2. How effective is the combination of your main product with ancillary products?

The recurring motifs that I have developed in the combination of my main product with the ancillary

products is the trees and the scenery that is used. This is because in my music video I have not used

the artist which means I have had to use footage that represents the narrative. This links to

Iconography theory by Goodwin. I have used trees and scenery’s a recurring motif to identify and

brand identity and a connection with the music video and the ancillary products.

The Brand Identity within my music video and my ancillary products link back to the recurring motifs

that I have used. Within the ancillary products the brand identity the Artists name that is in a

particular font so the audience knows it is Landon Austin when they see the artist’s text because it is

on the album cover and advert. The photograph on the digipak can constitute as brand identity as I

used the same photograph for my magazine advert. This is because when the target audience looks

at the advert, they will automatically know it is about the digipak as they know the front cover and

because the

artist’ name

font is

recognisable.

I also found

that the

photographs

of the trees

at sunset are also a part of the Brand Identity as well as a recurring motif. This is because I found

that when the audience may see another album with trees at sunset they can make a visual link to

Landon Austin so if there is another album released by Landon Austin but there is another

photograph of a tree at sunset, the audience may assume it is another album made by Landon

Austin.

My overall promotional package is very effective with how it has stuck with the theme throughout.

The colour scheme has been consistent by using pink, purple, orange, black and blue by editing

photographs on Photoshop and by taking photographs at sunset so I could capture some of the

natural colours and the light to set a relaxed and calming feeling to the photographs to make the

overall promotional package relaxing and calming. On the Music Magazine, I have included ratings

from popular music magazines such as NME and Q so that the audience can get an idea of how good

music magazines thinks the album is and as the audience is aimed at people who listen to Indie, it

persuades them to buy the album as they trust the opinions of these music magazines. I have also

included the singles that would be well known to the audience on the advert because from

researching music magazine adverts, I have found the recurring theme of including the artists most

popular and well known singles because it means that if they like the well-known singles that are

being advertised on the advert, the audience might but the digipak because they liked the

advertised songs so they might like the other songs on the digipak. The title and fonts on both the

digipak and the music magazine advert are the same. This is because I wanted the audience to be

able to make the connection between the advert and digipak. This is because if I had done the tile

different, there wouldn’t be no clear brand identity and also if the font was different, it would not

flow nicely and the audience may not link that the advert is for the digipak. For the whole

promotional package I have linked to the genre that I was best for the music is Indie and I have made

links from my promotional package because the research that I have done album artwork , I found

that Indie artists would use photographs, art or patterns instead of themselves which I have used

photographs of trees. This is because Indie artists are all about the music and the meaning behind

the lyrics and not about the image like stereotypical Pop artists. This links the Joan Lynch’ theory of

Narrative as I have used the photographs to link the feeling and meaning of the music and it can be

interpreted deeply.

My music video and promotional package

are linked visually with the cutaways of

trees and nature that I have used in the

music video and in the promotional

package, I have used photographs of trees

and sunsets on every panel of my digipak

and my music magazine advert. This then

links to my music video and promotional

package thematically because it sets the

theme of relaxation, calmness and also the

sense of love and meaningful emotions as

sunsets are stereotypically seen as

romantic. As it is more relaxing and calm, it

shows that my video and promotional package is linked more to Indie because it uses photographs

to portray meaning without having someone to act it all out like a pop music video does and also a

pop digipak and video are more upbeat and brightly coloured. My music video and music video link

generically as it is linked to people mainly into indie music (possibly girls even though it is aimed at

both girls and boys). This is because when I have edited the filter of my photographs to seem more

Indie and so they go together more in the digipak, they have resulted into colours such as pinks,

purples and Orange which stereotypically the audience would assume that the digipak is more

aimed at girls (Ann Oakley - feminist). My music video links generically as it is aimed at young adults

who can interpret and understand the meaning from the lyrics and see it in the video (Stuart Hall -

encoding & decoding).