Evaluation Lesson #1 (Event Evaluation) Group 2
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Transcript of Evaluation Lesson #1 (Event Evaluation) Group 2
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EVENT EVALUATIONWEEK 1
23/03/2015• Phones on SILENT & AWAY
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5 Minutes
On your OWN choose 15 words which you think are the most important in the article provided.
Justify your choices and be prepared to share with the class
15 WORDS
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Most Important Words?
1.2.3.4.5.
11.12.13.14.15.
6.7.8.9.
10.
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Important WordsStudied
ResearchSMARTPHONE
ObsessionAddiction
BehavioursObservationYoung People
Real-lifeFear of Missing Out
ChoosingSocial
PsychologyOptimisticTechnology
My List
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2 MinutesWrite down on your mini-whiteboards your own definition of what evaluation means. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
What is an Evaluation?
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Oxford Dictionary- “The making of a judgement about the amount, number, or value of something; assessment”
Business Management- “Rigorous analysis of completed or ongoing activities that determine or support management accountability, effectiveness, and efficiency”
Bowdin et al-“ Event evaluation is the process of critically observing, measuring and monitoring the implementation of an event in order to assess its outcomes accurately”
Evaluation Definitions;
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2 MinutesWrite down on your mini-whiteboards your own definition of what evaluation means. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
What is an Evaluation?
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WHEN IS A GOOD TIME TO START TO THINK ABOUT EVALUATING THE EVENT?
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WHAT HAS BEEN THE BIGGEST EVENT WITHIN THE LAST 7 DAYS?
https://www.youtube.com/watch?v=-PhjA6nstvU
What is the news report about?Which news station was the report from?
What did the moon look like in the sky according to the reporter?
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WHEN IS A GOOD TIME TO START TO THINK ABOUT EVALUATING THE EVENT?
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WRITE DOWN THE FIRST THING YOU SEE
MAKE SPACE THERE ARE 4 IN TOTAL
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What have you learned from the activity?
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Ho
HAT
HY
HERE
HENOW
5 Bums on a goal post
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Stakeholders in an Event
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What are you evaluating?
Who is involved in evaluating?
Who is the evaluation beneficial too?
Why would you evaluate this?
How would you evaluate this?
Attendance Event Manager Event ManagerSponsorsSecurityLicensingVenue Owner
Assess PopularityIf it was beneficial to investmentFuture EventsInsurance Coverage (Tier System)
Data Collection ObservationsTicket
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Economic ImpactFinancial ReportsAttendanceVisitor ProfilesSales
Guest SatisfactionIncidentsWeatherDate
Event AwarenessPublicityTrafficLocation
ParkingTime
OpinionsBehavior
AccessSustainability Objectives
ScopeProductsServices
MediaQuality
TourismSocial Impact Event ImpactCost
Complaints
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What are you evaluating?
Who is involved in evaluating?
Who is the evaluation beneficial too?
Why would you evaluate this?
How would you evaluate this?
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ACTIVITYWhat are you evaluating?Who is involved in the evaluation?Who would benefit from this being evaluated?Why would you evaluate this?How would you evaluate this?
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WHY DO WE EVALUATE?
To learn- know why and what is happening Make improvements So you are aware To share/ promote findings
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PROCESS OF EVALUATING
What are you evaluating How are you going to evaluate What did you find Why is that important How are you going to make improvements Who are you going to share your report/findings with?