AS Media StudiesConstructing and Presenting your Evaluation(20 Marks)

DEADLINES

First drafts of front cover, contents pages, double pages completed/evaluation set

Friday 4th April

Evaluation scripts submitted Tuesday 22nd April

Final Deadline with all work on blog, including visual/audio drafts of evaluation completed

Monday 5th May

G322 Key Concepts ExamFriday 23rd May (AM)

Your final magazine pages should be finished by 4th April, (first drafts) in order for you to complete your evaluation over the Easter break. The following questions are to be answered and presented on your blog. To do this you need to follow these steps.Using Microsoft word, write your responses to the questions, following the guidance notes below. You will submit your word document for marking on April 22nd, the day we return from the Easter break. When your work is marked and returned, to complete the evaluation, you need to draft your written work into presentations, using a mixture of video, podcasting and Prezi software. Your evaluation will then be presented on your blog as 7 separate questions, under F: Evaluation

In the evaluation the following seven questions must be addressed: In what ways does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

What kind of media institution might distribute your media product and why?

Who would be the audience for your media product?

How did you attract/address your audience?

What have you learnt about technologies from the process of constructing this product?

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

ALL EVALUATIONS MUST BE COMPLETED OVER THE EASTER BREAK, IN WORD OR ON THESE PAGES, AND SUBMITTED FOR MARKING ON APRIL 22nd. THEY WILL BE HANDED BACK TO YOU ON Friday 25thH FOR YOU TO TRANSFER THEM TO PREZI AND DO VIDEOS/PODCASTS OF YOUR WORK FOR PRESENTATION ON YOUR BLOGS.

Question 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For this question use elements of your product research, where you have analysed existing products. Use the table below to help draft ideas

Music MagazineDone

The title of the Magazine: Fonts/Colour scheme/lexis (wording) Font - bold/eye catching similarily to other rock music magazines such as Kerrang & NMEColour scheme - Dark colours used for the font such as black & red, similar to rock magazines

design and layout/house style/Guttenberg principleUsed guttenberg principle - most important feature (magazine name) is in

the top left corner, least important feature (bar code) is in the bottom right corner, similar to all music magazinesHouse style of magazine is similar because the background of each page is a photograph taken in the same setting & same fonts are used consistently on each page, similar to all music magazines

photography /mise en scene/rule of thirds/propsMise-en-scene of each photograph is very plain/basic so person in the pi

cture is the main focus. This is a convention used in all music magazines as the artist/band used on the pages is the main attraction of the magazine

Special effects any image manipulation you have used on photography

Written article: Format/style/tone/use of journalistic techniques ie simile/hyperboleLayout of columns/use of kicker/pull quotes etc

Informal interview - used quite alot in these sort of music magazines to

make it more appealing/relatable to the target audience- Interview is set out in 3 columns - convention used on majority of magazines- Pull quote on the left side page which is also used on many magazines to attract the reader

For all of the above:Discuss the conventions you have usedEvaluate how successful you have been in developing conventionsExplain and describe influences on your text and how you have used conventionsUse examples from real magazines and images of them, as well as examples from your own magazine

Question 1 Notes

- When designing my magazine I took alot of inspiration from rock music magazines such as NME and Kerrang- I have attempted to replicate many features of other magazines whilst making my magazine pages

Question 2: How does your media product represent particular social groups?

How are age groups/gender/social classes represented? Use the skills and knowledge you gained for preparation of section A of the exam.

Question 2 Notes

- On my market research questionnaire I found that people who preferred rock music also preferred darker colours and bold fonts etc- The biggest age group which would be interested in my magazine are ages 18-25 so I have attempted to target my magazine toward them, an example of this is the bands/artists I have featured on my magazine, such as The 1975 and Arctic Monkeys

Question 3: What kind of media institution might distribute your media product and why?

The two major publishing houses in the UK are as IPC and Bauer Media. Look at the profile of each of the magazines on the links below. Look at the existing magazines, or �brands� they distribute. Are there any similar magazines/brands to yours? Would your magazine fit their profiles? Which of the publishing houses would best suit your magazine?

http://www.ipcmedia.com/about

http://www.ipcmedia.com/brands

http://www.bauermedia.co.uk/

http://www.bauermedia.co.uk/about

http://www.bauermedia.co.uk/brands

Question 3 Notes

- I would prefer Bauer Publishings to distribute my magazine because they distribute many other magazines, however the only rock music magazine they distribute is Kerrang therefore I feel as though there could be a gap in the market for my magazine. As Kerrang lean toward genres such as heavy metal and punk style of music, my magazine is more based around Indie rock/grunge style of music.

Question 4: Who would be the audience for your media product?

Relate this to your existing market research. Also carry out a focus group over the break where you show your finished product to at least 5 people. The best way to do this is set up a closed group on Facebook and invite friends to comment upon your work. Screen shot these comments to present on your blog. Ask them questions related to the product i.e. Content/Genre/Photographs/Colours/Fonts and the overall success of the magazine you have produced.

Question 4 Notes

- The preferred target audience for my magazine is males or females interested in rock music- Aiming toward age groups 18 - 40, this is because I have included bands on my magazine such as Nirvana and Fleetwood Mac whom I think older generations would be also be interested in, aswell as younger age groups.- My magazine will be £2, I think this is an affordable price for the target audience, and from my market research survey I found that ages 18 + thought this was a suitable price to pay.

Question 5: How did you attract/address your audience?

State your target audience, based upon your market research. Assess the responses of your focus group from question 4. Consider how the content; photography, house style and design and layout of your magazine, as well as use of the Guttenberg principle on your cover/pages addresses the needs of your target audience.

Question 5 Notes

- Target audience is specifically males/females age 18-40 interested in rock music- I have found from my research this particular audience prefer features such as bold fonts that stand out on the page, and particularly dark eye catching colours such as red.- I used a consistant house style throughout the pages of my magazine because I learnt from my research that my target audience prefer this- I tried to replicate magazines such as NME and Kerrang because from my research i learnt my target audience prefer these magazines.- From my research also I learnt that the first thing an audience looks at is the title & the main image on the front cover, so I put these features in the main focused on areas according to the Guttenberg principle

Question 6: What have you learnt about technologies from the process of constructing this product?

Evaluate your progress with all of the technologies you have used, such as Photoshop, Eblogger, Slideshare and digital cameras whilst completing your project

For all of the above assess:

� Successes in your use of them� Limitations in your use them

Comment upon how we use digital technology, via TECHNOLOGICAL CONVERGENCE, to research, record, edit, distribute and present our work from the same machine.

Question 6 Notes

Whilst making my magazine i have used:

-PhotoShop - successes of using this software is it allowed me to edit my photographs the way I wanted them to look, e.g. changing the lighting of the photoLimitations - Not always straight forward to use

-Nikon camera - success of using this camera was it allowed me to take high quality photos to make my magazine look more professional

-Slideshare - successes: quick to upload all my work and easy to embed onto my blog

-Blogger - successes of using this software is it was easier to keep track of all my work, easy to present it quickly/in a structured order

-Prezi

-Soundcloud

-USB

Question 7: Looking back at your preliminary task, (college magazine) what do you feel you have learnt in the progression from it to the full product?

Evaluate what you learnt on your ancillary, and how you have progressed in terms of use of:

digital photography, (composition/rule of thirds/lighting/uploading and saving work etc)knowledge of design and layoutuse of Photoshop and photo manipulation

Question 7 Notes

- Use of Photoshop improved - learnt to edit photos by use of exposure, brightness, contrast etc.-Also improved the layout of my magazine compared to my preliminary task due to focusing on the guttenberg design principle-Improved when taking photos due to taking into account aspects such as the use of rule of thirds

Presentation of your Evaluation http://prezi.com/

Create an account with Prezi and practise creating Prezi�s over the break.You will transfer your evaluation to a combination of Prezi, PowePoint, audio and video, after you have submitted it on April 2ndh. Your work will be returned marked on April 25thh and you will then create Prezis, video sections of your evaluation and redraft final coursework pieces, for the final submission date of Monday May 5th.

You will also use Soundcloud, to create podcasts for some of the questions. Each of your answers to the questions must be posted separately on your blog, in order 1-7

Create your Soundcloud account here:http://soundcloud.com/

See the links below for level 4 examples of evaluations last year, using Prezi software and videohttp://ryandenner123.blogspot.co.uk/http://cucumber194.blogspot.co.uk/search/label/F.%20Evaluation

Happy Easter!Good Luck!Paul & Iain