Our music video follows the conventions of our chosen genre Rock/Post hardcore. The first visible sign is the use of performance; this is conventional because in rock the videos focus on band image and often use performance to make sure the band is the focus. We also had another reason for using performance in our music video view identification; we want the viewer to be able to identify with the singer (Dale Stow). The majority of shots dale is looking directly at the audience, this was done because we wanted to break the fourth wall and remove the boundary between the spectator and the music video.

It was also conventional that we added a narrative to the music video. We wanted it to look like the singer was telling a story to the spectator. The narrative was also a good way to show and image, the main character (Will Willis) is dressed similarly to the singer this is because he is a band member being used as a puppet to portray Dales story (the song.

There are a few more reason Will and Dale are dressed similarly. The fist is to show normality and humanity. In our video we wanted to view the abject, as normal so we gave them a dress code of sorts the main item being the hat other than the zombie (Rowena Brett) at some point the other creatures are given a hat to symbolize their transformation. We used the same hat on dale for this reason to show that they were no longer human. With Rowe we used the idea of corporate transformation she is wearing a blazer and shirt. She is wearing this because we trying to show corporatism as the abject as a sign of rebellion which goes with the conventions of Rock genre.

The Is a sign of rebellion, as taking of your hat indoors is a sign of respect to a mans host (in our case YouTube) not taking is a way we are trying to make a statement. The zombie is female so the not having a hat at all make sense it is not rude for her to wear it indoors and would mean nothing to the rebellious cause if she were to have one.

The Red is a sign of evil is an idea we wanted to portray in our music video. The man way with the glowing eyes. Red eyes are often used in horror films to show that something is the a the abject , it is most common in Vampire and werewolf movies. We wanted the spectator to not know whether will was a zombie or something else. In the music video will had never been bitten and the spectator can only assume it was a zombie bite. But because the movie was vague on what the monster is we also wanted to be vague on what will was. The song never directly says zombie, werewolf or vampire so we followed its conventions and left it to the viewer to choose what they wanted will to be .