EVALUATION OF 3RD DRAFT

Ryan Goldsmith

What has worked well? I think that the new styling of the flames has really helped the entire

design as it doesn’t look blocky and childlike anymore. It has helped to add a third dimension to the image on the can and make it seem as though the fire is actually burning away rather than the solid block of colour that I had to represent the flames before.

I think that the effect of the text has made it a bit more interesting so that it isn’t just boring and simply written on a flat line.

These images show the new design of the flames on the right against the old ones and also the new layout of the text on the right against the old ones on the left. I personally feel like the one on the right is far superior to the one on the left.

What has not worked so well and what could possibly be changed ?

I think the only thing on the can as it stands now that I am not totally satisfied with is the running man on the can, I feel as though there should be something else going on with him and maybe some more detail with him and the number 32. I could maybe make something that looked like a racing bib for him and have the number 32 as his racing number. This is essentially my idea anyway but if I add the bib that might just give it that slight bit of an edge however this is only a very minor thing and I am happy with everything else on the can design.