Evaluation intervision meetings · Evaluation intervision meetings for sustainable regional...
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Evaluation intervision meetings
for sustainable regional development
2012 - 2015 Tanja Emonts Hans Hillebrand Hans Mommaas
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10 & 11 March 2016 International Conference on Learning in Regional Development, Innovation and Place Making
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Contents
1. Introduction
2. Evaluation method
3. Outcomes of Evaluation
4. IM 2.0
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1. Why regional intervision meetings?
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• Strenghten positive forms of mutual interaction between nature &
tourism in regions by exchanging knowledge & experience
• Assisting regions with questions concerning this theme
• Organised by and for practitioners and researchers/consultants
• To find out whether a long term productive and continuous
knowledge infrastructure for tourism, landscape and innovative
regional development can be realised
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1. What did we do?
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• 13 Intervision Meetings in several
regions in the Netherlands
• One reflection session with
participants
• LinkedIn group
• Wiki
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1. Why perform an evaluation?
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To find out what to maintain and what to improve in prospective
‘Intervision Meetings 2.0’ regarding:
• Content
• Process
By having half open
interviews with:
• Guest regions
• Participants
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1. Intervision meeting in short: Process
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• Structure: 4 blocks • Selection of region and themes • Participants internal and external • Revenue model
Learning from the region
Inspiration from outside
Advising the region
Reflection
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1. Intervision meeting in short: Content
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Themes have a focus on: regional development with link to nature & leisure Examples themes:
• How to get tourism entrepreneurs in the role of ‘maker’
of spatial quality?
• What is the narrative of region X and how to make it
productive?
• Can route structures be developed as business case(s)
and if so, how to work together effectively in a public-
private partnership?
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2. Evaluation method
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2. Sinek method as model
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Content
Process
IM
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3. Outcomes Evaluation
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3.1 Why
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Regions want to learn how to deal with (aspects of)
sustainable regional development in a setting of
changing roles and responsibilities in society
Intervision meetings help in this learning process:
By exchanging knowledge and experience with people
from other regions/sectors
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3.2 How: to upheld
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• Time and frequency (Friday, 3 to 4 times/ per year a whole day)
• Quality of contents
• 4 blocks and its working method:
• Intervision model
• Fresh pair of eyes brings new perspectives
Block learn inspire advise reflect
Working method
open questions
listening converge learn
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3.2 How: to improve Participants
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• Recruit participants more widely (different sectors)
• Invite more specifically i.r.t. theme
• Announcement: invite more widely, increase publicity
• Invite more unconventional thinkers
• There is no stable group of participants, but a core;
• Balance taking and contributing for categories of participants
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3.2 How: to improve Tools
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• More variety in working method
tools, depending on question
• LinkedIn not used
• Wiki neither
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3.2 How: to improve Impact
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• Passing on to a larger knowledge agenda and infrastructure has
proved difficult
• Balance between spontaneity/freedom and result/persistance
• Gain/have real impact:
o Activate (e.g. via social media)
o Follow-up
o Building /strengthening network
o Build knowledge infrastructure
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3.2 How: New revenue model
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2 extreme models:
• Model 1: Pay session on ad hoc basis (8000 euro + provide for
location and catering)
• Model 2: Subscription for approx. 3 year with 1 own session
guaranteed (2500 euro/yearly + provide for location and catering)
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3.3 What (Content) Sustainable regional development
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Guest values
Company values Values of region
TOURISM Quality triangle
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3.3 What (content)
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Sustainable development is finding out
• Whom feels urgency at what point
• Identity
• Connecting values
• Who is target group
• Mutual agenda
• Honest distribution of benefits and burdens
• Revenue models
• Role of market, government and knowledge institutions
• Monitoring based on learning
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3.3 What (Content)
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• Many regions struggle with the same question o Identity o Regional mutual interaction with changing roles and
responsibilities
• Finding the actual and mutually shared question is difficult • A fresh pair of eyes brings new perspectives • There is a fine balance between ‘one approach fits all’ and ‘every
region is unique’.
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3.4 Summarising:
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• 13 regions have been visited
• In which stakeholders want to develop sustainably in relation
to tourism & nature
• Intervision is key in the sessions
• As is advising the region about a particular problem
• And defining structural questions that return frequently (=
knowledge agenda) and structure to tackle them (mainly the
latter proved to be difficult)
• Well visited and appreciated sessions
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4. IM 2.0
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4. IM 2.0
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• There is a need for a “fresh pair of eyes” that help shape
sustainable development in a region in the context of changing
roles and responsibilities
• Which means there is a need for IM 2.0
• That uses the core methodology of IM 1.0
• Intervision- like setting
• 4 separate blocks
• Diversity in participants
• who consider a question posed and beared by the guest
region
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4. IM 2.0
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• Area of concern is financing future sessions
• Areas of improvement are a.o.:
o Organising a core group of participants
o Cumulative learning
o Formulating a knowledge agenda
o Safeguarding the follow-up
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4. IM 2.0: Who dares?
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• New region
• A follow up session in a region we already visited
More information? www.stirr.nl