Evaluation - marketing through social networks 20Jan2009

EVALUATIONMarketing through social networkspresented by Michael Leander20-01

Featured speaker:Michael Leander, Fokus Integrated

http://meemoo2.com/michael-leander-nielsen

Brought* to you by

*Ok to click on logos :- )

Summary marketing through social network

20th. January 2009

• 42 people from 20 countries signed up for this FEDMA and Fokus Integrated web-seminar

• 21 people showed-up (50%)• 21 received an evaluation email)• 17 people filled out the evaluation (80,95%)

• Here are the results. . .

”Evaluate speaker: Jørgen Andreassen”1 is bad – 7 is great

Mr. Andreassen’s presentation was

only 5-6 minutes.

”Evaluate speaker: Michael Leander”1 is bad – 7 is great

Michael Leander’s presentation was well received and

consistent compared to

previous web-seminars

Marketing quality and rating of technical webinar platform

1 is bad – 7 is great

The marketing of the event was

perceived to be very good

The technical quality is getting better

88,24% said they are likely to recommend the “Marketing Through social networks” web-seminar to others

88,24% said likely, 11,76% said maybe

Did the web-seminar meet your expectations?

Room for improvement.

Ideally everyone should have their expectations met

Testimonials, recommendations and constructive feedback

“First of all, both speakers, Michael and Jorgen demonstrated in-depth knowledge of subject and ability to use this knowledge in different

areas. Speakers demonstrated excellent communication skills what help them to

captivate participants. I get some good ideas from this Web-seminar and thankful for this

opportunity.

Due to time constraints we have not yet asked this person if we may publish his or her name


This webinar was the best webinar I have attended so far. Michael Leander’s presentation skills were immaculate and

his way of communication with his audience is remarkable. He is currently

one of the best speakers in Europe, and I look forward to attending more

presentations from him!


Generally spoken I found the content of the weninar relevant. But too much time was lost for the introduction and waiting time.

The "real beef" charts at the end were only hurried through. Given the fact that all

participants obviously had previous experience (see poll results), the moderator should have seen that and accelerated and

adjusted his comments to the users` knowledge.



“Not bad for my first Web Seminar”“Not bad for my first Web Seminar”



The seminar was the right format at the right time as we are getting ready to use Social

Networks for the marketing of our StartUp. There were many ideas and insights that were extremely helpful. Also my compliments to the

presenters, who created a very pleasant atmosphere in a virtual space. Thank you - I

will certainly attend more seminars.

The seminar was the right format at the right time as we are getting ready to use Social

Networks for the marketing of our StartUp. There were many ideas and insights that were extremely helpful. Also my compliments to the

presenters, who created a very pleasant atmosphere in a virtual space. Thank you - I

will certainly attend more seminars.



“Very actual topic. Thanks to Michael Leander for initiative

and well done presentation! .”

“Very actual topic. Thanks to Michael Leander for initiative

and well done presentation! .”



“This was my first webinar and everything exceeded my expectations. The format is fantastic and I will definitely attend more.

Michael Leander was very knowledgeable and his presentation was very interesting. I have been listening to various presentations on social networks and it is the first time that

someone tackles rationally how social media can benefit your business and gave lots of good

ideas. Thank you.”

“This was my first webinar and everything exceeded my expectations. The format is fantastic and I will definitely attend more.

Michael Leander was very knowledgeable and his presentation was very interesting. I have been listening to various presentations on social networks and it is the first time that

someone tackles rationally how social media can benefit your business and gave lots of good

ideas. Thank you.”



“Good seminar but in order to gice a testimonial, I would have liked something a little sharper in terms of content - Michael, you mentionned that this was the first time you were using this presentation and I am

sure that you'll we give the little improvement it deservers - I'll send you a couple of simple

suggestions in a separate mail “

“Good seminar but in order to gice a testimonial, I would have liked something a little sharper in terms of content - Michael, you mentionned that this was the first time you were using this presentation and I am

sure that you'll we give the little improvement it deservers - I'll send you a couple of simple

suggestions in a separate mail “



I work in Latvia and my target group is Latvian speaking people or Russian

speaking people that live in Latvia. In Latvia the situation about the different. And it is

more expensive to implement these things in Latvia. But I think that seminar was really good. and it is always really useful to learn

from the other experience.


Webinars are a logic and very useful innovation - a great efficient way to learn. I will definitively attend many more webinars soon.

Comments: Michael you did a great job and it was really interesting. In the future it may help to assess people´s knowledge before as you said in order to

tailor it a bit more to the needs or when you´ll be charging for attendance then I expect a much more detailed agenda. Plus less intro from FEDMA as this took up

30 min and we had to rush through Michael´s part unnecessarily. I would appreciate if there were less references to sex or was it just a coincidence with

the vibrator and Miranda or what was her name? It certainly made the presentation less professional to me. Shame there is less time for discussion or

at least to throw some reality checks in e.g. who is going to maintain all the sites / how much money does that cost in relation to the setting up so people

have realistic views on what is possible and what not. My company e.g. did refrain from doing too much SN marketing as it seems to cost at least 3 times as much to maintain as to set up... Any way, thank you for the initiative and please

keep it going.



Unfortunately the sound didn't work very well for me this time. On the previous web-

seminar it was perfect.


• Great feedback, thank you. We will use it to improve the next web-seminars

• More web-seminars and marketing events here:

www.markedu.com

Moving forward

• Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars.

• We need to send out more reminders, AND (believe it or not) push people to cancel if they can’t make it.

• Stay tuned: http://www.fokusintegrated.com/meemoo2/

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com

Evaluation - marketing through social networks 20Jan2009

Education

Transcript of Evaluation - marketing through social networks 20Jan2009