Evaluation

By Stephanie Yarrow

1. Composition: How have you chosen to set out your designs and why?

The designs we hard to chose from as we had to make the recipe cards have everything that they needed from the ingredients, to pictures not look crowded. We ended up having a big picture and the nutrient table on the back and then everything else on the front including a smaller picture too. There is more text than pictures as when we asked the audience they wanted more instructions than pictures, but they wanted a mixture of text and pictures. We had many different designs that we decided on and made templates that we thought might come in for when we did the proper design. We could have used boxes to put the text in to make it look like there was a bit less text. The design that we chose made the cards look a tad crowded but when we put the whole thing together in the final thing it didn’t look to crowded.

The template we used …

2. Image construction: Discuss the contents of your final images and reflect upon decisions made.Image wise we decided that the recipe would be a mixture of pictures and text. The pictures were some of our own and stock images . We decided that we would make all of the food and take our own pictures, but we had a slit problem as things didn’t go the way we planned it would and so Bea made all of the food and took the photos and sorted out the designs at College. The final images we decided that the pictures we needed were the best and the ones people could actually see what it was. The pictures may have been different but the whole design stayed the same and everything else was in the same place like the vegetarian logo and banner. The colours on the stock images is slightly more brighter than our pictures if you see the last slides then you can compare the differences between our images and the images that you can get off the internet.

STOCK IMAGE

Taken image

Vegetarian logo and information

banner

title

STOCK IMAGE

Taken image

banner

Same colour order title

Time and serving

ingredients

Equipment

Picture in the middle

Other choices

3. Representation: Discuss the semiotics and connotations created from the content you have includedThe design, had many different designed but we finally decided on a big picture at the front and then a smaller picture on the back. On the back there is the method etc. On the front the colours in the text are purple, pink, blue, green and yellow. There is the green from the vegetarian society and that stands out as the main colour. There is other colours that they use like brown and alternate greens. The symbols are clear and the shapes are clear with all the things you might need to know like the

There is greens and bluey green colours as these are the companies colours.

Green to match the logo

Bright colours in the text so it stands out plus bright picture

Nurturance table

1. Create an audience profile of your chosen demographic ( my ideas)

The audience profile for the cards is for• 16-20 year olds• Student or full-time employment• Christmas• Male and female• Cooking • Celebrating different holiday like summer• Quick easy meals for people who work long hours.• Main meals • Warm foods after a hard day at work or school

Real thing for the card

• Summer theme• Anyone (male or female )• Any social class• Simple meals that people can make after work

or for many people

2. How have you constructed your work to appeal to this audience?

The title is full of colour and bright so it catches the audience ‘s attention . Plus there is pictures so the is bight and people can see the picture and the text. Those would be the first things you see as they are the brightest part of the recipe card.

These appeal to the audience as there is an option box at the bottom so people can decided on whether they have rice or potatoes with them.

Also there is the vegetarian society logo on it so you can have it with or without meat/ quorn. Then you can decide whether you want it with or without meat.

The title is full of colour and bright so it catches the audience ‘s attention . The picture is big so it catches people eyes.It has the Nutrition table on the bottom left hand corner so people can see what is in this meal and what it contains.

1. What did you use as your design influences and why were they chosen?

The design influences we changed many times but then we decided on the bright text and the green logo in the top left hand corner. We also decided on a big picture in the middle that would attract attention on the customers that are in the shop or looking for it on the website.

2. Do vegetarian products have a specific design aesthetic and how does your project reflect/contrast this? Why?

The vegetarian products have a design that includes their own colours which is mainly green and maybe some other colours. These colours where on the recipe cards as they are the main colours for the vegetarian society.

Our designChristmas design

We felt the project went well, and better than we thought. However we had abit of a photography issue and ended up using a mixture of stock photographs as well as original photographs.We felt we didn’t have enough time to make our cards more interesting on the fronts, and if we had more time we would’ve created our own backgrounds for our cards to make them more summery and interesting. We liked the way the fonts we used were easy to read and easy to use and we would use these again

The feedback was very helpful we had 4 people give us feedback and it helped us change our idea so it was a bit more colourful and it wanted to make people stop and have a look at it.

RECIPE CARDS EXAMPLES