EVALUATION QUESTION1

Tiara Morris Nkechi Chukwumah

Rianna JohnsonShahna Pinnock

Inspiration Documentary’s

Food Inc.Sex education showBig fat gypsy weddingDispatches: supermarket secrets

ConventionsDraft 1 Real Media Text

Used Locations – tinsel town

Locations - to establish where they are.

Developed 1) Using a prop which was a milkshake and did not show which restaurant we was in

Challenged No establishing shots for the audience as it was obvious where we were

Draft 3

Used Public opinions

Developed 1) Got a variety of people from women to men

To show the effects of special k adverts on both men and women and whether they think it promotes confidence or an ideal for women.

Challenged No one of a young age

Final Documentary

Used ExpertStatistics

Developed 1) Expert in sociology field instead of a chef or nutritionist or someone who works in the media.

2) Using animated women and men instead of food

This was done so that we could get a social view as to why this was happening and where it came from

This was so that the audience will know of how many people we asked said what.

Challenged

How they use/develop/challenge conventions.

Documentary Use Develop Challenge

Food Inc. Re-enactments inside scoop from different people and there views and opinions

Use the narrators voice within a breakdown of text on the screen to slow down narrative.

Sex education show Presenter

How do they use/develop/challenge forms

Documentary Use Develop Challenge

Big Fat Gypsy Wedding They focus on one topic at a time and then show people

that relate to them.

There is a voiceover

throughout.

Dispatches: Supermarket Secrets

They use public

opinions.

They undercover/hidden

cameras

There was no presenter, only a

voiceover

How WE used/developed/challenged forms.

Real Media products V.S Our Products

How WE used/developed/challenged conventions.

Challenged

USE OF A YOUNG/MIDDLE AGED CAUCASIAN PRESENTER COMPARED TO >> A YOUNG BLACK PRESENTER

ANCILLARIES

Examples of Channel4 adverts.

Typical format of the date Channel4 uses. It is usually

placed at the bottom just above

the edge.

The title of the programme is in a

simple format. The text is spread across the advert on top of the

picture.

The picture dominates the whole advert.

Typical Conventions

Our Advert: Used

We used the format of the date and where the title

should be. We noticed they usually had white borders behind the words so we incorporated that in.

We also put it In the bottom corner just above the edge

like a conventional Channel4 advert would.

We attempted to recreate the logo. And put it at the edge like channel4 adverts do.

The picture dominated the page ad gave an insight

into what the series was about.

This is the Questionnaire that we asked our target audience

This is another sample

QUESTION 2

Shahna Pinnock

How effective is the combination of your main product and ancillary texts?

Content and concept of images

For the final draft our documentary and ancillaries combine together well as the advert had a girl holding Special K and a bikini to show that she wants to eat Special K to try and fit into it, which links into our documentary question of whether Special K promotes confidence or an ideal image. The image shows that the girl wants to get the ideal image which is being able to fit into it.

The image of Rianna eating money for our double page spread is effective as it shows that we are eating our money away linking into capitalism and the deals behind her show company's easy and manipulative way of getting money.

Target Audience What we have written in the double page spread was also explained in

our documentary so the audience doesn’t get confused as it is clear. Our target audience will read both the metro and Time Out. We selected

these newspapers and adverts as they are accessible to a variety of people.

Ident Our ident connects our ancillaries together as they are from channel 4,

our ident on our documentary is taken from channel 4 and we also included the logo on our advert and said which channel it was on in our double page spread.

For our advert we had to edit the transparent channel 4 logo by making the black background white in order for it to be noticeable.

Advertising and Marketing We branded the whole package by having channel 4 included in them.

We considered the size of the logo on our advert to make people remember which channel it was being shown on.

How much does it cost? –Time out for double page spread (£8,400) and Metro for advert cost around …..

Metro advertising number – 02079383838 Time Out advertising number – 02078136000

Size The size of the advert was 15cm width and 21cm height. This was

because I looked at an advert in the metro and liked the size of it as it wasn’t too big or too small. This size is perfect for the image.