Evaluation

4 Key Questions.

1. In what ways do your media products use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts? Why do they work as a campaign?

3. What have you learned from your audience feedback? 4. How did you use media technologies in the construction

and research, planning and evaluation stages?

1

• My magazine cover is one that mostly follows the typical conventions of any other magazine cover. It has the same features any other cover would have, for example the puff on the left hand side of the cover, the main title, main image, and also the little details such as the barcode, issue number and price. It challenges normal conventions slightly by the placement of the main image not being centralized. For my trailer it does follow conventions of real ones as it has the production companies at the start showing the realism that the trailer has. With the actual content of the trailer, it has the ending title scene, the date of when the film is going to be released and there is little CGI involved with the making of the trailer as it is only a teaser. But it challenges it in ways such as not having a full narrative over the top and also not having quotes from the film itself. But over all I feel it has the realism of a real trailer. Finally for my promotion film poster I tired to follow the conventions as much as I could to try and have as much realism as I could. It mainly uses the conventions well such as having the big main image in the centre, but slightly develops it by placing it at the top and also having to characters at the top. Another use of conventions would be having the title and billing block placed at the bottom and also having a tagline/slogan just under the title.

2

• Having all three pieces of work together make the promotional value of the film perfect. The design for the poster is different and it stands out out because of the big images on the front and the title being big and bold for all to see. The magazine works well with it as it is the same sort of style with having the big-bold images and text all round. I tried to keep the style the same with the dark, grey colours because it helps with the realism of it all if everything is the same and matching. And then the final piece is the trailer, now the trailer is now the piece brings most of the effect to the audience, it shows all conventions with the final billing block at the end, production companies and fast paced movements. All in all the three pieces of work worked really well together and they managed to create a good campaign for a new up and coming film.

3

• From my feedback I learnt that I have good editing skills, a few people said that the trailer was edited together really nicely and it had a continuous flow. They also said that music that was chosen in the background done a good job, but the main criticism was the sound. They said it needed that little extra something to bring it together to make it more exciting which I took into account and thought that it could of done with more work. I learnt that the sound was the weakest part of the trailer. For the poster and magazine there wasn’t much criticism, they liked the look of it all and said it looked very professional but said that the poster could have had something else going on in th background instead of just having a black background.

4

• While creating all the task, I used lots of different types of media, such as Blogger, Photoshop, iMovie, Final Cut X, Garageband, YouTube, Google Drive and Slideshare. All these different types of media are what helped me to create the three task and helped good. Blogger for a place to upload everything, Photoshop was to create the poster and magazine cover, iMovie for the actual trailer itself, Final Cut to create the little animations for the production companies, Garageband to add in the sound so it made it sound more professional, YouTube as a place to upload my final piece and then to be able to embed it into Blogger, Google Drive obviously to help me upload certain files and get my feedback, and then finally Slideshare to upload my PowerPoints so I could embed them into Blogger as well. Now that’s all the software media I used but to actually shoot my trailer, I used my own camera, a Canon 700D ESO, with a tripod for some clips. All this was needed to create the three task, and then more was needed to do the write up for everything, such as the research and planning presentation, this evaluation, and everything else on top. There was some problems along the way though, such as because I was using my laptop to do all my work, some of the applications would shut down automatically, and then sometimes I would have to rewrite something twice, this happened a couple times and then was therefore a lot more time consuming for me.