EVALUATIONEmail marketing profiling web-

seminar on November 21st. 2008

Featured speaker:Michael Leander, Fokus Integrated

http://meemoo2.com/michael-leander-nielsen

Summary email markting profiling web-seminar21th. November 2008

• 29 people from 11 countries joined this FEDMA and Fokus Integrated web-seminar

• 19 people showed-up• 18 received an evaluation email • 16 people filled out the evaluation

• Here are the results

”Evaluate the speakers”1 is bad – 7 is best

Overall score wasexceptional at 6,0

and Michael Leander’s speaker

rating was at a stunning 6,31

1,00 2,00 3,00 4,00 5,00 6,00 7,00

Contents

Speech

Overall

Relevance

Michael Leander

Jørgen Andreassen

The marketing of the event was received quitewell – as were the technical quality

More than 56% thought that the

marketing process was outstanding

81,25% are likely to recommend the email marketing profiling web-seminar to others

The web-seminar met peoples expectations

87,5% felt the web-seminar met their

expectations

Selected constructive feedback and recommendations

Very helpful this seminar about the profiling. Let us know if any other seminars in the same topic.

Thank you.

a lot of useful insights, really interesting,

worth recommending!

This was an excellent introduction/refresher on e-mail/permission based marketing. I learned a lot both on the topic and how to make web based

presentations effective, interactive and fun. And all of that from my home office. Congratulations.

Isabelle

Nowadays it is difficult to find free time to go to seminars, therefore I consider web-seminars very useful

• Great feedback, thank you. We will use it to improve the next web-seminars

• In 2009 members of the Marketingboss group on Xing can look forward to more interesting web-seminars

• We will particularly work on;– Training of speakers to prepare speakers for the ”odd” experience it is

speaking on a web-seminar for the first time (really, it is much like speaking to the wall – it takes getting used to)

– The length of web-seminars

– Sound and technical issues – but we won’t be able to fix all of them as there are too many prerequisites involved in order for every single participant to enjoy the exact same flawless experience

Moving forward

• Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars. We only converted 65,5% . We can do better. – More reminders?

– Communicate 1to1 with people outside the time zone?

– Create bigger expectations with a risk that expectations won’t be fulfilled?

– Incentivize show-up? Certificate of Attendance?

• Communicating the time of event to people in many countries is a challenge.

• Teasers?

• Stay tuned: http://www.fokusintegrated.com/meemoo2/

Marketing learnings by Michael Leander