needs Skills in identifying user needs
(mediation)(mediation) (we will cover the evaluation of the (we will cover the evaluation of the
reference process and mediators later in reference process and mediators later in the course) the course)
Communication with usersCommunication with users
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Evaluation of Reference Evaluation of Reference TransactionsTransactions
Types:Types: ObtrusiveObtrusive
Issues & challengesIssues & challenges UnobtrusiveUnobtrusive
Issues & challengesIssues & challenges Reference statisticsReference statistics
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Evaluation of User Evaluation of User SatisfactionSatisfaction
Assess satisfaction of all types of Assess satisfaction of all types of users, including specific populationsusers, including specific populations
TechniquesTechniques interviewsinterviews telephonetelephone WebWeb